3 Reasons to NOT do Social Media Marketing for your Business

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That’s right. You didn’t read the title wrong. Don’t get started with social media marketing for your business.

Or if you’ve already started, stop and rethink.

We’re not saying social media marketing isn’t necessary!

In fact, it’s super important. Just as important as owning a website and an email address for your business. However, what’s even more important is that you bring your business to social media for the right reasons.

Your reasons for choosing social media marketing will define your goals as well as your strategy for meeting those goals. If you start with social media marketing because of the wrong reasons, you’re likely to spend time and effort chasing the wrong goals.

Don’t do it.

Here are 3 really wrong reasons for choosing social media marketing for your business:

Wrong Reason 1: Because it’s cheap

Let’s face it – there’s no such thing as a free or cheap way to market your product or business. While you don’t necessarily need to pay money to get started with social media marketing, there’s still a cost involved.

No such thing as free social media marketingFor one, you’ll have to be prepared to spend a lot of time listening to your audience, interacting with them and creating unique content to engage them. All of these activities need time and focus. Creating that time and focus would mean cutting down on some of the other stuff you do.

But time isn’t the only cost that you’ll have to incur. Read more

You’re Invited to Our Biggest Event of the Year: Zoholics Sales and Marketing

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In a technology-driven world, connecting face-to-face is something that rarely happens, but it’s still our favorite way to connect with our customers.  This is why we want to invite all of our customers to join us for a three-day event at our headquarters in Pleasanton, CA.

Zoholics Sales & Marketing 2015Zoholics: Sales and Marketing only happens once a year. It’s a reunion where we make product announcements and give you early access to new product features and integrations.

 It’s also important for us to hear from you. These three days give us the opportunity to have one-on-one sessions with you where we can answer your questions and, hear the good, bad and ugly moments you’ve had using our products. This helps us continue to provide fresh and useful improvements to the products you’re using.

Please consider this your formal invite to join us at May 19th-21st, 2015.

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Turn ‘Oh No’ to ‘I Got This': How to Fix Errors Made on Filed Taxes

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Congratulations! You’ve finally made it to the finish line. Winning the race against tax deadline is no ordinary task. All those hours spent completing your 1040s, 1099s, and W-2s must now seem like the distant past.

But wait! You realize you’ve made a mistake. Maybe you have entered the number of dependents incorrectly, or you’ve missed out on one of your tax deductions or perhaps one of your 1099s came in late. Darn it! Now, what?

Stay calm and read on because we’ve put together an infographic with the complete rundown on how to amend your tax returns.

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Conquering the Zoho Mail Control Panel – Join the Webinar

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ConqueringtheControlPanelV2

Are you responsible for your organization’s Zoho Mail management? Do you know your way around Zoho Mail’s Control Panel?

The control panel is often the most important tool in email hosting, and we want to help you get the best out of it. That’s why the Zoho Mail team is hosting a webinar about the control panel on Wednesday, April 29, 2015, at 10am PDT.

Register here: https://attendee.gotowebinar.com/register/6729085194221571841

Come join our webinar and learn how to take care of business email, explore customization options, and leverage automation features to make your email hosting experience a smooth one.

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Introducing Inbox Insight: A Search Engine For Your Inbox

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inboxinsight

If you’re like me, you read perhaps a hundred emails a day. A few are very important. Some need follow up.  Some become references to important information. Some are reminders. Most are worthless. By the end of the day, you lose track getting to what you need. By the end of the week, you just give up.

Your inbox is now a never ending repository of information with more stuff flowing in than out. Hundreds, or even thousands, of messages are routine. The emails that truly matter get buried, and important tasks slip through the cracks.

That’s the problem we solve. 

Meet Inbox Insight — a search-based email app that’s the first of it’s kind. Inbox Insight simply gets you just what you need.  Read more

Improve Your Outbound Sales: 7 Tips From a Prospect

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Want to improve your outbound sales game? I offer you the following 7 simple – but difficult!- ways to get better instantly. Simple but difficult? That’s no contradiction. The following 7 tips are easy to follow. They are very very simple concepts. You could apply all of them in one day. Today. Right now.

Yet, they will seem difficult. Why? Because they run contrary to what most people do every day. As a SaaS marketing executive, I get four to five sales pitches a day and I know what turns me off and what piques my interest. While not everyone is like me, I am also sure I’m not the only one.

Do your homework

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Sales Gamification: 5 Toxic Sales Leaderboard Habits and the Middle 60%

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This is a guest blog by Gal Rimon, the founder and CEO of GamEffective, a next-generation enterprise gamification company focusing on skillful change in organizations.

Many sales advice columns contain one recurring recommendation: a leaderboard. They suggest charting all sales people on a leaderboard and waiting a little for the leaderboard to sink in. They promise that as a result, sales numbers will hit the roof. Is this true?

Top 5 Toxic Sales Leaderboard Habits

Sales people are a competitive bunch, and a good sales contest can certainly motivate them. However, leaderboards are often misused – in sales situations and otherwise – with potentially nasty outcomes. Here are five toxic sales leaderboard habits:

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