We believe social media should be an integral part of a business’ sales & marketing, outreach and customer support strategy, instead of something you do in isolation. With that in mind, we’re excited to announce our first-ever Social Media Marketing product – Zoho Social.
We’ve built Zoho Social with a clear objective – to help you grow your social media presence with actionable insights focused on content and engagement.
Great content goes a long way to building a brand presence. But how do you know what’s working for your brand so that you can do more of it? Be it increasing your reach by publishing content, monitoring popular social media networks for brand mentions and keywords or getting actionable insights, Zoho Social has you covered.
Create & Publish awesome content
Zoho Social helps you with pre-publishing insights based on the engagement in previous posts and activity of your audience. It even goes a step ahead and shows you the percentage of your audience that’s likely to see your post now, suggests next best time to post and lets you schedule a post to go out at the same time of the day in different time-zones (say, 9am this Monday in Spain and 9am for U.S. Pacific Time).
Listen and Engage actively
We’ve previously talked about how listening is the first step to social media marketing. Zoho Social has a real-time monitoring dashboard to help you listen to what’s being said about your brand or a keyword you wish to track; and respond when you need to. There are instant notifications to make sure you do not miss any relevant conversation and can react faster. Read more