Silicon valley works hard? Try Japan …

Sridhar  December 13, 2008 05: 31 pm    Comments (23)

I have been in Japan for the past week, working out of our office here in Yokohoma, meeting with customers and partners. The first thing you notice when you spend any time here is just how hard the Japanese work, even compared to the famously hard-charging work culture in silicon valley.  That’s what kept coming to my mind when I read Arrington’s post comparing silicon valley to France.

Here is the schedule of my colleagues in Japan, and this is entirely typical in Japan: come in to work at 9 AM, on the dot, after a standing-room-only commute on a very crowded train lasting an  hour or more, often changing 2-3 trains along the way.  Lunch around 12:30 to 1 - usually a quick affair, often at their desk, so it is not even much of a break.  Work till at 8 to 9 PM, with many folks staying in the office as late as mid-night, catching the last train, another hour spent commuting (trains are crowded even at 11 pm on week days!). If it is an important customer, you go out to dinner with them (add 3 hours!), and that means last-train-if-you-are-lucky and the last train is usually even more crowded. Yet, they are back at 9 AM next morning, impeccably dressed. I estimated that most of my colleagues cannot be getting more than 6 hours of sleep a night, and that’s assuming they do nothing at home after work other than sleep - which is what I did most of last week. I was so exhausted every day, all I could do was get to my apartment and just sleep.

I had joint meetings and a press conference with Intalio CEO Ismael Ghalimi, who also runs the Office 2.0 conference. Ismael and I were in violent agreement that life in silicon valley is a walk in the park compared to Japan.  I also have a colleague from India staying with me, and he tells me he can’t keep up with the Japanese, and work life in India is easy compared to Japan. We have bad commutes, and lousy roads in India, but at least the work hours are not nearly so long or so strenuous.

Here is what was shocking to me: I got off at my station one day at 11 PM, and there were 3 kids, who looked about 12, still on the train, returning home from their after-school study session. My Japanese colleague told me that was not unusual, and these kids would get up and go to school next morning at 8 AM. Well, at least Japan is very, very safe: one of my female colleagues walks the last 20 minutes home well after midnight, because by the time she gets off the train station, the last bus would have departed.

I am married to work myself, so it felt all the more weird for me telling my Japanese colleagues to cut down their insane hours. I am technically the CEO, and they are very polite, but when I hear “Sridhar-san, this is Japan” - the all-purpose “explanation”, I know they are not going to listen.

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“Zoho, stop churning out products, start integrating them!”

Sridhar  November 19, 2008 10: 33 am    Comments (10)

One of the most trenchant criticisms of Zoho is the integration (or the lack thereof!) across various applications. A good recent example is a comment by Phil Hodgen in Paul Greenberg’s blog:

Zoho’s greatest failing for me is that they are splintered all over creation with little integration between what they offer. My suggestion is to stop churning out new products and features and instead put all of those great engineers to use in knitting the pieces into one cohesive whole.

Let me acknowledge this criticism overall, but let me also state that there is a lot of integration work taking place under the hood. Just off the top of my head, a couple of recent examples: a) the “Share” link in Zoho Writer/Sheet/Show now sport a common way of sharing, with contacts fetched from your common Zoho address book, which is also used in Zoho Mail b)  Zoho Docs pulls together your documents, spreadsheets, presentations with a convenient viewer for read-only purposes, so just for the sake of browsing your documents, you don’t have to load the editor c) Zoho Docs then integrated under the hood with Zoho Share. There are many more integration projects going on.

What is interesting about each of these developments is a) they take a fair amount of work, often measured in several months of development for a team b) they don’t make news, sometimes not even a blog post from us. So there is a “news bias” -  you may hear about Zoho only when we release (ahem, “churn out”) a new product, but there are a lot of incremental, integration oriented updates we make that you never hear about - but you will notice when you use the product!

Now coming to the substance of the criticism, which we acknowledge, let me explain our product management philosophy, summarized by the phrase “depth first”. As an example, we intentionally prioritized having a world-class stand-alone CRM offering ahead of integrating that CRM offering with the rest of the Zoho suite. If we had reversed the priorities, we would have shallow products integrated with each other, but individually no product would be really satisfying. Doing integration before a product matures is like getting married too young - your spouse may find you growing up to be someone totally different than the one they married.

