How many corporate websites have you seen featuring customer quotes on the home page? How about those quotes in press releases we see every day? The quotes we see day to day from websites to press release are obviously 'processed' by individuals or teams before they show up publicly. They obviously are highlighted because the quote conveys something good about the company.

The question is, how authentic are these quotes? How many times did you try to contact the person who was quoted on a website or an article or a press release?

When a customer or a user is willing to say something publicly, that becomes a quote. When this user automatically compresses his opinions to less than 140 characters, it is even better. This is basically what a tweet is. A Tweet is a quote because it is a public statement coming directly from the user with no marketing polish around it. While a quote becomes public after a company approval, a tweet is the opposite. The best part is, you can contact the person quoted for a followup discussion.

With this in mind, we list tweets from our users as quotes. Obviously, we need an application to do this, so what better application platform than Zoho Creator to build something like this. So we quickly created a creator app that lists user's tweets on Zoho. We will soon publish this app in our marketplace.

My all time personal favorite though is this tweet from one of our users @chrismunns. It makes me chuckle.



Now, can you imagine seeing something like this on a press release or a website? But that is what makes it authentic. Because this is a tweet coming from a live user, you can respond for a followup conversation. This actually makes a Tweet better than a Quote.