The ultimate goal for any business is to acquire more customers and serve them in the best way possible. Sounds simple and straightforward, doesn’t it?
Yes, it does. But that’s only when all customers are alike. In reality, customers come in as many varieties as you can think of: different behavior, different tastes, different levels of understanding, different degrees of need and so many more.
Suddenly, your simple and straightforward goal becomes tricky and complicated. But, all’s not over.
Professionals in the customer service function, over the last decade or so, have managed to develop methods to measure customer satisfaction. Customer service itself has evolved so much in the last few years, to the extent that customer ‘satisfaction’ is no longer good enough. At Zoho, we’ve always believed that Customer Happiness should be our goal. With Zoho Support, we believe it should be our customers’ goal too!
With that firm belief, we’ve built Happiness Ratings for Zoho Support. Read more
Darrell is really excited. She just sent out her bimonthly newsletter and she can’t wait for the results of the campaign to come in. This email newsletter is very different from the newsletters that she usually sends out. The current edition speaks about the new menu and the weekend chef’s specials that she introduced at her restaurant a few days back. Her mailing list includes not just her regular customers but also those one-time visitors who left their email addresses in her Guest Book.
This is also the first time that Darrell is trying out Recipient Comments in her email template. She is eager to see how this turns out.
Shortly after the campaign is sent out, she is pleasantly surprised to see the comments pouring in directly to her Zoho Campaigns account. Most people seemed to love the menu, many wanted more dishes and some of them were already asking her to book a table for them. The feedback was quick and almost instant.
Planning your tax early can save you a lot of heartburn and money. Invest time in early tax planning and be freed from the stress of filing the taxes altogether in April.
To make this easier for you, we’ve put together ten smart moves that will help you get started on your tax planning.
In the marketing department of the Zillum Furniture and Furnishing company…
Bob, the product marketer – “Lisa, I’ve got this idea! How about we build a landing page and put up a web form? Visitors can sign–up to receive notifications on the great deals and discounts we offer on furniture and furnishings.”
Lisa, another marketer – “That’s great but why would people want to give you their information? We need to offer some incentives.”
Bob – “I’ve a solution for that too. We can offer interior design advice, free of cost!”
Lisa – “Cool… interested people would definitely leave their contact details and we can follow up to get a deal with them.”
Do you have such conversations at your workplace too? Are you trying to figure out a way to convert the traffic to your web page into quality leads? Lead generation, as we all know is simply about attracting people to your business. You could start a campaign, advertise, participate in trade shows, or conduct webinars. All this to get people interested in your product, just enough to persuade them to know more about it!
You can take these efforts a step further by using a good web form builder. And if the form builder has a WYSIWYG editor, you can just drag and drop and create web forms in minutes!
Take a look at some tips on setting up a good web form. Along with them are hints on how to implement them using Zoho CRM. Read more
“The cost is just too high.”
These were the words that echoed a year ago when EcoMark began growing and adding users to its CRM system. At the time, they were using Salesforce, but as is frequently the case, the return-on-cost of the system made Salesforce increasingly impractical as EcoMark began adding more users.
Having been in business for two years and now experiencing rapid growth, EcoMark was at a technology crossroads of sorts. It was time to determine which CRM to use for the foreseeable future – bite the cost bullet and hope Salesforce eventually pays off, or try another solution. Read more
How often do you think about engaging your audience with an effective presentation? More than just impressing your listeners with well-crafted slides, one of the primary objectives for a presenter should be to win the hearts of the audience. After all, you make a presentation to your audience with the aim of sharing your ideas while expecting them to actively participate as well.
A successful rhetorician would master the art of speaking, bring positive energy and speak on any topic without stumbling. You can be one too. Here are 5 cool tips to present slides without fear, overcome nervousness and increase participation from your listeners.
Yesterday marked the beginning of a new year, and subsequently, a fresh start on all things related to your life and your business. Go ahead and look out your window. It’s 2014 and anything is possible.
January 1 is more than just a day on the calendar. It is a time to reflect on the past year, and more importantly, focus on the one ahead. How can you become a better recruiter? How can you become a better you?
And while it’s true that New Year’s resolutions fizzle out quicker than fireworks across a New Year’s Eve night sky, creating a list of goals and new recruiting techniques for 2014 can significantly increase your success as a recruiter, if you put them to practice!
Statistically, sales teams and businesses that make the fewest hiring errors are the most successful. Why? Because they have the best employees who were a perfect fit for the job from day one, and therefore, didn’t waste time with other candidates.
So, how can you improve your recruiting game in 2014? Here are a few helpful tips to get you going!