Now, there is a subtler, deeper criticism:  “What if you visualize the product differently, as an integrated whole, than as the sum of its parts?” This is a great point - if we had all along visualized Zoho as an integrated whole, would we get a completely different result than our “depth first” strategy of developing individual products and then integrating them?

That idea, realizing an integrated whole, is a remarkable seductress, take it from he who knows!  But, alas she ultimately leads us to the Turing tar-pit. To quote Raganwald:

What is the Turing tar-pit? It’s the place where a program has become so powerful, so general, that the effort to configure it to solve a specific problem matches or exceeds the effort to start over and write a program that solves the specific problem.

I suffer from a tendancy to go swimming in tar. I start out trying to solve a specific problem. I become frustrated with the obvious deficiencies of the tools, and before I know it I’m sketching out ideas for platforms, frameworks, and architectures to solve a whole class of similar problems.

That’s why we solve specific problems first, then stitch them together, imperfectly at first, getting better with experience, to form a coherent whole.

Crucially, we keep those specific solutions as direct entry points to Zoho, usable in their isolation. Yes, there are tantalizing possibilities of CRM & Mail together, but we have to recognize and respect the choices customers make. If we tried to force a Zoho CRM customer to use Zoho Mail, we would just lose a lot of customers. So we have to perform the integration in a way that leaves those choices open to the customer - be it Outlook or Thunderbird or GMail, to quote the most common choices. Keeping these direct entry points also permits third parties to integrate just the specific component of Zoho they want in to their solution.

Here is a case where the right thing to do by technology is also the right thing to do for the customers. And as we go about the messy business of integration, we seek your patience!

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Alice in Krugman-land

Sridhar  November 15, 2008 03: 56 pm    Comments (8)

Our favorite Nobel-laureate has written a new NY Times column Depression Economics Returns. It is worth understanding this because a) Krugman’s thinking is solidly mainstream in economics - don’t confuse his partisan politics with his mainstream economics b) it is very likely the government is going to go along with some version of the Krugman program. I pick Krugman to critique because he happens to write clearly, and because of his elevated profile with the Nobel prize, particularly in the new political dispensation.

Let’s start with:

We are already, however, well into the realm of what I call depression economics. By that I mean a state of affairs like that of the 1930s in which the usual tools of economic policy — above all, the Federal Reserve’s ability to pump up the economy by cutting interest rates — have lost all traction. When depression economics prevails, the usual rules of economic policy no longer apply: virtue becomes vice, caution is risky and prudence is folly.

An economic layman might find it a bit puzzling that the recipe for getting out of economic trouble is the same as the one you use to get in trouble in the first place: abandon virtue, caution and prudence. It is just as well that Krugmanomics doesn’t deal in questions of root cause: when the police arrive to break up the party that got totally out of control, they should inform the revelers that the cure for massive hangover is government supplied 120-proof liquor.

Now what happens if the current episode of abandoning virtue, caution and prudence, not to be confused with the previous episode that got us into the present predicament, leads to fresh new trouble down the road? Well, we will just raise interest rates - seriously, you didn’t expect they would hand out Nobel prizes when you can’t handle such trivial questions in economics, did you?

Finally, in normal times modesty and prudence in policy goals are good things. Under current conditions, however, it’s much better to err on the side of doing too much than on the side of doing too little. The risk, if the stimulus plan turns out to be more than needed, is that the economy might overheat, leading to inflation — but the Federal Reserve can always head off that threat by raising interest rates. On the other hand, if the stimulus plan is too small there’s nothing the Fed can do to make up for the shortfall. So when depression economics prevails, prudence is folly.

In November of 2002, Bernanke’s biggest concern was how to prevent deflation, which arose from the bursting bubble of the late 1990s. The exact sequence of events that Krugman prescribes - first a massive credit & government spending binge, followed by inflation, followed by an increase in interest rates - happened between 2002-2006. Well, at least the Professor is consistent. Except that, we are at the long term horizon from the view point of policy in 2003, so by Keynesian logic, we should all be dead now.

To leave no one in any doubt, in this blog post, Krugman elaborates on what kind of actions the government should take now:

What’s the answer? Huge fiscal stimulus, to fill the hole. More aggressive GSE lending. Maybe a “pre-commitment” by the Fed to keep rates low for an extended period — that’s a more genteel version of my “credibly promise to be irresponsible.” And maybe large-scale purchases of risky assets.

