There is price. And then there is value. No one will pay the price for your product or service unless they see value in it. So, how do you stand out among competitors and add value to your business?
The first step would be to listen to your prospects and understand their needs. Let’s say you own a shop and a customer enters. What do you do? You let them browse, and if they’re looking for something specific, you can step in and assist them. Based on what they are doing in the shop, it’s easy to ascertain whether they are window-shopping or looking for a product, or if something has caught their attention. You can then make a sales pitch accordingly by showing them the range of your offerings, elaborating on features of a particular product or offering them a discount.
But what if the store is online? How do you study your prospects and customers then? How do you add value to their experience? This is where a website-visitor insights platform comes in. It’s not the same as website analysis, albeit a subset of it. While website analysis gives you data on where the traffic is coming from and which page has the most hits, visitor insights will give you information on the individuals who come to your site.
Here’s how you can use that data:
It all began at the end of 2011. After spending almost a decade as an IT manager in a reputed firm, one fine day, Niall Gowanlock decided to quit his job. He thought it was time to put his rich experience in networking to use, and to set up his own IT support firm. His dream led him to the charming, mountainous county, Cumbria, where he set up Avalon Computers.
Today, Avalon Computers supports more than ten companies in the area, besides a lot of home customers. The long road to steady growth started from humble beginnings, and it involved many challenges. One of the primary challenges was finding the right remote support software.
Two organizations Adviso and Qipert, recently shared their success stories with us telling how Zoho Reports helped them in overcoming their functional difficulties and improved their efficiency through data analytics.
The age old story of the tortoise and the hare is passé; today it’s a rat race and the slow and steady often fall behind to give way for the faster ones. It’s no different in the recruitment world too! The finish line is not drawn when you find the perfect candidate; you are still a long way from snagging them. It is a tight race, from spotting the candidate, communicating with them, evaluating them, getting them approved and finally on board. Many a recruiter has lost valuable candidates due to the cracks in the system – unimaginative user interface, manual processes, and complex workflows; the list is many.
With every new feature that Zoho Recruit rolls out, we hope to maintain our lead in the race and make the customer’s work life easier. The latest to come out of the Recruit lab is sure to put a smile on the face of both the recruiter and client. Introducing the new Candidate Review Form.
The fundamental equation of happiness proposed by Baucells and Sarin in their book ‘Engineering Happiness’ goes:
HAPPINESS equals REALITY minus EXPECTATIONS
If you are a business that wants to make its clients happy, what does this mean to you? If the service you provide — the reality — merely meets expectations, you create zero happiness! You have to surpass expectations even to begin making people happy. Your marketing team, by loudly trumpeting your strengths, may get you several loyal customers. But this has an effect that doesn’t look so pretty given the above equation: high expectations! ‘Engineering happiness’ may thus seem a daunting task, but fret not; we have it all sorted out! Allow us to present Service Level Agreements and their automation.
Work is no longer confined to the four walls of an office. You can get called by your manager to review a file while the movies or asked to share the latest copy of the sales report when you are shopping in the market. Sometimes, you also get hit by the ‘Eureka’ moment for the blog idea that you have been thinking for weeks when you are stranded in a middle of a lake, fishing!
So, what do you do? How do you get to your files without dropping everything you are doing and rushing to your office or home? We have the perfect solution – a brand new Zoho Writer app. And yes, your very own pocket online document editor is now available on your too!
In the expanse of the Hotel Irvine grand ballroom—nestled in the heart of sunny Southern California—recruiters move from booth to booth like tourists along the Hollywood Walk of Fame. They’re laughing and shaking hands and telling stories; formalities and rituals before business begins.
It isn’t long before the conversations shift from small talk to real talk. The, “how have you been’s?” and “so great to see you’s,” become, “I need to enrich my pipeline and reach more candidates…show me your applicant tracking system…can you parse resumes with it?”
One thing you deduce at a staffing and recruiting conference is the air of excitement when recruiters talk about their career field. They want to stay current and understand how software solutions benefit them. They want to go home better than when they arrived.
And it is here where our journey ends. Not California like some Steinbeck-cliche or Manifest Destiny creed of the American West, but realizing that when recruiters gather together, their ambition is contagious.