This is a guest post by Shabana Shiliwala, who owns The Financial Sort, a financial planning company based in Austin, Texas.
While you’re shopping for holiday gifts, pay attention: if you’re impressed or frustrated by the customer service you experience from a business, chances are other people are too. There isn’t a better time than the crowded and hectic holiday shopping season to observe how you can improve your business’s customer service:
Short response time. It seems the rarest commodity these days is courtesy. Can you even
remember how many emails you’ve sent that have been ignored? It’s become de rigueur to call
multiple times if you ever expect to receive a response. Want to really surprise your customers?
Call them back right away. Customers will be so blown away by this uncommon act of common
courtesy that they won’t know what hit them.