About Meera Sapra

Senior Marketing Manager at Zoho. I live in New Delhi, India. When I'm not working, I spend my time reading, creating comics or art.

We’re Moving – Zoho California office gets a new address!

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Moving!

Our California office is moving to a new address:
Zoho Corporation
4141 Hacienda Drive
Pleasanton, CA 94588

During the move, there might be some disruption on our existing phone line (+1 925 924 9500) for the Pleasanton office.

Here’s an alternate number where you can reach us, just in case : +1 408 916 9876

Our toll-free support numbers will continue to work, without any disruption.

Have a great weekend!

Celebrating Small Businesses, All Year Around!

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At Zoho, we’re committed to helping small businesses, all year around.

smallbusinessweek (1)

But this week is special, because it marks the 50th Anniversary of the National Small Business Week, and we’d like to take a moment to thank all our small business users.

Thank you, not just for being our customers, but for having the passion and conviction that it takes to build and run a small business. Thank you, each one of you, for being part of a major force that fuels the economy. And most of all, thank you for pushing us to do even better at what we do best – building apps that help you focus on your business.

More power to you!

Sales Prospecting: Why you should LOVE your CRM

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Mark Hunter over at thesaleshunter.com has an interesting post titled “Why I hate CRM systems for Sales Prospecting

The reason is simple — far too many salespeople either blame their CRM system for being so complicated that it prevents them from doing what they need to be doing. Or they use the lack of a CRM system as an excuse for not doing anything.

At Zoho, we’ve always understood this challenge. As a sales rep, your CRM system should work for you and not against you.

Which is why we’ve redesigned our CRM with a focus on simplicity and ease of use. Our main aim is to create a CRM that helps sales reps minimize the time that they spend within the CRM system. So that they can maximize the time they spend on actual selling.

Of course, we’re constantly evolving the CRM interface towards achieving this aim.  And it really helps when we get feedback from our customers, telling us whether we’re on the right track.

 

 

Adam Stone, CEO of D-Tools talks about how Zoho CRM helped him automate the entire sales process at his company.

And yet, of course, there’s more to CRM than just software. While we’re happy to take care of the software aspect of it, trying to ensure simplicity and ease of use, there’s a lot more that you can do at your end, to make CRM work for you.

Advice for New Entrepreneurs: #1 Don’t Rush

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“What is one piece of advice you’d give to a new entrepreneur?”

We asked our Facebook fans. And here are some cool responses we got, sorted by order of popularity / number of likes:

#1 Don’t Rush

Elnur D. Penahaliyev says:

Not to rush; to collect enough money before he starts to implement his business plan. And to collect the whole team of people who will work for this business, himself / herself should only work on how to increase efficiency and develop business, not to take part in daily work. This is important guys. 
Don’t start with insufficient money! Collect at least money so that your business can survive 4 months without any sales.

#2 Sell

One word of advice that says a lot. From Michael J. Hajduk.

#3 Have your product ready

Devin Kent Bryce says: Have a product or service ready to be sold before you start trying to sell it.

#4 Don’t be afraid

Mik Walker says: Don’t be afraid of being the one that steps out on your own. New ideas are just that!

Moshe Soffer says: Do not be afraid to make mistakes. Think different. And do at least 3 tasks a day.

Thanks to our fans for reaching out with these key pieces of Business advice.

And to our blog readers, we’d love it if you can share your personal favorite piece of advice in the comments below!

12 Business Resolutions for 2012

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What better way to start the year than with a list of resolutions that can help your Business grow and prosper in the New Year. We’ve put together a list of 12 such resolutions that you can pick and choose from.

So, here’s wishing you a Happy and Productive New Year 2012!

#1 Prioritize

“Start every day with strategic clarity by spending 10 minutes reviewing what one-to-five things you want to achieve this year, what your strategic priorities are for achieving them, and (most importantly) what businesses, activities and opportunities you have decided to say “no” to because they distract you from what is truly important.” – Kaihan Krippendorff, author

More Resolutions from Business authors

#2 Focus on Less

When it comes to focussing your attention, energy and business resources, less is certainly more. The best example of this, is Steve Jobs’ approach to Management.

#3 Sell More

We’re guessing ‘Sell More!’ is already among the top of your Business resolutions for 2012.

To make it even easier for you to achieve this, the all-new CRM Interface comes with…

  • Simplified user actions designed to reduce the time your CRM time, so you can focus on selling
  • Pulse. Taking sales tracking to the next level, by letting you follow what’s (not) happening in your Business
  • Social CRM Integration with LinkedIn so you can associate LinkedIn profiles and engage your customers better within the CRM system

And More.

#4 Watch your Cash Flow

Are you keeping an eye on your cash flow yet?

Effective cash-flow management is essential to the growth of all businesses. Simplify your accounting process, choose an accounting solution that helps you stay on top of your finances. And start making financially informed decisions today!

Optimize Time

The time and energy you (and your team members) spend on your Business projects is perhaps your most valuable resource. Make the most of this resource, by using time-tracking tools to track the time spent on your projects. Another way to do this, would be to integrate time-tracking into your invoicing process.

Remember, time saved is money earned!

Streamline your Support Process

Great support means repeat business. And thats reason enough to streamline your Customer Support. Customers now look forward to proactive and participative support. Your support process should take into account multiple channels and should be easily trackable and measurable.

#7 Get Paid Faster

An automated invoicing process can help track time and expenses while you focus on other aspects of your business. Work with an invoicing tool that comes with additional features such as reports, mobile accessibility and integrated online payment capability.

Create a Customer Community

Do you have an online customer support community where your customers and employees can interact, share feedback, discuss ideas and brainstorm?

If not, set up a forum where you can engage them and gather valuable insights.

#9 Go Social

Social media is more than just an extension of business ethics. Your customers are out there,having conversations about your Business (or your competitors). It’s all up to you to be a part of those conversations, engage your customers and prospects, provide support and share content that matters to them.

So does your Business have a clear social media strategy linked to your overall Business objectives?

If not, now might be a good time to start! Here are more reasons why.

#10 Don’t be afraid to talk Pricing

The price of products and / services that your Business offers is probably not the main decision-making factor for your prospective clients. But, it certainly is important.

Here’s why you shouldn’t be afraid to list prices on your Business website.

#11 Collaborate

Foster an environment that encourages employees across various teams and locations to collaborate effectively. Online tools for Project Management, Discussion forums and Web-Conferencing can help you on the way to achieving this.

#12 Stay on top of your numbers

In order to make informed Business decisions, it is critical to keep an eye on your Business reports. An online reporting and Business Intelligence tool can make it easy for you visualize and analyze your Business data.

All the best with your resolutions!

The Best of Business Advice – From our Customers!​

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“Don’t think about great ideas, think about people’s needs.”

El Mau Nuñez

“Cash Flow is Not a Paycheck” – Allen Gardner

“Great service means repeat business.” – Carol Ann Harstad

“Get out of your office and meet your potential clients.” – Jennifer Unruh

“Don’t wait, it’ll never happen if you don’t start.” – WireSpeed Systems

“If it ain’t profitable, it’s a bad business” – Duncan Yip

“Take a holiday…” – Martin Grill

Those are valuable pieces of business advice from our customers on Facebook.

What’s the best business advice you’ve ever received? Tell us, by dropping a comment here!