2015: ​The year of the customer

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Good riddance 2014 and hello 2015.

A new year, new beginnings, an opportunity to reflect on the past year and set goals for the next one, and in the case of this year—the year horrible customer service finally dies.

I truly believe as customers the worst is behind us. We have survived the peak (or perhaps more fittingly the trough) of poor customer service, and we are winning the war.Sales_YearofCustomer_Blog

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Customer Spotlight: Company flourishes with Zoho CRM after Salesforce Disappointment

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“We had more Excel files than we knew what to do with.”

It was September 2014 and national head of auction operations G. Praveen Kumar knew that a change had to be made.

“It was simply becoming too complicated to manage a multitude of shared Excel files for all of our data. I knew we needed a secure, online solution to manage our deals and work flows, but quite honestly I wasn’t sure where to look, or which platform would be the best.

I knew we needed something, and I wanted it in place before the start of fiscal year 2015. I needed something online that we could learn very quickly, where we could store our data and share it across users.  There was a real sense of urgency to get something in place.”

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5 New Year’s Resolutions for Your Business

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In early 2014, Forrester Research predicted that there would be an increased number of organizations who would adopt a more disciplined approach to customer experience transformation.

In December, Gartner released its 2015 predictions in CRM.  One of the key findings is that the number of organizations that receive 100% CRM functionality from the cloud will increase and that the digital disruption will cause you to win or lose customers. Zoho CRM

Don’t let your CRM initiatives become stagnant. Use it to bring life to your business. Help your sales and marketing teams be successful in 2015 with these New Year’s resolutions: Read more

The most painful customer service moments of 2014, and how you can avoid them in 2015

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Avoid Painful Customer Service MomentsBecause you are a consummate overachiever and haven’t read enough year-in-review lists yet, I bring good tidings—and one more list—to you and yours on this final day of 2014.

These moments, though painful to relive, are important to remember so we can avoid repeating the same awful mistakes in 2015, or, for the sake of humanity, ever.

Initially I planned to rank a list of the 10 lowest lights, but compiling and comparing these sad moments was too sadistic a task for me. After all, it is the holiday season, and it simply wasn’t worth risking the sweet deliciousness of my grandmother’s homemade peanut brittle on a vomit-inducing session of sadness. As a result you will find, in no particular order, a smattering of suckitude from the past year in customer disservice.

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Zoho Docs 2014: The Year-End Roundup

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Remember that nostalgic feeling which hits you when viewing old photo albums? Each picture transports you back in time, the feeling so overwhelming that you can’t resist smiling. And that’s exactly why we are here today. To put a smile on your face.

At this perfect time of the year, with a new year just around the corner, let’s open the Zoho Docs album and take a walk down memory lane. Flipping through the pages, let’s reminiscence and rejoice in the success that the year was – A flashback of all that happened in the Zoho Docs world.

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The Ultimate Applicant Tracking System Holiday Wishlist

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Remember the days of writing a letter to Santa Claus? When you’d sit down with your computer or pen and paper and make a list of everything you wanted for Christmas.

Kids all over the world send letters to Santa ever year. In 2013, the Universal Postal Union expected to receive more than seven million letters from 192 countries addressed to Santa (or his cultural equivalents). That’s a lot of mail for one man.

As an adult the days of writing to Santa may be over, but that doesn’t mean you stop wishing. It just means those wish lists are more…practical.

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Have you found the right contact management tool yet?

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Can you use an ​axe to prune roses, or a hacksaw to chop veggies?
They may get the job done, but is either of them the right tool for the job?
A sales ​automation tool can manage your contacts, but is it the right tool for the job?
Isn’t it an overkill?

ContactManager_Finding the right tool

A​ ​contact management tool might be a better bet. Here’s why:

Across your business, you talk to customers,  vendors, partners, auditors, lawyers, consultants, etc. There are many contacts in your phone and mail account as well.
A contact management tool can keep contacts and conversations indexed at one place. If someone in your team needs this information, they can find all the info in one place and avoid the trouble of scanning through multiple sources.

Contact info and conversation history are only the beginning of all the relevant information that you will need. Important Info like products purchased,  customer transactions, team members, customer feedback, etc are tracked carefully. You can record, edit and maintain all this info seamlessly. In addition to pre-set and obvious info like phone, email, etc, the ability to add custom data would be a boon. For instance, lets say that you wish to have info on your contact’s pets. You can just create a new field and begin collecting info about it. If your client loves dogs and has one, it’ll be nice to ask how Fido is doing. Small things like these go a long way in building great business relationships.

unified-view-contact

What’s the use of having so much info if you can’t use it intelligently? You should be able to categorize and tag the info on specific criteria of your choice. A good contact management tool allows you to organize and label all the info as per the criteria of your choice. Despite having so many features, it goes without saying that an ideal contact management tool must be very simple and easy-to-use.

So if you are looking out for a contact management solution,​ why don’t you try Zoho ContactManager? It might just be the ​right tool for you.