Why Mobile Websites Matter

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Couch commerce is another term that is gaining a lot of attention in recent times, just as mobile internet. Thanks to the exponential growth of smartphones and tablets, people are no longer chained to their desktops. Both, commerce and communication, are carried out on the go. Of the consumers in your locality who web-search for a commodity or a vendor, nearly 50% are likely to do so on a mobile device. And mobile web usage has been predicted to surpass desktop internet usage by 2015. That’s how fast mobile web is taking over the browsing arena. If you still don’t buy it, eBay sells 4 Ferrari cars in a month, through mobile. So, without a dedicated website to cater to mobile internet traffic, you might lose to your local counterpart who is no better than you, but was smart enough to be mobile device friendly.

Why have a separate website for mobile devices?…


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Customer Spotlight : Sebastien Loves The Most Efficient Invoicing Software

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Over the years Zoho Invoice has proved to be an efficient invoicing software for small businesses. Sebastien Guardiola, the co-founder of KAPT, an award-winning mobile apps start-up in Southwestern France, has been enjoying using our invoice software for a long time.

Sebastian, who loves skiing in Alps had a lot of things to share about his company and experience using Zoho Invoice. KAPT which has been always innovating since its inception has come out with marvelous applications. Ou Dormir, an accommodation finder app and KAPT Touch, a communicating kiosk are those i can think of as of now.

 

KAPT has been able to easily organize its billing and streamline its invoicing process using Zoho Invoice. A mobile apps lover himself, Sebastien uses Zoho Invoice’s iPhone app to invoice his customers on the go.

 

As Sebastien says “Most of the times, we travel to our client places by bike or train.

…


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Pruning The Garden: Saying Goodbye to a Few Zoho Services

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Zoho’s strategy from the beginning has been to provide a wide portfolio of online applications so that you can focus on your business while we take care of the rest. Over time, we have launched many applications that support this mission. But from time to time we need look back and assess how those products are doing in relation to our expectations. Even the most well-tended gardens need some pruning every now and then!

We have decided to sunset some Zoho services so that we can focus our energy and delight our customers with our other products. Today we are announcing we will close

  • Zoho Challenge
  • Zoho CommentBox
  • Zoho Planner
  • Zoho Plugin for Office
  • Zoho Share
  • Zoho Viewer

Customers are, as always, our #1 priority. So you have plenty of time to get your data out we will continue to allow access to these products (in read-only mode) until December 31st, 2012.…


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Make your sales happen with Zoho CRM for Google Apps – GDLsystems.com

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Regardless of the size and kind of a business one does, sales matters. To make the sales happen, one needs to have all crucial information about the opportunities in the market and make quick decisions. And that is exactly what Juan Pablo Orozco, CEO of GDLsystems, has in his mind. He says “If you don’t have the real time information, you are blind and you can’t take decisions. If you can’t take quick decisions you will be out of the business”

 

Juan wanted the best CRM software which would help improve sales. And here is how Zoho CRM facilitated GDL systems with finding more business opportunities in the market.

About GDLsystems.com:

GDL Systems is a Mexican company based in Guadalajara, Jalisco. Juan has 12 years experience in the field of IT and his expertise led him into starting his own organization in 2008.…


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Search Engine Optimization: Elementary Essentials

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The topics discussed here are very simple changes to your webpages, which when combined, have a notable impact on how your website is treated by search engines.

Here is what matters most, and why.

Keywords:

It all starts with this, even though it is not exposed to users. It is the term that people search for, in order to arrive at a website. You first need to identify the keywords which are both, relevant to what you offer, and are likely to bring you traffic. Keywords of a page are different from keywords of another page, because each page has its own focus terms. Identifying keywords is the most important task of them all, because the title, description and URL of that page depend on, and contain the keywords.

The more specific your keywords are, the better. For example,if you own a bakery in Seattle, and specialize in muffins, then Muffins in Seattle is a better option than Cakes.…


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Sales Prospecting: Why you should LOVE your CRM

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Mark Hunter over at thesaleshunter.com has an interesting post titled “Why I hate CRM systems for Sales Prospecting”

The reason is simple — far too many salespeople either blame their CRM system for being so complicated that it prevents them from doing what they need to be doing. Or they use the lack of a CRM system as an excuse for not doing anything.

At Zoho, we’ve always understood this challenge. As a sales rep, your CRM system should work for you and not against you.

Which is why we’ve redesigned our CRM with a focus on simplicity and ease of use. Our main aim is to create a CRM that helps sales reps minimize the time that they spend within the CRM system. So that they can maximize the time they spend on actual selling.

Of course, we’re constantly evolving the CRM interface towards achieving this aim.  And it really helps when we get feedback from our customers, telling us whether we’re on the right track.…


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Hiring freeze? Consider the part-time solution

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This is a guest post by Craig Keolanui of SmBizSuccessTeam. To read more from Craig, visit his blog.

Today’s slowly moving economy has made many small business owners have second thoughts about hiring any new help. Many businesses are starting to experience more growth, which inadvertently puts extra stress on an already thin staff. Following over two years of adjustments, staffing levels are at all time lows and many businesses are now finally starting to look for some relief.

Part-time help makes sense. If your company has experienced slow growth, you might remain fearful about the effect hiring will have on your bottom line. Adding part-time help can alleviate some of that stress by helping out where needed without adding the extra cost of a full-timer to your payroll.

  • Part-time help allows you to plug holes in the schedule and gives added flexibility.

    • …


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