It is a relatively common practice among SaaS companies to give a lot of their product away at the beginning and then cut back on free offerings (sometimes even cutting them entirely) as they grow and mature.
The reason is quite simple: while the company is new and flush with cash, it is easy to give the product away. But, when the VCs start asking about the revenue growth the company promised, the free offerings are the first to go – and price increases arrive. The company needs to extract more money from their current leads – and the smaller customers are hung out to dry.
By now you know that we tend to do things differently at Zoho – from being bootstrapped to our huge portfolio of apps. What you might not know is that when we first launched Zoho CRM 10 years ago, we made a commitment to small businesses and throughout our history we helped many of them.
That was 10 years ago. Our business has grown significantly and we increasingly get more of our revenue from bigger companies. At this point, other companies would turn their backs on their smaller customers that helped them grow. But today we are happy to double-down on our commitment to small businesses. We’re proud to announce Free10: our Free CRM program for small businesses. Free10 provides entirely free, no-strings attached, not a trial, no credit-card needed CRM for up to 10 users. Of course we continue offering our other editions, including Zoho CRMPlus, for those whose business needs have evolved. Read more
By the time you read this post, there are chances that someone might be flying to their favorite destination or upgrading to first class at your cost. During the past couple of weeks, a handful of frequent flyers in the United States have faced this mystery – flyer miles disappearing from their accounts.
Cyber-criminals have apparently succeeded in accessing the frequent flyer program accounts of some of the customers of American Airlines ( AAdvantage) and United Airlines (MileagePlus) and steal the miles. They have exploited the stolen miles for free trips and upgrades.
Media reports, quoting research firms claim that nearly three dozen user accounts have been compromised in United Airlines. In the case of American Airlines, about 10,000 accounts were ‘affected’. The airlines have started announcing compensatory measures such as restoring lost miles and one year credit-watch service.
By the time you read this line, thousands of presentations would have been created or delivered across the globe. Over 30 million presentations are created and delivered every day—in schools, colleges, sales meetings, and board room discussions. One, perhaps by your colleague just this very second, right behind you!
Although they share the common objective of presenting ideas to their audience, only a handful of presentations create any desired impact. Here’s one big reason: The attention span of your audience has come down drastically. According to one study, this has come down from 12 minutes to 5 minutes over the last ten years!
Integrating Twitter into Zoho Show is an innovative feature designed to bridge the divide between audience and presenter. You can now insert and broadcast Tweets right into your slides to improve audience engagement and participation. It’s simple but very effective. Let’s look at a few examples.
You heard that right. Cartodata is a company of flying map makers; and they use Zoho Projects to get things done. Here is a video where they show you how they do that.
Email campaigns have become very visual. Images don’t just add beauty to your email templates. They communicate your message better and even make your emails memorable for your audience. There’s science behind this concept too. Research has suggested that our brains process visuals faster than text and that visuals also affect our emotions. This greatly affects our decision making as well.
While all this is true, creating the right image for email campaigns can be a challenge for many. Take the case of small businesses who do not have the budget to hire a professional photographer or illustrator. Or the case of an email marketer without the necessary HTML or design skills. Finding the right image to support your message can be tough, or even stressful at times. Read more
Zoho Creator has helped you grasp information quickly with reports in the form of graphs and charts. Achieving this with data in tabular format is more challenging. Our new feature Conditional Formatting makes it possible.
With conditional formatting you can now color code your data in both list and spreadsheet view based on any criteria. The ability to automatically have certain data highlighted allows you to quickly and easily spot trends, outliers, or bring information to your attention. Read more