More aggressive GSE lending! Really? Like interest-only option ARM mortgages for 110% of assessed value to anyone who can fog a mirror? Pre-commitment to keep interest rates low for an indefinite period? Oh wait …

So what is the exit strategy for Krugman? When it would finally become prudent for the government to abandon imprudence? If we pile on even more debt to cure the problem of too much debt, what happens when that bigger-pile-of-debt starts to crumble?

Here is a prediction of my own: the Nobel prize in 2008 will be seen in hindsight as a moment of bankruptcy, the intellectual bankruptcy of mainstream economic thinking.

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Interventionists vs Libertarians: An Argument in Economics

Sridhar  November 8, 2008 08: 02 pm    Comments (19)

There is an argument going on which has real life consequence for all of us. This subject has taken on an urgency because of what is going on in the economy right now, but in reality, it is a fairly old debate. The questions are:

1. What caused the current financial and economic crisis?

2. How does the current crisis compare to the Great Depression?

and most importantly,

3. What should the government do?

There is an infinity of answers, but I am going to categorize them into two broad, somewhat oversimplified camps: the Keynesian interventionists and the Austrian-school libertarians. For the interventionists, I will pick Professor Paul Krugman as the standard bearer. For the libertarian camp, I will pick Congressman Ron Paul. Though  both have their political affiliations, neither of them have been close to positions of power, so you cannot accuse either of them of actually causing anything, unlike other partisans to the debate.  I am going to state their arguments as clearly as possible, but be aware of my own libertarian bias.

1. What caused the present crisis?

The interventionist crowd argues that it is a failure of the market, which itself was caused by the failure of government to adequately regulate the financial industry. Many years of ideologically driven hands-off Federal Reserve as well as government policy led to a relaxing of regulatory standards and oversight. This led to excessive risk taking, which led to the crisis.

The libertarian crowd argues that it was the Federal Reserve that primarily caused the crisis, with its faulty monetary policy. The Fed’s asymmetrical policy led to a series of asset bubbles, and as each bubble burst, monetary policy became ever easier, leading to excessive risk taking with borrowed money. There was an implicit assumption among speculators that the Fed would come to the rescue, so really bad things cannot happen. Overall debt in the economy, expressed as a proportion of GDP, increased to historic levels.

One complication in this is Alan Greenspan, the Chairman of the Fed during the entire time, used to consider himself a libertarian, but people like Ron Paul had been warning him of his reckless monetary policy all the while, so from a libertarian point of view, Greenspan was only libertarian-in-name.

More recently, Greenspan seems to have conceded that more government regulatory oversight may have been needed, placing himself belatedly and partially in the interventionist camp on what caused the crisis.

2. How does the current crisis compare to the Great Depression?

Both camps would agree that the present crisis has disturbing parallels to the Great Depression, but the agreement would stop there. They fundamentally disagree on what prolonged the Great Depression, and finally how the economy got out of it.

Interventionists argue that it was the Fed’s deflationary money policy that led to the Great Depression, therefore the foremost responsibility of the Fed today is to keep monetary policy easy, to prevent deflation. Interventionists also argue that it was the New Deal economic policies that by and large pulled the economy out of the depression. In fact, interventionism itself became the dominant school of thought with the New Deal.

The libertarians argue that deflation was an inevitable consequence of a badly distorted economy created by an artificial credit boom, adjusting itself back. In particular, bad investments made during the credit boom had to be written off, asset values had to find their true level, and that was the only way to cure the economy. Left to itself, the economy would have had a short, deep recession, and as price levels adjusted, economic activity would have started to climb back. In the libertarian view, government intervention actually prolonged the depression.

3. What should the government do now?

We already know the answer to this one: we are going to have a series of government interventions, each bolder than the previous one. By far the dominant school of thought today is the Keynesian inverventionist camp. Contrary to partisan political rhetoric, the difference between the two political camps is fairly mild, and deals with really how much intervention is too much.

Libertarians are but a fringe and are mostly considered relics. I happen to belong to that fringe, which is why you even read about them in this blog! As Professor Krugman advises President-elect Obama (emphasis in the original):

Implications for Obama: be inspired by FDR, but don’t imitate him slavishly. In particular, your economic policy should be bolder, not more cautious.

As I said in the beginning, this is going to be of momentous consequence. If the libertarians are right, we are in for really, really tough times, and bold interventions of the kind Krugman advocates are only going to prolong the misery. In any event, we are going to be subject to a real world experiment. Let’s wish ourselves luck.

