Customer Story: How Mogl Built a Business and a Charity with Zoho

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Southern California based start-up Mogl gives cash back to consumers for eating out and has seen sales soar since incorporating Zoho products into their business. In addition they donate a portion of every customer transaction to charity.

Watch how Mogl uses Zoho CRM, Creator, and Reports to operate lean while experiencing rapid growth.

Dashboard design – Part 2: Strategic Dashboards

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In part one of the series, we discussed the three types of dashboards:​ – Strategic, Analytical and Operational. In this post, let us see in detail how to construct strategic dashboards.​

strategic_dashboard

What are strategic dashboards?
Strategic dashboards are used by upper ​management professionals like business owners, CEOs, vice presidents, and departmental heads. Strategic dashboards tend to be simple looking and provide a quick overview of the organization’s or department’s overall health.

They highlight the key metrics (KPIs) to track and provide the required information to compare the trends over time. These dashboards are looked at once a week, monthly or quarterly, but not daily.

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Zoho Recruit’s Integration with ThinkTest Will Help You Tip Recruitment Scales

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Zoho Recruit and ThinkTest integration blog image

You have an efficient ATS (Applicant Tracking System), smart recruiters, top-of-the-class candidates, but still your attrition rates keep climbing. What went wrong? When you strip a person of his or her credentials and examine their personality, you will find the answer. If you can match the personality of the person with the nature of his/her job, then you’ve got a perfect match!

That’s why Zoho Recruit has joined with ThinkTest, the popular personality test provider supported by NSI Solution inc, in an effort to bridge the gap between a candidate’s personality and job profiles.

Gabriel Pouliot, the spokesperson for ThinkTest says ThinkTest uses personality dimensions that can relate to almost any job and job reality. It helps create personality prototypes that match the job profile you are looking for. While recruiting candidates, you can then compare their profiles to the ones you have prototyped”.

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5 Things to Remember about your Company’s Mobile Marketing Strategy

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mobilestrategy_blog

Technology is a great enabler. For me as a marketer, it’s fascinating how technology is changing the way we look at marketing, more so for mobile marketing. Mobile usage continues to grow across the globe. By 2017, mobile devices will make up 87 percent of the total sales of Internet-enabled technology. Right now, in 2015, more and more companies are beginning to realize the potential mobile marketing has to grow their business over the Internet.

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Infographic: The Secret Sauce to Embedded Works’ Phenomenal Sales & Marketing Success.

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“Running my company’s sales & marketing function for the past 9 years on, Zoho has been an amazing experience. If I had to choose one piece of software for running my entire business it would be Zoho.”

That’s what Andy Do, President at Embedded Works told us when we visited his office in Santa Clara, California. Check out how Andy integrated his entire sales & marketing function into Zoho below.

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3 Copywriting Mistakes that Kill Your Cold Emails

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Email Copywriting Mistakes

Your prospects delete most of the cold emails sitting in their inboxes, and they’re probably deleting yours, too. Don’t confuse your prospects by sending unclear messages. Focus on benefit-driven emails that target their specific pain points.

Even if you have a solid product, your cold email campaigns often won’t work unless you craft persuasive email copy that evokes your prospects’ emotions and moves them to take action. 

Below are three common mistakes that turn off your prospects and tips on how to avoid making these mistakes in your next email.

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Infographic: 5 Ways an ATS Reinvents Recruiting

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It’s a perfect Monday morning: the coffee is warm, the laptop is on, and you are all set to start the task of the day. It’s quite a time-sensitive one; you need to urgently fill an opening for the web designer post. Let’s see which of these two recruiters get this job done without impeding the progress of their perfect Monday.

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