Localize custom business apps with Zoho Creator

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Zoho Creator App TranslationZoho Creator customers don’t just speak many different languages, but they also collaborate with co-workers, customers and vendors who speak several other languages. App translation is important to our customers. And, here it is.

We’re excited to announce that you can now easily translate your Zoho Creator apps into multiple languages.

Got coworkerscustomers, vendors speaking different languages?

Want to share the business app with colleagues in French and Chinese? We’ve made that easy. Create your app in any language and users accessing the app can view it in their preferred language. Break down the language barrier quickly and efficiently, as both speak in your native language. 

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8 tips for measuring (and improving) customer happiness

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Dear Newark Airport Express,

Not that you care, which you made glaringly obvious during our interactions, but your customer service sucks. Actually, sucks is far too generous. Let me see if I can dig up an adjective to accurately describe your “customer service.” Insipid, deprived, anemic… those aren’t quite painting the picture either.

Let’s try this on, Newark Airport Express (operated by Coach USA), whatever the opposite of customer service is – customer disservice? – you dominate that game and will be in contention for the top spot at this year’s most miserable event, the World Cup of Dissatisfaction. Pay attention, Time Warner Cable and Comcast. While your impending supernova of awful customer service might swallow us all, you’re gonna have to fight to take down these buses if you want the trophy. 

To those with customers, I beg you to take note. While I don’t have the secret recipe to amazing customer service, I can point you in the right direction (the exact opposite route Coach USA takes) of the most important ingredient. It’s the same ingredient on which many of our most beloved brands base their signature sauce.

Tip #1

Boiled down to the basics, customer service is all about delivering happiness to your customers. So if you only take one thing away today, remember that screaming at paying customers, refusing to offer solutions, threatening missed flights, and making a whole bus full of customers uncomfortable at 5:30 a.m. (all before ever leaving the stop) isn’t recommended. Read more

Branding and Formatting Resumes Inside Zoho Recruit

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Branded ResumesIt was an amazing weekend. You spent time with family and friends, had dinner at your favorite restaurant and even caught a last-minute show from one of your favorite bands.

But now it’s Monday morning. You walk into the office — coffee in hand — open your laptop, log in to your email and there they are.

Dozens of emails from candidates applying to different job postings from each of your clients.

Your job? Look over the resumes, find the top candidates for each job posting and forward them along to prospective employers. However, before you can send off these resumes, you need to make sure each client knows which staffing agency that particular resume came from.

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5 questions you should ask yourself before you build your custom business app

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The difficult part of building a custom business app is not the programming. After all, with Zoho Creator you don’t need to be a programmer. The tougher part is being clear about what your app should do and how it must be structured. Answering the following 5 questions helps you achieve exactly that. So let’s get started. 

1) What does this app need to achieve?

Begin by defining the process that you need to automate. Do you need to manage the inventory, sales pipeline, registrations or a more complex set of processes? Note down the process step by step and list out the key pain points that you want your app to solve. Most importantly, determine the different groups of users and keep their requirements in mind.

For example, if you’re building an Order Management application, it would typically consist of order placement, modification & cancellation; inventory check-in/out; and payment processing. The different stakeholders would be the inventory manager, the customer, the delivery team etc.

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An Interactive Zoho Spreadsheet for FIFA World Cup 2014

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FIFA World Cup Spreadsheet

Every four years, the entire world has a single time zone. Yes, we are talking about the FlFA World Cup 2014.

A week past into the biggest sports carnival on earth, the race to the title is wide open. We have seen some interesting matches. We were captivated by that 37 kilometers per hour run by Arjen Robben, the fastest sprint by a footballer. We were astonished to see the 4-0 routing of Portugal at the hands of Germany. At this stage of the tournament, some favorites like Germany and Netherlands have established their strength and look well settled while some others are yet to gain momentum. The defending champion has been eliminated and all are eager to see how the tournament progresses.

With the football fever at its peak, we don’t want you to miss a single moment of the World Cup. The football fans in our team have created a gadget that will help you stay tuned to all the World Cup action. The gadget was created on Zoho Sheet using its various features. It was fun to create and we hope you have as much fun with it as we did when we were creating it.

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Does your Audience want to take your Surveys?

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“You can lead a horse to water,
but you can’t make it drink.”

You have designed a great survey. You have considered your target audience carefully. Now there is just one little problem: How do you get your target audience to actually complete the survey? If it acts like a chore, it feels like a chore, then it must be a chore. Getting a human being to pay attention to perceived chores is a lot harder than getting horses to drink (or may be we just underestimate horses!)

Test your surveys

 

 

 

 

 

 

 

 

 

 

 

 

So how do we solve that problem? There is no silver bullet – we have to test, test and test.

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Social media for the small business: Start by listening

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When I meet small business owners and tell them about my work with social media, a lot of them ask me how they should be using social media to grow their business. Before I answer that question, I usually ask them about what they’re already doing. The responses are often along the lines of:

“We have a Twitter handle and a Facebook page”
“I setup a Google+ page for my business!”

At this point, I have to ask them: But did you start​ by listening?

social_blog

Listening is the most basic and ​the most underrated social media activity for any small ​business. And it’s important to start listening even before you decide which social networks to focus your business presence on.

Step 1: Know where your audience is.

​If you’re ready to build a community online, the first thing you should do is figure out where your audience is.

Spend time listening on a few networks. Listen to discussions around industry trends, look for relevant keywords and conversations around your business and your competitors.

For instance, if I ​were running a local pizzeria, I’d listen to conversations about good food in and around town. I’d figure out where these conversations happen ​most often. I’d also check out a few specific foodie networks (such as Epicurious, Foodily or Open Source Food) to see if they are more popular among foodies in my city.

Once I have some idea ​which networks my business can ​benefit from, I’d focus my efforts there. Read more