In 1999, Chester Hull saw a major opportunity in the consulting industry. As an ordinary consumer, Hull began to take notice of how frequently he was put on hold when calling companies for support, inquiries, or product information, and how often the experience was relatively unpleasant.
“How long will I be on hold for? Why is the ‘hold music’ so awful? When will I reach a real person to talk to?!”
Hull seized the opportunity to address this common customer pain and started his company Prosound to alleviate this pain. His goal was to work with companies around the globe to offer an amazing customer phone experience.
For the first seven years of business, Prosound tracked its customers with spreadsheets and various database programs. As the customer base grew, so did the data that needed tracking. Additionally, the aspect of mobile integration offered a valuable opportunity for Prosound which was impossible with the current customer tracking approach. Hull decided that if Prosound wanted to take business to the next level, he needed flexible CRM solution with mobile integration.…