So what would constitute success in this experiment? Let’s set some simple goals: a) unemployment should decline in 4 years, so let’s say that if unemployment in 2012 is less than 6%, interventionists have succeeded b) inflation should be reasonably contained - let’s say under 4%.

Update: I would add a debt covenant, so that US government debt, as a percentage of GDP, should not exceed 100% - it somewhere in the 80% zone now. Japan’s various interventions over 18 years have resulted in doubling their public debt - now at 160% of GDP. Japan still hasn’t fully recovered from its own bubble burst in 1990, which should give pause to the interventionists.

I would be happy to acknowledge the interventionists’ success, of course.

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A Moment to be Inspired and Humbled

Sridhar  November 5, 2008 02: 39 pm    Comments (7)

I rarely think about US politics, and my views tend to be libertarian, so even if I had a vote in the US (I am Indian), I would have voted for Ron Paul. Still, it is very hard not to get inspired by the personal life story of Barack Obama, and the seemingly insurmountable odds he has overcome. The dignity and Zen calmness he conveys is a role model for anyone who aspires to any kind of leadership. Today it is a moment to be inspired and humbled!

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Mr. Benioff, Tear Down That Wall

Sridhar  November 4, 2008 08: 34 am    Comments (24)

Marc Benioff, CEO of Salesforce.com, talks about how Salesforce is all for sweetness and love and openness and all the good things. As VentureBeat reports:

Comparing Microsoft and Salesforce, Benioff said: “They hate everybody and we love everybody, and that’s pretty much the difference. We even love Microsoft. … This is our core strategy, love.”

Now, where do I begin? As I have recounted elsewhere, our dalliance with Salesforce began with their invitation to us to take part in their AppExchange (now renamed Force.com) ecosystem. They said they knew we had a CRM offering of our own, but still felt our online office suite would be a good addition to their ecosystem. We assigned an engineering team to do the integration, had a bunch of meetings and calls with their technical team, and with their full support, we completed the integration work. It was literally days from launch when we got the call: the VP in charge of AppExchange told us the project was on hold and  Benioff would be calling me.

That’s when I got the full measure of the man: Benioff told me he could not permit us to play on the AppExchange as things stood, but he would be happy to acquire us. We had several rounds of meetings on this,  finally I told him I really don’t see any cultural compatibility between the companies. He changed tack and repeatedly tried to get us to discontinue Zoho CRM, in return we would get to play on AppExchange. I was furious because both Benioff and his team clearly knew we had a CRM offering going into this engagement, and if they had set this as a pre-condition for us to integrate into AppExchange, we would never have put in the resources we did.

Since then, Salesforce has repeatedly tried to block customers from migrating to Zoho CRM, by telling them (falsely) that they cannot take their data out of Salesforce until their contract duration is over. We have emails from customers recounting this.

Now, realize that we face a far, far bigger competitor in Google, and yet we have nothing but praise for the way they have worked with us. In the grand scheme of things, we are not going to be killed by Salesforce, that’s for sure. I have no personal animosity - even today, we would integrate Zoho into Force.com if they would let us, because that would benefit our customers and theirs - but when I read an interview where he blatantly spins a story starkly in condradiction to reality I have personal knowledge of, I have to call him on it.

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The Cloud is Now “Officially” Full of Vapor

Sridhar  October 28, 2008 11: 50 am    Comments (3)

Microsoft has announced today that they will be announcing MS Office for the web late next year; seriously, it is an announcement for an announcement! Those kinds of things used to be called vapor, intended to freeze the market, but somehow my rudimentary Physics knowledge precludes me from accepting vapor-induced-freeze, so that can’t possibly be it.

\Toon\

(Sorry! We do respect Microsoft a lot, but I could not resist that one. A more “serious” take by my colleague Rodrigo appears below!)

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Cloud Economics: Microsoft, Google & Amazon

Sridhar  October 27, 2008 10: 07 pm    Comments (8)

Today Microsoft launched its Azure cloud platform, so it is time for another spreadsheet. To properly compare Microsoft, Google & Amazon, I am using the gross profit (instead of revenue) and net profit numbers. Gross profit is in some sense the real revenue of a company after paying its outside suppliers; gross profit is what is available to pay its employees, pay the rent and so on. For a software company, the cost of goods sold is close to zero, so most of the revenue is gross profit. But for a retailer, as much as 70-80% of revenue goes to its suppliers, so gross profit is the better measure of the economic productivity the company achieves. The numbers below use rough annualized estimates based on the most recent quarter.


