Check out some of these statistics about Facebook.
If Facebook were a country, it would be the world’s third largest.
An average user has 130 friends.
67% of B2C and 41% of B2B companies that use Facebook for marketing have acquired a customer through this channel.
This makes me wonder: How would it be if a sales rep could use the power of people on Facebook? Imagine how much you’d benefit if your CRM account is integrated with Facebook?
Zoho CRM now offers an integration with Facebook, thus bringing your customers’ Facebook profiles inside your CRM account itself.
So, how does this help to build better customer relationships? Here are a few ways:
Instant information about your prospect:
You have a lead with you. All you have is the email id. How do you know more about this person before shooting that email? With the ability to associate Facebook profiles, you get most details – like their professional history, designation, schooling, location, etc inside the contact detail page.
In 2008, I wrote a post Why We Compete with Google, in response to the persistent question at that time “How can you guys survive Google in the online office space?”
My basic argument was that business software, due to its extensive sales and support requirements, simply does not have the productivity or profitability of consumer internet businesses, and could never produce the margins that Google enjoys in search or what Facebook enjoys in social networking today or for that matter how today’s margins at over-the-hill Yahoo and getting-there eBay compare to the still-hot Salesforce. I concluded that post (keep in mind it was written in 2008) with:
When push comes to shove – and there is a lot of very messy push and shove in the business software market - Google’s resources are going to flow into figuring out how to monetize the humongous traffic of YouTube or compete in online auctions, rather than figure out a way to squeeze a bit more margin compared to Oracle or Adobe or Salesforce.
Adam Stone, CEO of D-Tools, is a self-admitted automation super geek. “Anything you have to do more than twice has to be automated,” said Stone. “I would rather have [my employees] honestly going skiing than do any automated repetitive task.”
At D-Tools, Stone’s entire sales process is automated. I want my sales people to focus on customers. I don’t want them to worry about who to call next or what their pipeline is. That should all be automatic. And that’s the situation D-Tools has now.
“We always know what to sell to who and when,” said Stone.
“When people tell me they don’t use CRM or don’t understand CRM. I almost can’t go on with the conversation anymore because you’re not even at that same level where you think there’s value in that,” Stone said. “The amount of money we spend on Zoho CRM versus what we get out of it is 100 times investment return.”
As for Stone’s advice on what to automate first, he said, “The first thing you should automate is sales and the second thing you should automate is sales.”
“The most important thing is get your sales in order,” said Stone.…
Today we are here to let you know the availability of yet another job board integration – Glassdoor.com.
Glassdoor is the largest online career community, offering an inside look at companies and access to millions of job listings. Glassdoor helps employees, job seekers, employers and recruiters find and share salary, ratings, reviews & interview information for more than 150,000 companies.
Our accounting software continues to entice the customers by simplifying and streamlining their accounting processes. One of our happy customers, Jerome Schultz, General Manager of Mobafone GmbH found Zoho Books to be perfect for his business needs. His company engages in mobile application development and mobile service consultation. Being in the industry for more than a decade, the company aims to create unique customer experiences in the mobile internet space by developing the most innovative mobile apps.
Jerome is based in Germany but he frequently visits Mobafone’s offices in Thailand and Indonesia. Jerome would be away from Germany for almost half a year which means he has to record mutiple transactions while he is on the move. As Mobafone’s operations spans three countries, accounts have to be up-to-date which would also involve multi-currency transactions.…
Managing feedback can get tricky. In an effort to simplify it, we introduce Zoho Commentbox.
Zoho Commentbox is a whole new way for you to create a feedback management portal and manage all your customer feedback instances, at one place. It gives your customers an opportunity to share their knowledge and ideas, and also lets other users search for a solution even without knocking your doors for help. Also, Commentbox helps you find the pulse of your customers and thus spend your time efficiently in improving your product.
Here is a sneak peek of what Zoho Commentbox is about.
Whenever someone talks about your product on twitter, the conversation is automatically pulled into Commentbox. When a specialist replies to it on Commentbox, a notification tweet is triggered to the conversation-starter, from a preferred twitter ID, without you having to even login to twitter separately.…
Today, Zoho Recruit is happy to announce its next level of integration with Indeed.com. The integration will allow users to sponsor their jobs on Indeed from within Zoho Recruit. This increases exposure of your jobs and helps you to reach more candidates quickly.
How does it work?
Your jobs are highlighted on Indeed above the job search results
Sponsored jobs appear on the Indeed and across their extensive publishing network
Provides highly targeted candidates based on job seeker’s search queries
You only pay when job seekers click on your Sponsored Jobs to find out more
Low cost per click, per candidate and per hire
With over 60 million unique visitors and 1 billion job searched per month, Indeed.com is the most comprehensive search engine for jobs. A recent study found that Indeed is the leading source of hire for more than 700 employers.…