9 Nifty Tips to Optimize your Web Forms for Lead Generation

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web formIn the marketing department of the Zillum Furniture and Furnishing company…

Bob, the product marketer – “Lisa, I’ve got this idea! How about we build a landing page and put up a web form? Visitors can sign–up to receive notifications on the great deals and discounts we offer on furniture and furnishings.”

Lisa, another marketer – “That’s great but why would people want to give you their information? We need to offer some incentives.”

Bob – “I’ve a solution for that too. We can offer interior design advice, free of cost!”

Lisa – “Cool… interested people would definitely leave their contact details and we can follow up to get a deal with them.”

Do you have such conversations at your workplace too? Are you trying to figure out a way to convert the traffic to your web page into quality leads? Lead generation, as we all know is simply about attracting people to your business. You could start a campaign, advertise, participate in trade shows, or conduct webinars. All this to get people interested in your product, just enough to persuade them to know more about it!

You can take these efforts a step further by using a good web form builder. And if the form builder has a WYSIWYG editor, you can just drag and drop and create web forms in minutes!

Take a look at some tips on setting up a good web form. Along with them are hints on how to implement them using Zoho CRM. Read more

Customer Spotlight: EcoMark Solar Migrates from Salesforce to Zoho

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“The cost is just too high.”

These were the words that echoed a year ago when EcoMark began growing and adding users to its CRM system.  At the time, they were using Salesforce, but as is frequently the case, the return-on-cost of the system made Salesforce increasingly impractical as EcoMark began adding more users.

Having been in business for two years and now experiencing rapid growth, EcoMark was at a technology crossroads of sorts.  It was time to determine which CRM to use for the foreseeable future – bite the cost bullet and hope Salesforce eventually pays off, or try another solution. Read more

Mastering the Art of Presentation

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How often do you think about engaging your audience with an effective presentation? More than just impressing your listeners with well-crafted slides, one of the primary objectives for a presenter should be to win the hearts of the audience. After all, you make a presentation to your audience with the aim of sharing your ideas while expecting them to actively participate as well.NEW_header2

A successful rhetorician would master the art of speaking, bring positive energy and speak on any topic without stumbling. You can be one too. Here are 5 cool tips to present slides without fear, overcome nervousness and increase participation from your listeners.

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New Year, New You: Best Recruiting Tips for 2014

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96397119Yesterday marked the beginning of a new year, and subsequently, a fresh start on all things related to your life and your business. Go ahead and look out your window. It’s 2014 and anything is possible.

January 1 is more than just a day on the calendar. It is a time to reflect on the past year, and more importantly, focus on the one ahead. How can you become a better recruiter? How can you become a better you?

And while it’s true that New Year’s resolutions fizzle out quicker than fireworks across a New Year’s Eve night sky, creating a list of goals and new recruiting techniques for 2014 can significantly increase your success as a recruiter, if you put them to practice!

Statistically, sales teams and businesses that make the fewest hiring errors are the most successful. Why? Because they have the best employees who were a perfect fit for the job from day one, and therefore, didn’t waste time with other candidates.

So, how can you improve your recruiting game in 2014? Here are a few helpful tips to get you going!

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Just In: 100% Group Bar Chart, Column Subtotals, Top/Bottom N Filter Enhancement and more

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Happy New Year 2014 to everyone! On this new year, let’s see some of the latest features of Zoho Reports.

100% Group Bar Chart
This type of bar chart is quite useful when you have to compare each member’s contribution to the overall pie over a period of time. It’s like having a series of pie charts lined up, only better.

100-stacked-bar

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Meet our Busiest Customer this Holiday Season: Santa Claus

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He wears a red suit, sports a long white beard, lives (and works!) at the north pole with a bunch of elves and eight tiny reindeer. That’s right, our busiest customer this season, is none other than Mr. Santa Claus himself!

While the rest of us are happy holidaying, Mr Claus is busy trying to make sure that the holiday is just perfect for everyone.

With a long list of demanding customers to satisfy, very little time to deliver gifts and an office that’s not only remotely located, but also freezing cold all year around, running the holiday business just can’t be easy.

And yet, despite all these challenges, Santa manages to get everything right for the big day. We asked him to tell us how he does this, and here’s our exclusive story of what goes on ‘behind-the-scenes’ at the North Pole office, in his own words…

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