During our last event in the UK, the Zoho team had a chance to visit Shakespeare’s Birthplace, where they chanced upon a previously undiscovered sonnet. We share it with you today in honor of Shakespeare’s birthday.
For over 13 years, the reality singing competition has captivated, dare I say hypnotized, American television audiences. It started in 2002 with American Idol, and—as far as TV networks are concerned—won’t stop until they’ve forced every last person with any ounce of talent into our car stereos and Spotify playlists.
So when NBC introduced The Voice in 2011 I was…skeptical to say the least. Why did we need another prime time karaoke competition?
But The Voice was different. Not only did the celebrity judges “draft” singers to their respective teams instead of judging their performances alone, but they also had to pick singers with their backs turned to them. They couldn’t pick on appearance, hair color or gender. They had to choose based on what the name of the show suggests. The person’s voice.
So what does this have to do with recruiting? Until a few days ago…I assumed nothing. As I’ve alluded to in recent posts, human nature wants us to make poor hiring decisions. It wants us to choose people like ourselves and wants us to make judgments early in the interview process—like 10 seconds into the interview early.
That’s right. You didn’t read the title wrong. Don’t get started with social media marketing for your business.
Or if you’ve already started, stop and rethink.
We’re not saying social media marketing isn’t necessary!
In fact, it’s super important. Just as important as owning a website and an email address for your business. However, what’s even more important is that you bring your business to social media for the right reasons.
Your reasons for choosing social media marketing will define your goals as well as your strategy for meeting those goals. If you start with social media marketing because of the wrong reasons, you’re likely to spend time and effort chasing the wrong goals.
Don’t do it.
Here are 3 really wrong reasons for choosing social media marketing for your business:
Wrong Reason 1: Because it’s cheap
Let’s face it – there’s no such thing as a free or cheap way to market your product or business. While you don’t necessarily need to pay money to get started with social media marketing, there’s still a cost involved.
For one, you’ll have to be prepared to spend a lot of time listening to your audience, interacting with them and creating unique content to engage them. All of these activities need time and focus. Creating that time and focus would mean cutting down on some of the other stuff you do.
But time isn’t the only cost that you’ll have to incur. Read more
In a technology-driven world, connecting face-to-face is something that rarely happens, but it’s still our favorite way to connect with our customers. This is why we want to invite all of our customers to join us for a three-day event at our headquarters in Pleasanton, CA.
Zoholics: Sales and Marketing only happens once a year. It’s a reunion where we make product announcements and give you early access to new product features and integrations.
It’s also important for us to hear from you. These three days give us the opportunity to have one-on-one sessions with you where we can answer your questions and, hear the good, bad and ugly moments you’ve had using our products. This helps us continue to provide fresh and useful improvements to the products you’re using.
Please consider this your formal invite to join us at May 19th-21st, 2015.
Congratulations! You’ve finally made it to the finish line. Winning the race against tax deadline is no ordinary task. All those hours spent completing your 1040s, 1099s, and W-2s must now seem like the distant past.
But wait! You realize you’ve made a mistake. Maybe you have entered the number of dependents incorrectly, or you’ve missed out on one of your tax deductions or perhaps one of your 1099s came in late. Darn it! Now, what?
Stay calm and read on because we’ve put together an infographic with the complete rundown on how to amend your tax returns.
Are you responsible for your organization’s Zoho Mail management? Do you know your way around Zoho Mail’s Control Panel?
The control panel is often the most important tool in email hosting, and we want to help you get the best out of it. That’s why the Zoho Mail team is hosting a webinar about the control panel on Wednesday, April 29, 2015, at 10am PDT.
Come join our webinar and learn how to take care of business email, explore customization options, and leverage automation features to make your email hosting experience a smooth one.
If you’re like me, you read perhaps a hundred emails a day. A few are very important. Some need follow up. Some become references to important information. Some are reminders. Most are worthless. By the end of the day, you lose track getting to what you need. By the end of the week, you just give up.
Your inbox is now a never ending repository of information with more stuff flowing in than out. Hundreds, or even thousands, of messages are routine. The emails that truly matter get buried, and important tasks slip through the cracks.
That’s the problem we solve.