Do you notice the dramatic difference? Google and Microsoft are in another planet altogether compared to Amazon. Google has practically the same headcount as Amazon, yet drives three times the gross profit. The numbers really illustrate Amazon’s competitive strategy in cloud computing; to quote Nick Carr:

Bezos goes on to note that Amazon’s retailing operation is “a low gross margin business” compared to software and technology businesses, which “tend to have very high margins.” The relatively low profitability of the retailing business gave Amazon the incentive to create a highly efficient, highly automated computing system, which in turn could become the foundation for a set of cloud computing services that could be sold at low enough prices to attract a large clientele. It also made a low-margin utility business attractive to the firm in a way that it isn’t for a lot of large tech companies who are averse to making big capital investments in new, low-margin businesses.

“On the surface, superficially, [cloud computing] appears to be very different [from our retailing business],” Bezos sums up. “But the fact is we’ve been running a web-scale application for a long time, and we needed to build this set of infrastructure web services just to be able to manage our own internal house.”

Microsoft’s announcement is interesting from a technology point of view, but it is hard to see how the economics would work for them against Amazon. It is very hard for companies to go down the value chain for growth, so I am skeptical Microsoft would easily accept Amazon-like margins. On the other hand, for Amazon, cloud services have to deliver only a little higher margin than retail to be well worth the investment. That is not a tough hurdle, because retail is one of the toughest businesses out there.

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How to fire your boss

Sridhar  October 27, 2008 10: 52 am    Comments (1)

In the middle of all the layoff news from companies large and small, it is worth keeping in mind that everyone has the ability to “fire” their boss: by finding a new job or entering a new profession. I remind our people of this once in a while, as a way to keep myself honest.

Here is how to fire your boss: keep at least 6 months, preferably more than 1 year of living expenses as liquid savings. Venture capitalists advise start-up companies to have a long runway i.e the time before they run out of cash - but each individual should have a personal runway too. If you don’t have it, build it now. You will not know what real professional freedom is until you know you can fire your boss. It is good for companies too, when employees have that real freedom, because it operates as an early warning system when people fire their bosses.

It is that long runway that gives you the ability to adapt to circumstances. In my nearly 15 years in the real world of work, I have reinvented myself three or four times. I wasn’t a software engineer by training - in fact, I had not written my first program until I was 26 years old, pretty late by today’s standards. Having a lot of savings and frugal habits helped me figure things out slowly. Our company itself has morphed its business plan over the years, we made many mistakes along the way and it is our ample runway that protected us from crashing and burning.

No one knows what lies ahead for the economy and I am not very optimistic, but if you have that personal runway, instead of your boss calling to fire you, you can call your boss to fire him or her.

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Coherently Yours: Professor Krugman’s Track Record of Economic Commentary

Sridhar  October 25, 2008 08: 54 am    Comments (8)

Let me start with an anecdote: a friend of mine, whose opinions I respect, confessed to me two weeks ago that he went to his bank  and withdrew a couple of months worth of living expenses, because he was very concerned about potential restrictions on accessing his money; I have to admit he nearly scared me into doing so myself. Money under a mattress: that was the moment that crystallized the financial crisis in personal terms for me.

Paul Krugman, Professor of Economics at Princeton University and famous NY Times columnist, has been awarded the Nobel Memorial Prize in Economics this year.  I have followed Professor Krugman’s writings for well over a decade now.  I should note that though I understand the math that underpins their models, I only have a passing familiarity with his professional work on strategic trade theory and economic geography - the work for which he won his Nobel Prize - but I do have good familiarity with his economic policy advice, which he has doled out quite liberally (no pun intended!) over the years. Rare for an academician, Krugman has had a strong public voice in economic and political discourse for several years. I will leave out his politics, because I don’t have a dog in that fight.

