About Sarah

Sarah is a Product Marketer @ Zoho Campaigns.

Convert your blog readers to subscribers with the Zoho Campaigns plugin for WordPress

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You work hard to create, curate and publish the best content for your readers. And while you may succeed in generating an audience for your blog, you know that generating traffic is not the end goal. You’re looking for engagement. One way to take your readership beyond a static blog and into a more engaging, connected customer relationship is to convert them from casual readers into email subscribers.

That’s why we’re happy to announce a simpler way for WordPress users to assemble a fresh band of email subscribers and gain maximum marketing exposure.

With the new Zoho Campaigns plugin, we make it easy to embed a sign-up form onto your WordPress-hosted blog, allowing visitors of your page to sign up to receive your email campaigns. Increase your brand awareness by engaging in multi-channel communication, and boost the success of your marketing efforts by tracking analytics of your subscriber base and email campaign performance.

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Customer Spotlight: How Noxilizer uses Zoho Campaigns to drive customer engagement

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“The team at Zoho Campaigns, in particular, has been fabulous to work with–highly responsive and dedicated. With their assistance we have been able to deliver professional looking and highly-effective communications without having to invest in outside resources,” says Angie Kearns, Brand Manager at Noxilizer, Inc.

Founded in 2004, Noxilizer, Inc. is a provider of an advanced, room-temperature nitrogen dioxide (NO2) based sterilization technology. With a flexible, advanced technology that sets them apart, Noxilizer’s goal is to drive awareness of NO2 technology, a clear understanding of its advantages, applications for its equipment and services and overall acceptance of the technology globally.

NolizerLogoVectortmNoxilizer is committed to personalized, customer-centric selling and utilizes Zoho CRM to help manage their sales activities. Additionally, the company augments direct sales activities with email marketing. Using Zoho Campaigns, they’re able to reach out to industry decision makers with professional looking communications and reinforce their key selling points.

What challenge did they face?

Typical of most fast growing start-ups, Noxilizer is challenged with availability of resources and scalability. As a result, their choice of CRM software needed to address these challenges and provide effective solutions. Read more

Introducing the new multilingual Zoho Campaigns

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No matter where you live in the world, or what language you speak, email is essential to your daily professional life. With a simple click of a button we can communicate, connect and collaborate with anyone in any region of the world.

To help you stay productive, your email marketing software should also be in a language that’s native to you. That’s why we here at Zoho Campaigns have translated the software into multiple languages. Along with English, you can now use Zoho Campaigns in any of the following:

Campaigns is now multilingual Read more

Boost your holiday sales with these 5 email marketing tips

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For many businesses, the holiday shopping period is critical for generating revenue and garnering brand awareness. With the annual sales spike quickly approaching, businesses are planning new promotions and targeting their marketing efforts on customer appreciation. But even if your business does not directly profit from the holidays, you can still lean on the ubiquitous hype of the season to get creative with your email campaigns.

If you’re vying for a piece of the sales pie this season, you have to compete with the 55% of brands using email as a top communication channel for promotions and lead nurturing. Make sure your content stands out by using these gifts from us – more timely tips to help jump-start your email campaigns:1
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Tricks & Treats: 5 ways to sweeten your email marketing

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While Halloween is by tradition the scariest day on the calendar, it’s also the official transition into the holiday season. For many businesses, keeping in close touch with customers and leads during the holidays is crucial, and sending frequent email campaigns is often the best way to communicate.

Prepare yourself for a great holiday season by pulling off these 5 tricks for a seamless email marketing campaign. Because even on a day like this, planning your campaign strategy doesn’t have to be scary!sarah_halloweentips

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Join us next week in Florida!

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Hello, Florida!

The Zoho Team has been traversing the country on our first tour of Meet Ups, and we’re finally making our way to the Sunshine State. We had a great time in Boston, MA earlier this month – connecting with customers and welcoming aboard a few new users – and we’re excited to keep the momentum going with not one but two events next week in Florida.

We’re pairing up with our Zoho Alliance Partner, Cloud Mobile Forms, to bring you two special networking events (breakfast is on us!) in Miami on Nov. 5 and Fort Lauderdale on Nov. 6.floridaemail

You’ll get the chance to meet and network with fellow Zoho users, hear about up-and-coming Zoho news and tips and tricks of the trade. We’ll have one of our customers

presenting how they best use our CRM and a demo station set up to answer all of your technical questions. There is no fee to attend, and you may even walk away with a special raffle prize!

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Join us tomorrow for the Zoho Houston Meet Up

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Hello again, Texas!

The Zoho Team is coming to Houston tomorrow, October 3rd, for our next Meet Up. Our first event in Austin last month was a great way for us to meet local users and welcome newcomers to our suite of apps. So we’re joining forces with Cornerstone Solutions, a Zoho Alliance Partner, to host a special breakfast event at the Norris Conference Center, CityCentre.HoustonEmailHead

There is still time to register, but space is limited so please RSVP here:

https://zohohoustonmeetup.eventbrite.com/

We’ll present a few up-and-coming products, as well as some tips and tricks of the trade with 40 CRM Tips in 40 Minutes. Our team of experts will be on hand to help answer any of your technical questions.

There will be something in store for everyone. So feel free to bring along a friend, coworker or guest who may not already use our products and we can introduce them.

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