Why Major League Baseball’s Opening Day Matters to Your Sales Team

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I revel in the days of old when baseball was truly, ”America’s Pastime.”

opening-day-baseball-2014It’s not anymore. Hasn’t been for years. That’s become exponentially evident thanks to a slew of problems ranging from a decrease in game attendance to the lack of national stars like there are in the NBA and NFL. People say the games are too slow, the season is too long and the games are, well…boring.

I’ve heard every complaint and statistic to no avail. It doesn’t matter to me. I anticipate Opening Day every spring the way a child anticipates summer vacation. Baseball season is my paradise.

So here we are once again. March 31, 2014. Opening day for the 2014 Major League Baseball season. My beloved Texas Rangers start their season at 1:05 CT against the Philadelphia Phillies, and soon, all will be right with the world.

So why am I talking about baseball here? I believe there are a number of lessons sales teams can learn from the game of baseball. So before I go on about the greatest sport around for too much longer, let’s look at some fundamental concepts sales teams, sales managers and even entrepreneurs can take from the baseball diamond.

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Get to know your customers better: Survey to survive competition

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“This town ain’t big enough for the both of us”: Can your brand say this with full conviction to a competitor?

Picture this: You’re the town biggie. Everyone loves you, at least you think they do – enter the new guy. How do you know you stand a chance?

Zoho survey-listenThe same goes for your business and your customers. Do you just think they love you, or do they really?

To stay visible and known to new consumers, you have to depend on marketing to ‘mark your territory’. Your competitor has one thing going for it – its novelty. Combine that with competitive pricing, and you could be in trouble. Can you guarantee that your customers will remain loyal to your brand for long?

There’s only one way to find out: Ask them.  Read more

Identity thefts through social media platforms: Is your password secure?

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Social media platforms are fast emerging as the most convenient platforms for malware delivery. To combat cyber threats, proper password management should ideally become a way of life.

Over 13 per cent of the world population is on social network and the number keeps growing exponentially. Those who do not own an account in Facebook or Twitter are now being viewed as those living in prehistoric times.

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No doubt, social media is wonderful in helping you stay connected with friends, but the sheer popularity of social media attracts the attention of cyber-criminals looking for ways to harvest identities. Recent surveys by IT security analysts clearly indicate that social media is fast emerging the most convenient platform for malware delivery by hackers. Clickjacking, phishing, identity sniffing are all continuing unabated and are growing at a faster pace. Despite untiring awareness campaigns by the social media giants, even tech-savvy users are falling prey to attacks perpetrated through the social media. Read more

Keep shoppers coming back for more – with Shopify and custom coupon email campaigns

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eCommerce CampaignsIf you’re using email marketing, you already know the value of sending timely and relevant information to your customers. And if you’re in the eCommerce business, you’d have discovered that these emailers are a cost-effective way for motivating customers to make a purchase.

With Zoho Campaigns, it is now possible to send out these eCommerce messages to customers by integrating your account with Shopify. Shopify is one of the most popular eCommerce platforms available and makes it easy to manage your entire online store. Read more

Shared Folders – File Sharing and Team Collaboration Made Easy!

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Imagine you are getting ready for a board meeting and you have to send a number of files to several board members in minutes. Or, you’re working on a project that involves too many stakeholders and requires to and fro of files. Sound familiar? You’re not alone.

Most of us face these challenges while working with teams across different locations and time zones. Collaboration, at times, is tormenting. Zoho Docs to the rescue!

Welcome our latest feature: Shared Folders. It lets you share multiple files at once, stay organized with your team and work efficiently. Here’s how you benefit from shared folders.

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Customer Spotlight: Z-CRM Offers More Than Comfort for “Pillow Goddess”

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Despite being a very niche business, “Deborah Main Designs” a one-of-a-kind pillow-making company, has a wide and varied clientele.  At the suggestion of a an employee who formerly used Zoho CRM to manage contacts and donors for a political campaign, Deborah Main, owner and CEO, decided to give Z-CRM a try for her contact management.

Today, Z-CRM is an invaluable tool for her business and have proven indispensable for her on-the-go necessities.  Check out her story below!

The Importance of ATS and Email Integration

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recruit_blogimageRecruitment and communication go hand-in-hand. Whether it is communicating within the team or with candidates and clients, communication is at the core of every recruitment process. If you have found a way to resolve communication issues, then you have crossed half the hurdles hindering your recruitment process.

How many times have organizations lost out on potential talent due to lack of proper and timely communication? Candidates sometimes wait for a long time to know the outcome of their interview, and without a doubt, the organization that responds faster seals the deal. When handling bulk recruitment activities, apt and accurate communication becomes an even bigger challenge. Also, coordination within the team is mandatory for a smoother flow of work. Even with regular meetings and updates it is easy to miss out on vital information.

So just what can be done to sort out this major setback? Sending over 200 emails per day is taxing even for a reputed recruitment professional. One can easily miss out important information or cross deadlines along the way. Read more