Like any passionate marketer, you rely on Google AdWords for online marketing campaigns and a CRM to track your website’s leads. But at the end of the day, it can be hard to know if your campaigns are really worth the time and money. Sure, your AdWords campaigns may be increasing your website traffic, but how many of those clicks convert to potential customers? And when you win and record an offline deal in your CRM, do you know if that deal was initiated by one of your online ad campaigns?
Put an end to this guessing game and get the answers you need with Zoho CRM for Google AdWords: you can now measure how each online click contributes to offline sales.
Ready to bridge the gap between your online ad campaigns and lead generation process? Here are five ways to use Zoho CRM for Google AdWords:
From Click to Leads – Understand Your AdWords Costs
You can now ask John Wanamaker to eat his words: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” With Zoho CRM for Google AdWords, you can follow the complete sales cycle from “click to lead” and finally measure the ROI on your AdWords spending. Find out exactly which campaigns and keywords are generating the most revenue for you, so you can spend more on keywords that generate the most business and stop using keywords that simply don’t work.
This is a guest post by Sam Aparicio, CEO of Ringio.
Today we are announcing a new integration with Zoho that brings Ringio’s Click To Call, Power Dialer and cloud phone system capabilities right into Zoho CRM. You can learn all about it here.
We’re excited because we’ve seen first-hand how useful it can be for a sales team to have an integrated technology platform. If Zoho CRM is your sales team’s cornerstone and you do inside sales, you’re going to want to add Ringio to the mix.
Our mission is to help sales teams amplify their sales conversions. We do it by providing sales reps with tools that help them communicate more frequently with prospects, and by eliminating the drudgery of manually entering call information. When you empower your reps, they are free to sell more.
Ringio is becoming the telephony app of choice for many fast growing companies that are looking to quickly identify the winning sales recipe, and to disseminate what high performing reps do across their sales team. Ringio plays a critical role in helping sales managers find sales process acceleration, by making it easy to find call recordings in Zoho CRM, and by putting at their fingertips call productivity metrics.
So what does it do?
Since the early part of the decade, we have witnessed a drastic shift in the way businesses function. Products and services that were once sold for a one-time flat fee are now being sold on a subscription basis with a recurring fee. Increasingly, businesses in all sorts of industries are transforming themselves to fit the subscription model.
While the subscription model certainly proves to be an efficient model for businesses because of its lower customer acquisition costs and predictable revenue streams, running multiple subscriptions, managing payment failures, handling changes in billing can still be a challenge. Businesses now need to look at a new set of metrics – monthly recurring revenue (MRR), average revenue per user (ARPU), activation rate, cancellation rate, and churn rate – to measure growth and to plan the future. Read more
From charting out flight plans to building a whole new website, everything is now available at your fingertips. Businesses, small or big, are going mobile-first to keep their employees productive and customers happy.
With increasing number of customers opting to go mobile, Zoho has been developing a number of native mobile apps to help the customers work seamlessly without being chained to the office desk .
The mobile version of Zoho Docs was launched to help users manage their files and folders on the go. Today, I am excited to announce the Zoho Docs for Android, geared towards making your mobile experience more enjoyable. With the option to edit documents on the go, Zoho Docs Version 2.5 for Android, is designed to take document management to the next level.
Sharing Becomes Easier:
Now you can share documents to and from any installed application in your phone instantly. With just a few clicks you can select the file you want to share and choose from the list of installed apps in your phone and share right away. Read more
Looking for ways to move your business to a professional email service? (Did we mention Zoho Mail is free for up to 25 users?) Join us at our webinar and we’ll help you get started!
What will you learn?
- How to get your own domain or use one you already have
- Adding email aliases
- Enabling two factor authentication & app specific passwords
- Configuring POP/IMAP & Active Sync on your devices
- Setting up email forwarding/ time zones/ language
- Working with the native Zoho Mail Android/ iOS apps
- And more….
If you can’t make it at this time, don’t worry. This will be recorded and shared with you to review at your own leisure.
See you there!
Update: Thanks to the overwhelming response we’ve received for the webinar, we have added a new time slot at 9am PST. To register for the 9am slot, click here.
Last week we announced our biggest release ever, which included Zoho CRM Plus, Zoho Sales IQ and Zoho Social. This week, we’ve some more new and interesting features that will help you make your company into a customer-focused organization.Close the loop between Ad Dollars and Offline Conversions
The famous lines by John Wanamaker “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” is now passé. Zoho CRM for Google AdWords bridges the gap between the online ad campaigns and lead generation process. It pulls the impressions, clicks, cost, etc., data into CRM, and exports the offline conversion data from CRM to AdWords. So you can now measure a customer’s journey from the ad click to the conversion. This complete cycle – from click to deal – also provides you with the ROI of each ad campaign, giving you a clear picture of the campaigns that are profitable and the ones which are not.
Why is calculating the right sales tax crucial? First, you may be subject to penalties for collecting and reporting incorrect sales tax. Secondly, inaccurate financials makes your business susceptible to audit. You learn a few tax rates and believe you are doing the calculation properly. Just when you think you’ve got the hang of it, state and local government agencies change rates, AGAIN! Talk about frustration.
There are more than 10,000 taxing jurisdictions in the U.S. It is literally impossible to remember all the respective tax rates, not to mention keeping up with the constant rate changes. Shouldn’t there be a simple way to precisely determine the tax rate for any region in seconds? Well, Avalara AvaTax is a tool that does just that. Read more