Today, we received very good feedback from a beta user. He raised his concerns on WHO is our target audience, WHY should they use Zoho Creator and WHAT it does
I gave him some insights on how Zoho Creator got started when trying to answer his questions. Here is that snippet from the reply mail for the benefit of all :
It all started with the long tail buzz created by Chris Anderson. We were not aware of such theory last year when Chris published his original version in wired. Last march during a casual discussion with my CEO, he introduced me to longtail. That’s when it struck us – what we do here (at AdventNet) to solve some of the internal needs are really building situated applications. That’s exactly the long tail of web applications we are trying to build in-house. We have ‘score’ app to track our product score against competition, ‘food’ app to comment and track quality of the food served by our caterers, ‘library’ app to book books and readers can comment, this list goes on.