Add powerful visuals to your email campaigns. Zoho Campaigns integrates with Bigstock

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Email campaigns have become very visual. Images don’t just add beauty to your email templates. They communicate your message better and even make your emails memorable for your audience. There’s science behind this concept too. Research has suggested that ​our brains process visuals faster than text and that visuals also affect our emotions. This greatly affects our decision making as well.

While all this is true, creating the right image for email campaigns can be a challenge for many. Take the case of small businesses who do not have the budget to hire a professional photographer or illustrator. Or the case of an email marketer without the necessary HTML or design skills. Finding the right image to support your message can be tough, or even stressful at times. Read more

Zoho Creator: Visualize your data better with Conditional Formatting

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Zoho Creator has helped you grasp information quickly with reports in the form of graphs and charts. Achieving this with data in tabular format is more challenging. Our new feature Conditional Formatting makes it possible.

With conditional formatting you can now color code your data in both list and spreadsheet view based on any criteria. The ability to automatically have certain data highlighted allows you to quickly and easily spot trends, outliers, or bring information to your attention. Read more

The Essential Sales Analytics Reports – Sales team Analytics

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In the previous post we spoke about Sales Pipeline Optimization through Stage History Analysis. In this post, we speak about sales team analytics. A natural question arises. Why is it so important?

The contribution of the sales team to a company’s development is invaluable. If there are inadequate efforts from the sales team, it will naturally mirror in the performance of the company. By continuously tracking the performance of the sales team, we can orient its efforts towards more productive ventures. Here are some of those possible analyses you can do on your sales data in Zoho CRM, with the help of Zoho Reports.

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2015: ​The year of the customer

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Good riddance 2014 and hello 2015.

A new year, new beginnings, an opportunity to reflect on the past year and set goals for the next one, and in the case of this year—the year horrible customer service finally dies.

I truly believe as customers the worst is behind us. We have survived the peak (or perhaps more fittingly the trough) of poor customer service, and we are winning the war.Sales_YearofCustomer_Blog

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Customer Spotlight: Company flourishes with Zoho CRM after Salesforce Disappointment

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“We had more Excel files than we knew what to do with.”

It was September 2014 and national head of auction operations G. Praveen Kumar knew that a change had to be made.

“It was simply becoming too complicated to manage a multitude of shared Excel files for all of our data. I knew we needed a secure, online solution to manage our deals and work flows, but quite honestly I wasn’t sure where to look, or which platform would be the best.

I knew we needed something, and I wanted it in place before the start of fiscal year 2015. I needed something online that we could learn very quickly, where we could store our data and share it across users.  There was a real sense of urgency to get something in place.”

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5 New Year’s Resolutions for Your Business

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In early 2014, Forrester Research predicted that there would be an increased number of organizations who would adopt a more disciplined approach to customer experience transformation.

In December, Gartner released its 2015 predictions in CRM.  One of the key findings is that the number of organizations that receive 100% CRM functionality from the cloud will increase and that the digital disruption will cause you to win or lose customers. Zoho CRM

Don’t let your CRM initiatives become stagnant. Use it to bring life to your business. Help your sales and marketing teams be successful in 2015 with these New Year’s resolutions: Read more