I do have a dog in another fight, which is unrelated to the politics of the moment, but one that very much concerns the financial and economic events that dominate so much attention today.  Let’s start with with The Hangover Theory which Krugman wrote in 1998, criticizing the Austrian School theory of the business cycle  in the context of the East Asian economic crisis brewing at that time.  In contrast to the Austrian theory, where recessions are the inevitable byproduct of poorly conceived malinvestment during booms, Krugman offers this “extremely simple” explanation, distilling the Keynesian view (emphasis mine):

As is so often the case in economics (or for that matter in any intellectual endeavor), the explanation of how recessions can happen, though arrived at only after an epic intellectual journey, turns out to be extremely simple. A recession happens when, for whatever reason, a large part of the private sector tries to increase its cash reserves at the same time. Yet, for all its simplicity, the insight that a slump is about an excess demand for money makes nonsense of the whole hangover theory. For if the problem is that collectively people want to hold more money than there is in circulation, why not simply increase the supply of money? You may tell me that it’s not that simple, that during the previous boom businessmen made bad investments and banks made bad loans. Well, fine. Junk the bad investments and write off the bad loans. Why should this require that perfectly good productive capacity be left idle?

Let’s first agree that the demand for money does go up in a downturn, as my friend’s story illustrates. Krugman’s “for whatever reason” sweeps under the rug the real question: why does the demand for money suddenly go up? Keynesians don’t care about that question, because they are so confident (even cocky, as you can tell from Krugman’s tone) they can deal with whatever comes after the demand for money goes up;  as Professor Krugman so elegantly summarized his advice to the Japanese facing their post bubble blues in the 90’s:

So never mind those long lists of reasons for Japan’s slump. The answer to the country’s immediate problems is simple: PRINT LOTS OF MONEY.

This is not merely an academic argument, as anyone who turned on the news in the last few weeks can attest. Federal Reserve policy makers, both Greenspan and Bernanke, have long held the belief, which in Bernanke’s case, he recently admitted to rethinking - barns and horses come to mind - that it is easier to deal with the bubble’s aftermath than to prevent one in the first place.  While Greenspan, Bernanke and Krugman occupy very different points on the ideological spectrum (right, center, left), to paraphrase Nixon, they are are all Keynesians.

Now let’s come to the second part of Krugman hang over theory quote: let’s just “junk the bad investments and write off the bad loans”. To put it bluntly, that sort of language can come so easily only to someone who has never had to lay off a real human being. As a businessman, I have faced bad investments and failing projects. During 2001-3, we faced the stark reality that our resources were invested in serving the optical communications industry, much of which turned out be a creation of venture capital, not sustained by real end demand for their products. As a supplier, even though we were very prudent with our own finances, we still got hit hard by that downturn. Krugman asks “Why should perfectly good productive capacity be left idle?” - the whole point is that credit booms create misdirected, and therefore ultimately unproductive, capacity; by 2003, our painstakingly acquired expertise in optical communications was mostly useless, and we had to reinvent ourselves.

Even at our scale, it is an extremely painful process to shut down failing projects and free up resources for other activities. That process takes a huge toll collectively, as many mistakes are made, fingers get pointed and human relationships get destroyed, and its impact on economic productivity is the least of the problems. If bad investments were made on a large enough scale in the economy, the most likely cause of which is free-flowing credit,  the adjustment process takes time, resulting in a recession. Yet that process merits a breezy “just junk the bad investments” and need not result in any unemployment, in Krugman’s world. For Krugman, printing money is the magic wand that cures all recessions. It is important to keep this in mind, because Fed Chairman Bernanke, formerly Krugman’s colleague at Princeton, shares the same belief in the magic wand, and pretty much made his intellectual reputation on how inadequate money printing caused the Great Depression.

Coming to the present financial crisis. In  the fall of 2004, Krugman was among the prominent economists urging Alan Greenspan to keep the interest rates at their low of 1%, just as Greenspan had started his baby-step tightening. Greenspan’s tightening was already too little and too late to restrain the housing bubble, but Krugman, of course, paid no attention to any of it, because he was fixated on fighting the ill-effects arising from the bursting of the Nasdaq bubble in 2000. To this day, Krugman has never acknowledged any connection between the low interest rate policy he was cheerleading in 2002-2004 and the present crisis. That fits his Keynesian economist worldview (as opposed to his political worldview) well, because, after all, enquiring into the origins of a crisis is irrelevant to the question of how we get out of it - we have an all powerful policy hammer, so everything must be a nail. His political worldview, of course, blames the original sin of financial deregulation conveniently placed on the other party, but that non-hunting dog is not my dog. A slightly inconvenient question: so what happened in the UK, where Prime Minister Gordon Brown, who Krugman so admires, was responsible for economic policy for well over a decade?

