Sridhar, this is really cool. I love it. For the past three months, we are trying to market SaaS to businesses and professionals in Chennai and we are finding it hard to push the idea into the conscience of people. This campaign is going to help us along with your company Kudos :-)

But, why do you have 1800 number instead of local Chennai number?

Krish, it is a toll-free number in India! By the way, what product are you marketing?

Nice idea - but I don't think it is legal to implement it as shown in this photo, at least in Chennai. I believe that yellow and black are stipulated colors for commercial auto rickshaws in Chennai.

The most I have seen are just stickers on glass panels or in limited portions on the black cover, which again may be violating the rules, but is small enough to be ignored.

So how was the response to ads on Hindu Classifieds on Sunday and to the ads on "Special Focus on Web" section of classifieds on Mondays ?

I guess they know that students are tech-savy and travel using these autos :) good strategy !

Thanks for the compliment Rajkumar.

Yellow colored metal body is the only mandatory color for the autos that ply with permit. The top rexine portion color is optional. This has been cross verified with Regional Transport Office before we initiated this.

Advees,
Its nice to market zoho in chennai. And yes, you will get maximum benefits out of it. But do you think its the perfect way to build the brand?

I would be happy if you have done that in airport or shopping mall or hotels

Sridhar,

I am an adviser for a consulting company in Chennai. We are basically helping clients move from desktop world to SaaS. Essentially targeting professionals like chartered accountants, company secretaries, lawyers, doctors, etc. along with small businesses. We basically uproot them from desktop world and put them on a Cloud based world. Some of them are content using the free options and others pay the SaaS vendors and move to premium services. Our role is in helping them move to SaaS based world and train them to take advantage of Cloud Computing.

I think I am disconnected with the happenings in India. Didn't know about the toll free number. Sorry about that.

Wow! Crazy as it may seem. But it is a lovely way. Hats off to your Creative Heads.

Everything seems to revolve around Chennai - TN  these days - First it was the Google Internet Bus then Rahman at the Oscars and and now this :D

Did you try getting the ad with a local language flavor? - There is a thing with Tamil-ians and Tamil as most know - nothing offensive - May garner more attention.

[..] Zoho, a venture of my startup training center - AdventNet, has come up with a nice idea to use auto-rickshaws as mobile billboards . I had assumed that auto-rickshaws need to be in yellow and black ; since, if it were not, should not autos be carrying mobile billboards already. [..]

[..] Zoho, a venture of my startup training center - AdventNet, has come up with a nice idea to use auto-rickshaws as mobile billboards . I had assumed that auto-rickshaws need to be in yellow and black ; since, if it were not, should not autos be carrying mobile billboards already. [..]

[..] Zoho, a venture of my startup training center - AdventNet, has come up with a nice idea to use auto-rickshaws as mobile billboards . I had assumed that auto-rickshaws need to be in yellow and black ; since, if it were not, should not autos be carrying mobile billboards already. [..]

[..] Zoho, a venture of my startup training center - AdventNet, has come up with a nice idea to use auto-rickshaws as mobile billboards . I had assumed that auto-rickshaws need to be in yellow and black ; since, if it were not, should not autos be carrying mobile billboards already. [..]

[..] Взято с официальногоблога Zoho. [..]

Yes. Indian Auto's is good Ad network in Roads.. Not in online. 

100% sure. This marketing method will leads big success. Because everybody must see the roads before they start the Traveling.

One small piece of suggestion, instead of giving for the autos say for instance 5 autos.. make it as one investment in bannering like hoardings in a busy area like.. Thiruvanmuyur, Beach, Cinema theatres.. mostly where the people are more in number.  That will give us more Sign-Ups.  What say? 

Charu