How many times did we hear about using just the 20% of the features in a software like MS Office. Yes, it is true that we only use 20% of the features most the time, but then, some times we do have a need for one of those other 80% features we don't use normally. So it becomes important for software to offer those other features.

We believe users, especially business users purchase software with more depth and useful features. It is not because they use these features regularly, but because they have the features when they need it. It is kind of like your camera on your phone. You may not use it very regularly, but then you have it handy for that one moment you want to capture.

For a professional writer, features like Word count is very essential. For a student/researcher an equation editor can be priceless. For some users, features like pagination, Headers, Footers, Table of Contents are important. I don't use any of these features, but for me, collaborative editing and sharing are biggie. For me, features like Table of Contents fall into 'the other 80%' category where I don't use them regularly. This may not be the case for you. The need for these 'advance features' or so-called 'the 80% of the features I don't need' varies from person to person and it eventually becomes important for software - especially the software that caters to a broad audience, like an office suite - to offer all these features.

The point I am trying to make is that the other 80% of the features we may not need regularly varies between users. From a vendor's perspective, it becomes important to provide feature-rich applications, especially for broadly used applications like an office suite. This is the reason we focus on the depth of the application. Our Writer 2.0 is a step in this direction. Features like Pagination, Header/Footers, End notes/Footnotes, TOCs, Equation Editor etc may not be 'cool', but they are useful when you need them. Same is the case with features like Pivot Tables or Macros. These are features we may not use on a daily basis, but we have many users using these features every day.

We believe in feature-rich applications and we will keep adding more depth to all our applications.