5 Elements That Affect Form Conversions

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Forms - Elements that affect conversions

Several aspects in a form influence users to click that submit button. Unfortunately, users don’t always convert as much as you’d like. Here are five elements that you can improve on to instantly increase your conversions.

Leave a strong first impression
No matter how you share your form, design is essential. For a well responsive form, seek advice on color and font choices from professional designers. Use the color wheel as a reference for essential color combinations.

Seasonal and timely theme and layout modifications attract visitors. For instance, fonts like Georgia and Open Sans look good on the web. Analyzing what works and what doesn’t helps you increase form conversions.

Keep it short and sweet
Unlike surveys, you don’t have to use flowery gimmicks in a form to keep users’ attention; people easily fill out forms that are direct and to the point. Combining two or more questions, or complex phrasing reduces clarity; try creating crisp and concise forms that are easy to understand.

Place labels right
Where you place your labels highly influences your conversions. Some people prefer to display labels above the field while others prefer it aligned next to a field. Recognize your audience’s preferences for increased conversions.

Check your data filters
Though filters like mandatory fields and CAPTCHA ensure data quality, they shouldn’t restrict submissions. Personally, I never submit forms if the phone number is mandatory — or I enter a fake number, which is useless for the form owner. Unless it’s necessary, reserve the mandatory option.

CAPTCHA is perfect for complex or embedded forms — forms that are prone to spam. But it adds little value to a close-knit group. Keep your forms simple for more conversions.

Make use of rules
A great way to add credibility to your form is to filter the questions visitors don’t have to see. Use field rules to display questions based on the responses to previous questions, and form rules to define actions for your form as a whole.

We’ve found that these elements improve conversion rates, but we want to hear from you too. Share your experiments; what do you do to increase conversions?

New Zoho Campaigns App for Android: Control your campaigns on the go

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For over a year, our iPhone users have been effortlessly managing their email campaigns using the Zoho Campaigns mobile app. With the ability to monitor campaigns, organize subscriber lists, view reports and work offline, it’s easy to carry out a successful email marketing strategy wherever your job takes you. And with our growing user base, it’s no wonder we’ve had high demand for an Android version.

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Today we’re delivering good news, Android users! We’re excited to announce that you too can now use your mobile devices to manage your email campaigns on the go. All of the key features available in the iPhone app are now available for Android, including: Read more

Customer Story: How Mogl Built a Business and a Charity with Zoho

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Southern California based start-up Mogl gives cash back to consumers for eating out and has seen sales soar since incorporating Zoho products into their business. In addition they donate a portion of every customer transaction to charity.

Watch how Mogl uses Zoho CRM, Creator, and Reports to operate lean while experiencing rapid growth.

Dashboard design – Part 2: Strategic Dashboards

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In part one of the series, we discussed the three types of dashboards:​ – Strategic, Analytical and Operational. In this post, let us see in detail how to construct strategic dashboards.​

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What are strategic dashboards?
Strategic dashboards are used by upper ​management professionals like business owners, CEOs, vice presidents, and departmental heads. Strategic dashboards tend to be simple looking and provide a quick overview of the organization’s or department’s overall health.

They highlight the key metrics (KPIs) to track and provide the required information to compare the trends over time. These dashboards are looked at once a week, monthly or quarterly, but not daily.

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Zoho Recruit’s Integration with ThinkTest Will Help You Tip Recruitment Scales

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Zoho Recruit and ThinkTest integration blog image

You have an efficient ATS (Applicant Tracking System), smart recruiters, top-of-the-class candidates, but still your attrition rates keep climbing. What went wrong? When you strip a person of his or her credentials and examine their personality, you will find the answer. If you can match the personality of the person with the nature of his/her job, then you’ve got a perfect match!

That’s why Zoho Recruit has joined with ThinkTest, the popular personality test provider supported by NSI Solution inc, in an effort to bridge the gap between a candidate’s personality and job profiles.

Gabriel Pouliot, the spokesperson for ThinkTest says ThinkTest uses personality dimensions that can relate to almost any job and job reality. It helps create personality prototypes that match the job profile you are looking for. While recruiting candidates, you can then compare their profiles to the ones you have prototyped”.

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5 Things to Remember about your Company’s Mobile Marketing Strategy

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Technology is a great enabler. For me as a marketer, it’s fascinating how technology is changing the way we look at marketing, more so for mobile marketing. Mobile usage continues to grow across the globe. By 2017, mobile devices will make up 87 percent of the total sales of Internet-enabled technology. Right now, in 2015, more and more companies are beginning to realize the potential mobile marketing has to grow their business over the Internet.

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Infographic: The Secret Sauce to Embedded Works’ Phenomenal Sales & Marketing Success.

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“Running my company’s sales & marketing function for the past 9 years on, Zoho has been an amazing experience. If I had to choose one piece of software for running my entire business it would be Zoho.”

That’s what Andy Do, President at Embedded Works told us when we visited his office in Santa Clara, California. Check out how Andy integrated his entire sales & marketing function into Zoho below.

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