About Krupa Subramanian

Krupa is a Marketing Analyst at Zoho Subscriptions & Zoho Books. You can start a conversation with her by leaving a comment in any of her blog posts.

Turn ‘Oh No’ to ‘I Got This': How to Fix Errors Made on Filed Taxes

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Congratulations! You’ve finally made it to the finish line. Winning the race against tax deadline is no ordinary task. All those hours spent completing your 1040s, 1099s, and W-2s must now seem like the distant past.

But wait! You realize you’ve made a mistake. Maybe you have entered the number of dependents incorrectly, or you’ve missed out on one of your tax deductions or perhaps one of your 1099s came in late. Darn it! Now, what?

Stay calm and read on because we’ve put together an infographic with the complete rundown on how to amend your tax returns.

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Tax prep tips from top tax pros

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The taxman is coming! Many of you might have scheduled a visit to your tax accountant to ensure that you don’t pay more than absolutely required. Even though the accountants do most of the heavy lifting, a lot of work still lies in preparing for the meeting.

We asked some of our Zoho Books Advisors who are accounting and tax experts, to share a few important points on how we can prepare ourselves for this all important meeting. Here’s what they had to say.  Read more

When Uncle Sam Pays You Back: Tax Refund Statistics for 2015

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For some of you, your tax season headache is over for 2014. For those who have received a refund or are expecting one, Uncle Sam is rewarding you for your hard work and dedication.

Did you think about what you are going to do with your refund? Are you planning to splurge and take a fancy vacation or simply play it safe by saving and investing?

We’ve put together an infographic of the tax refund statistics of 2015. This infographic covers the total number of refunds issued this year, what Americans plan to do with their refunds and suggests some of the best and worst ways to spend your refund.

Take a look and let us know how you plan to spend your refund. We’d love to hear from you! Read more

Perils of Filing Your Taxes Online and How to Avoid Them

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Tax season is here! As if gathering all the documents and filling out tax forms isn’t enough to give you a headache, you’ll also need to watch out for those pesky cyber criminals while filing your taxes online.

Zoho_Books_tax_time_perils

The IRS reported that there was a steady increase in the total number of tax returns that were e-filed over the past few years. Last year, more than 117 million tax returns were e-filed. As the trend of filing taxes online continues to increase among taxpayers, cyber criminals look for lucrative and sophisticated ways to trap them and make more money.

The good news is that, even though there are some risks associated with filing your taxes online, there are ways to minimize them. Read on to learn more about some of the dangers and tips to reduce them.
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5 Ways to Deal with Your Small Business Debt

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Do you spend sleepless nights worrying about your business debt? If you do, then you’re not alone. Recently, Gallup, a research-based global performance management consulting company, conducted a survey and found that 49% of small business owners find it extremely difficult to manage their current debt. The fact is, handling debt can be one of the most difficult challenges a small business owner can face.
 5 ways to deal with debt

When things get really tough and there’s no way out, historically, many ailing businesses declared bankruptcy. But, new laws have made it more difficult to simply declare bankruptcy to get out from under piles of debt. Furthermore, bankruptcy is no easy way out, as it comes at a high price. Typically, a bankruptcy filing costs thousands of dollars in court and attorney fees. Even worse, your credit scores, not to mention your business reputation, will take a severe hit, making it nearly impossible to regain business stability.

Fortunately, there are ways to avert this type of financial disaster. Here are a few helpful tips to control your debt before it controls you.
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Fight Churn and Save Recurring Revenue: Dunning Management to the Rescue!

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Your customers love your service. They use it every day. You have been charging their credit card each month for the services they consume. Let’s assume that one of your customers’ payment failed. Now, what do you do in this situation?
Dunning Management

It is unfair to cancel their subscription just because their card didn’t go through. You also cannot afford to forget the charges. You might be thinking, why can’t I just follow up with that customer? Sure, that sounds like a good option when you only have one payment failure to deal with. But, what happens when your customer base grows and you have to deal with multiple payment failures? It’s not feasible for you to keep track of all card failures and follow up on each of them manually. If this is not handled carefully, it could lead to involuntary churn.

Let’s take a look at what involuntary churn is all about and how you can solve it. Read more

Meet Zoho Subscriptions: One stop shop to run your subscriptions business.

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Since the early part of the decade, we have witnessed a drastic shift in the way businesses function. Products and services that were once sold for a one-time flat fee are now being sold on a subscription basis with a recurring fee. Increasingly, businesses in all sorts of industries are transforming themselves to fit the subscription model.

Zoho Subscriptions
While the subscription model certainly proves to be an efficient model for businesses because of its lower customer acquisition costs and predictable revenue streams, running multiple subscriptions, managing payment failures, handling changes in billing can still be a challenge.  Businesses now need to look at a new set of metrics – monthly recurring revenue (MRR), average revenue per user (ARPU), activation rate, cancellation rate, and churn rate – to measure growth and to plan the future. Read more