As with every other productivity tool, what really matters with email is how you use it. If email is draining your work productivity, it’s probably because you’re doing one or more of these:
-
you make it the aim of your workday to achieve Zero-Inbox status.
Let’s face it: the more email you send, the more you’ll receive. Set aside some time daily to respond to selective emails that are urgent and important. Mark the rest for
later follow up. -
you believe email is real-time.
It isn’t. And doesn’t need to be instantly responded to. If you need
(and only if you need!)
to initiate a real-time conversation, use IM, or make a phone call. Or even better, make it a face-to-face conversation, if that’s possible. -
you believe in the ‘a folder for every email and every email into a folder’ rule.
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Dennis Freeman leans on Zoho CRM to help him quickly match his nationwide network of vendors, a.k.a. “Homework Coaches,” with prospective clients. The faster and more accurately he can make a match, the better his chances of landing a sale.
I spoke with Keng Swee recently, a Zoho Books user and founder of VMom Pte Ltd., a print media company based in Singapore. His company serves clients ranging from banks to integrated resorts. Keng manages a small yet passionate team of seven. Zoho Books helps him to stay up-to-date on his bookkeeping tasks. And he cleverly makes use of Zoho Books’s unique 
