Picture this:
Ben, a business contact calls, and he’s upset. He’s upset because of an issue that he’s facing with the product. As it would typically happen, you schedule a web meeting at a time that Ben’s free.
What’s next? You would open up your CRM, schedule an event, and assign it to the best Customer Support Executive (let’s call him Peter) that you have in your team. You’re relieved. You’re confident that Ben’s problem would be solved, right? Wrong! The web meeting never happened. And why so? Simply because Peter wasn’t free at the time that you had scheduled the event.
Now what if it had happened like this?
Ben calls, and you promise a web mee
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For any business, it’s the ‘relationship’ part of Customer Relationship Management that really matters. The old adage “Keep your Customers happy and they’ll keep you in business” holds especially true in this ‘social-media-centric’ era today. Customers now are part of your community, they want instant answers to their problems and they drive your business!