To give credit where it is due, economists and financial commentators with an Austrian School perspective and those with a Minskian perspective saw this one coming a long time ago. There are numerous people who fall in that category, but I will mention a few names, ranging from academic economists to professional investors to commentators: Nouriel Roubini, Marc Faber, Stephen Roach, Doug Noland and Mike Shedlock, among many others, have been predicting the trajectory of the present financial and economic crisis for a while.

Krugman goes on to explain how the Austrian business cycle theory, the work of Ludwig von Mises and Friedrich Hayek, among others, is intellectually incoherent:

The hangover theory, then, turns out to be intellectually incoherent; nobody has managed to explain why bad investments in the past require the unemployment of good workers in the present.

Normal people may find the “nobody has managed to explain” part a bit puzzling; after all, that is what people like Mises and Hayek thought they were doing. In Krugman’s world, “explain” means constructing a toy mathematical model, with a lot of “silly” assumptions (as he puts it himself), showing that the result derived from the analysis of such a toy model has some stylized resemblance to some aspect of the real world. So while a businessman might find the explanation “The market for that widget vanished” adequate, academic economists would model his behavior with (and I am making this one up, but only slightly!)  an exponential function that is convex in its argument, because, you know, it promotes much clearer thinking when you have convex entrepreneurial response functions.  It is useful  to remember that Krugman has never managed to predict anything of economic consequence based on his toy models, only explain (in his terms) some already observed phenomenon. As he noted:

The truth is that nobody really imagined that something like the Asian financial crisis was possible, and even after the fact there is no consensus about why and how it happened.

What happens if a model doesn’t agree with the data in a new situation? Find another toy model, with another set of silly assumptions, of course. That suggests a suitably Keynesian recipe for getting out of the present crisis: a full employment policy for academic economists - let’s hire an army of economics professors and graduate students with their models to analyze all aspect of the present crisis.

On the subject of intellectual incoherence, here is Krugman writing in the NY Times in August 2007, just as what was then known as the sub-prime crisis was beginning to unfold. Notice how he is careful to hedge his bets at that late date (where have all the one handed economists gone?) , and contrast that to his carefully cultivated reputation as a prescient seer on all things economic.

This could turn out to be nothing more than a brief scare. At worst, however, it could cause a chain reaction of debt defaults.

The Fed normally responds to economic problems by cutting interest rates — and as of yesterday morning the futures markets put the probability of a rate cut by the Fed before the end of next month at almost 100%. It can also lend money to banks that are short of cash: yesterday the European Central Bank, the Fed’s trans-Atlantic counterpart, lent banks $130 billion, saying that it would provide unlimited cash if necessary, and the Fed pumped in $24 billion.

But when liquidity dries up, the normal tools of policy lose much of their effectiveness. Reducing the cost of money doesn’t do much for borrowers if nobody is willing to make loans. Ensuring that banks have plenty of cash doesn’t do much if the cash stays in the banks’ vaults.

There are other, more exotic things the Fed and, more important, the executive branch of the U.S. government could do to contain the crisis if the standard policies don’t work.

So what happened to that confident assertion he made in 1998 that whatever the reason for a change in money preference, printing money ought to cure it? And wasn’t the Fed already doing just that in 2001-2004 to recover from the tech bust and before that in 1998-99 to stave of the LTCM crisis? Could any of those episodes have to do with the subsequent bubbles they created or in other words, they were the longer range consequences of the very polices that Krugman espoused?  It is intellectually incoherent to suggest any connection, of course, since in the long run we were all supposed to be dead anyway.

Let me finish with another quote from Krugman, from the same hangover theory article referenced above, on why some of us cling to the Austrian School:

And some people probably are attracted to Austrianism because they imagine that it devalues the intellectual pretensions of economics professors.

I think the good Professor may have gotten something right, finally. It is just as well that the Nobel committee only look at published scholarly work. After all, if they had bothered to look at Krugman’s long record of economic policy commentary in the run up to the most serious financial crisis of our time, they may have found, well, a distinguished record of intellectual coherence, not to mention tremendous economic foresight.

I want to end this already too long post with this quote from Keynes, which Keynesians in particular may want to keep in mind, as they contemplate ever more “unorthodox” monetary approaches:

There is no subtler, no surer means of overturning the existing basis of society than to debauch the currency. The process engages all the hidden forces of economic law on the side of destruction, and does it in a manner which not one man in a million is able to diagnose.

(Update: See the discussion on this at Hacker News)

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