This is a guest post by Georgiana Laudi, Director of Marketing, Unbounce, a self-serve hosted service to create, publish & test promotion specific landing pages without the need for IT or developers.

As a marketer, maximizing the value of your budget is second nature. As a smart marketer, you know that increasing your conversion rates is the way to do this. Building and optimizing targeted lead gen landing pages will give you better ROI and more leads from less traffic. But this usually means relying on IT which can be a slow (and painstaking) process.

Good news!

Unbounce is the easiest way for you to build, publish and test targeted landing pages without the bottleneck of IT.

This means that you and your team can focus on getting the job done: creating, measuring and optimizing your campaigns for higher ROI. You will still charm your leads into long-term, faithful relationships like, let’s-pick-out-curtains, long term which with Zoho CRM is a snap.…

This is a guest post by Christophe Primault, CEO of CloudWork that supports lean businesses to stay focused on core activities, rather than spending more resources on managing office tasks as more clients come on board.

Zoho CRM, listed by readers of GetApp as one of the top cloud business apps of 2013 – really does what it says on the box: it is a fully-functional client and a sales automation tool. But we find that too many of our small business users are not taking full advantage of all that Zoho CRM has to offer, as individual staffers don’t maintain the contact notes with updates on the latest client interactions. As a result, Zoho CRM is used as a sales management tool, but may not be taken advantage of in helping manage relationships or to exemplify customer service once clients come on board.

Through our user feedback, for example, we know that design teams may all contribute to the same client project, but predominantly work individually.…