Switching to a new email service can seem as unsettling as moving from the house you have been living in for a (long) while. And when it involves a business / organization switching to an alternate email service, it’s akin to moving a whole family to a new house.
Migration is tough. Why? You and your family, have gotten used to the familiarity of your current house! This attachment to familiarity gets so strong that even if your house were haunted, over time, you would be accustomed to a levitating chair, creaking doors, eerie sounds or even the spouse acting weird now and then.
And when such happenings do manage to push you to consider moving, the very thought of ‘the process of moving’ to a new unfamiliar dwelling, intimidates you from proceeding with it. What can be pleasant about sorting through accumulated house stuff, packing and loading boxes to a truck and praying nothing gets broken or lost in transport?
Besides, what’s the assurance that chairs will not float in your new place too? Unsure of how the other options will turn out, you stay in the established comfort zone – the known devil. ‘The Enduring’ continues.
That is the exact same way people get attached to a familiar email service despite its downside.