Customer Success Story: How My Home Doctor Used Zoho CRM to Boost Patient Outreach

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My Home Doctor provides patients with 24/7, non-emergency medical attention
when going to a doctor’s office is not an option.​

With close to 70 advanced registered nurse practitioners and board-certified physicians on staff completing visits throughout the state of Florida, information flow and scheduling can be quite a challenge.

As business began to grow, Scheduling Coordinator and Project Manager for My Home Doctor’s Wellness Visit program Alex Haynes, knew that they needed a way to organize and track the increasing amount of data they were dealing with, so he set about finding an application to do the data organization for them… Read more

Customer Success Story: How Rivet Solutions Re-Established ThinkLABS’ Sales and Marketing Division with Zoho CRM

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logo1Rivet Solutions is a consulting company that provides dynamic IT and business solutions in a variety of divisions to clients around the world. About eight months ago, Ameya Nisal, a consultant for Rivet Solutions, and his team were called in to find a solution to the inefficient marketing process currently in place at ThinkLABS.

thinklabs+logoThinkLABS is India’s largest hands-on science and technology education provider. Since its inception in 2006, ThinkLABS has partnered with roughly 300 primary and secondary schools as well as 23 colleges across 23 Indian states.

“It is the brainchild of Gagan Goel (an Indian Institute of Technology alumnus). He has spearheaded their entire mission,” Nisal said. “ThinkLABS establishes robotics labs in schools to motivate young people through hands-on learning in the arenas of science and technology. They also provide further training to university students—preparing college students for careers in innovative technological fields, like robotics.”

However, ThinkLABS’ growth was being hampered by a very slow sales cycle…

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3 Copywriting Mistakes that Kill Your Cold Emails

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Email Copywriting Mistakes

Your prospects delete most of the cold emails sitting in their inboxes, and they’re probably deleting yours, too. Don’t confuse your prospects by sending unclear messages. Focus on benefit-driven emails that target their specific pain points.

Even if you have a solid product, your cold email campaigns often won’t work unless you craft persuasive email copy that evokes your prospects’ emotions and moves them to take action. 

Below are three common mistakes that turn off your prospects and tips on how to avoid making these mistakes in your next email.

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5 Pitfalls to Avoid During CRM Implementation

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pitfalls_crmlaura_blogC-levels and managers  are usually the first to understand the value that comes from having a unified customer view. They’ve developed ways to manage customer relationships by using Rolodexes, spreadsheets, or a pen and paper. But, it wasn’t until the late 1980’s when businesses started moving from a physical Rolodex to a more sophisticated “digital Rolodex.”

Enter CRM systems.

Using a Rolodex or a spreadsheet to manage customer relationships often lacked the strategy needed to build long-term relationships. When CRM systems were introduced, they provided businesses with a long-term strategy to proactively engage and manage customer relationships, close more deals and automate recurring tasks.  

One common misinterpretation of a CRM system implementation is that it’s seen as a one-time event and that upon purchasing the software license, all broken sales processes, lost leads and lack of follow through will be repaired. While a CRM system is designed to support your sales process, it will not, by itself, cause your business to grow. This is why you should treat your CRM implementation as a long-term, company-wide strategy and not as a one time event.

While C-levels and managers have the best intentions, CRM strategies often fail in the beginning of implementation. But why?

Here are 5 pitfalls you can avoid while developing your CRM strategy.   Read more

The Sales Pitch: 6 Ways to Turn Off Your Prospects

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When you’re pumped with a lot of information about the product or service you have to sell, and your mind is swimming with images of over-enthusiastic and over-smart sales guys you see in the movies, it’s easy to fall prey to old habits instead of making a smarter, more innovative pitch to your prospects. Sales reps only get one chance to sell – and the words that tumble out of your mouth can make or break a deal. How can you turn your next client meeting or cold call into a positive experience for you and your brand? Here are six big no-no’s you should avoid:

1. ​The Sales Spiel: Stephen Schiffman in his book The 25 Sales Skills: They Don’t Teach at Business School, calls this long monologue by the sales rep, a product dump. A product dump is a nervous sales rep’s attempt to fill the awkward silence and is the most ineffective form of one-way communication with a prospect. A sales rep goes into the spiel mode either when he is new, nervous or when he puts his product over and above the customer. Your product can never trump your customer. The prospect tunes out because this is information he could read off the brochure or on your website. This approach is un-innovative and ineffective.

“Selling is not just show up and throw up!” – Mark Roberge [Tweet this]

The Sales Spiel

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Improve Your Outbound Sales: 7 Tips From a Prospect

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Want to improve your outbound sales game? I offer you the following 7 simple – but difficult!- ways to get better instantly. Simple but difficult? That’s no contradiction. The following 7 tips are easy to follow. They are very very simple concepts. You could apply all of them in one day. Today. Right now.

Yet, they will seem difficult. Why? Because they run contrary to what most people do every day. As a SaaS marketing executive, I get four to five sales pitches a day and I know what turns me off and what piques my interest. While not everyone is like me, I am also sure I’m not the only one.

Do your homework

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