5 Ways to Recruit the Best and Brightest Graduates from the Class of 2013

Posted on May 22, 2013 by Austin Ries

Over the past month, tens of thousands of college students across the United States earned their associate’s, bachelor’s, master’s, or doctorate degrees. And after the graduation celebrations die down, these students will each begin pursuing a profession in a number of different career fields.

So what does this mean for you as a small business owner? How can you capitalize on these young, energized and passionate young adults?

A number of graduates will begin working for large companies because these businesses can offer enticing salary, benefits and security packages, as well as opportunities for advancement. As a small business owner, it may seem impossible to compete with larger companies in order to recruit top talent from the class of 2013.

One challenge facing small businesses is a simple lack of information for these graduates about the benefits of working for a small company.…

Simplify Getting Paid With Braintree

Posted on May 21, 2013 by Reshma Roy

We have been on an integration spree since the beginning of this year. After the first two successful integration with Stripe and 2Checkout, Braintree is the latest payment gateway to be integrated to Zoho Invoice and Zoho Books.

If you haven’t begun accepting online payments from your customers, now is a good time to get started. Not only is creating a merchant account in Braintree is quick and painless, but also configuring it to Zoho Invoice and Zoho Books is easy.

Braintree supports multiple currencies and if your customers are across the globe, then it is a great payment gateway option to invest your money. Also, Braintree charges no monthly fee or minimums and charges you only for the transactions that have occurred (2.9% + $0.30 per transaction).

Awesome right? If you want to find out more, head straight to our documentation for detailed information on how to set it up.…

Customer Spotlight: Migrating from Salesforce to Z-CRM Saves Young Company Huge Money

Posted on May 17, 2013 by Arun

“It all started with Jim Cramer.”

For those of you unfamiliar with Jim Cramer, he is a popular American television personality, former hedge fund manager, and host of CNBC’s Mad Money.

As Indigenous Corporate Training Inc. (ICT) founder and CEO Bob Joseph tells the story, “Years ago, I was watching Mad Money and he was pushing Sales Force’s CRM solution. I knew we were at the point in our company growth where we needed a good CRM solution and one that could accommodate our growth. So, from Cramer’s recommendation we began our customer relationship management with Sales Force.”

Soon however, Joseph realized that Cramer’s recommendation was not suitable for ICT…

The Business

ICT is a global training company committed to working collaboratively with regional, national, and international clients to provide a broad range of performance improvement training services geared specifically at helping individuals and organizations to work effectively with Indigenous Peoples.…

Now, get up to 20 free users, when you host email with Zoho Mail

Posted on May 17, 2013 by Hari Murali

Last month, we announced the increase in Zoho Mail Lite, our free hosted email plan, making it free up to 5 users. We were overwhelmed and humbled by the compliments showered by you, our users. We did hope that it would bring some cheer to our small business friends but it felt more like euphoria.

So we have decided to spend even more money with you, instead of hiring consulting firms or on ‘ads with words’. Starting today, you can gain 15 more bonus users in your business email account, free forever. This is in addition to what comes with your plan. That means you can sign up for the Lite plan with 5 free users included + get 15 bonus users, making it 20 free users in total. All you have to do is invite other businesses to host email with Zoho Mail.

For every referred business that signs up and hosts email with us, we’ll add 5 bonus users to your account.…

Customer Spotlight: Using Automated Workflows in Z-CRM to Save HOURS Everyday

Posted on May 10, 2013 by Arun

When BrightWise Marketing first opened its doors over 12 years ago, CEO Jeff Gordon knew that CRM was of utmost importance in creating a positive customer experience and helping the new company grow. Gordon selected a popular CRM solution at the time and “made due” for several years before realizing that the current approach wasn’t working. “We had been talking about getting a real CRM solution for 6 or 7 months because our current CRM tool was simply not cutting it.”

Having used the same CRM tool for several years, Gordon was looking for a CRM solution that he could easily import data into, quickly learn to use, and automate many of his daily tasks.

The Business

BrightWise was started in 1992 by CEO Jeff Gordon to provide marketing consulting services to small and medium sized businesses. Gordon refers to his marketing strategy as “action marketing.”

BrightWise’s strategy is to provide innovative strategies that generate response, change behavior, and build brand equity. They focus on marketing programs that blend promotion, advertising, direct response, visual communications, branded products, and alternative media.…

5 Lessons Entrepreneurs Can Learn from Vijay Brihmadesam

Posted on May 8, 2013 by Austin Ries

These days, it doesn’t take much to call yourself an entrepreneur. You don’t need an advanced degree, a certificate proving you completed required training or even a business card to pursue a dream of starting your own company.

However, having success as an innovator takes more than just a great idea. It takes dedication, hard work, sacrifice, and possibly even abandoning your comfort zone to have a chance at doing what you love.

Meet Vijay Brihmadesam. Like many people across the world, Vijay had a well-paying job and comfortable lifestyle working at a private equity firm in Palo Alto, Calif. And like many people, he was not happy with his current job and career path.

Long story short, Vijay got together with two of his friends and decided to leave the daily grind of Wall Street to pursue their passion — a fast-casual Indian food restaurant called Tava Indian Kitchen.…

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