What Makes a Poor Candidate Experience? How You Might Be Losing Top Talent and Potential Customers

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Before we can reach our terminus of enlightenment for the “ultimate candidate experience,” our pilgrimage requires a pit-stop in the land of the bad, the depraved and the nefarious. Here we will leap into the turbulent waters of long and complicated job applications, and pore over characteristics of candidate experiences so awful that people spread the word like tent-revival evangelists.

Don’t worry, we won’t stay here long. No, our final destination is far from this land.

Our purpose here is simple. In order to overhaul the way candidates interact with your company, you must first understand what a great candidate experience is NOT. This means examining the recruiting process through an applicant’s eyes and thinking about his or her experience above everything else. 

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5 easy ways intelligent triggers can increase your sales conversions by automating website visitor engagement.

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Measuring and understanding how engaged your website visitors are is key to increasing sales conversions. I’m sure you audit visitor engagement through a monthly website analytics report. But that still gives you only data from the past, not actionable insights in real-time.

5 easy ways intelligent triggers can increase your sales conversions by automating website visitor engagement.

“Action is the real measure of intelligence” – Napoleon Hill.

What if you could take all intelligence from your visitor information and act on it in real-time? That would be quite impressive indeed. Let me take you through a bunch of examples to help you understand the potential of Zoho SalesIQ’s intelligent trigger rules and how they can deliver a personalized engagement experiences.

1) Automated greetings 

Automated greetings are a fun and easy way for you to get started with intelligent triggers. You can greet website visitors based on their geo-location. For example, a welcome message can be configured in French to greet visitors from France and another triggered in English to greet visitors from the United States & United Kingdom.

5 easy ways intelligent triggers can increase your sales conversions by automating website visitor engagement.

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When Uncle Sam Pays You Back: Tax Refund Statistics for 2015

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For some of you, your tax season headache is over for 2014. For those who have received a refund or are expecting one, Uncle Sam is rewarding you for your hard work and dedication.

Did you think about what you are going to do with your refund? Are you planning to splurge and take a fancy vacation or simply play it safe by saving and investing?

We’ve put together an infographic of the tax refund statistics of 2015. This infographic covers the total number of refunds issued this year, what Americans plan to do with their refunds and suggests some of the best and worst ways to spend your refund.

Take a look and let us know how you plan to spend your refund. We’d love to hear from you! Read more

This food-delivery startup guy just got serious about social media marketing (​and why you should too!)

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After we released Zoho Social last month, I’ve been talking to a lot of customers, replying to love and hate emails, helping them set up their accounts and what not. It’s fun helping small businesses get better at social media marketing!

Why you should get serious about social media marketing

Last weekend, I was looking forward to meeting someone at my favorite cafe. No, this wasn’t about work. It was about food! A young entrepreneur who started a food-delivery business right after he graduated got in touch with me over Twitter. He said he was meeting some foodies in the city over the last couple of weeks and wanted to meet me to talk about my favorite food joints in the city. Well, that tells you a thing or two about me. 😉

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Just In: Change Presenter in Zoho Meeting!

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Your presentations don’t happen in a vacuum. Whether it’s an online meeting, a customer demo or sales presentation, you may need to switch presenters. Good news! The Zoho Meeting Team has revamped the Change Presenter feature to make it easier for you and your audience.

‘Share My Screen’ option for Participants

Previously, only the Presenter of the meeting can change the presenter role to a Participant. To make this easier, we have introduced a ‘Share My Screen’ option to let an attendee request to share his or her screen when desired. A light-weight application will be downloaded, and the Participant can share the screen once the Presenter approves the request. Further, to make it smoother, we have also introduced an easy launching set up in Google Chrome browser on Windows OS.

Change Presenter in Online Meeting

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Perils of Filing Your Taxes Online and How to Avoid Them

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Tax season is here! As if gathering all the documents and filling out tax forms isn’t enough to give you a headache, you’ll also need to watch out for those pesky cyber criminals while filing your taxes online.

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The IRS reported that there was a steady increase in the total number of tax returns that were e-filed over the past few years. Last year, more than 117 million tax returns were e-filed. As the trend of filing taxes online continues to increase among taxpayers, cyber criminals look for lucrative and sophisticated ways to trap them and make more money.

The good news is that, even though there are some risks associated with filing your taxes online, there are ways to minimize them. Read on to learn more about some of the dangers and tips to reduce them.
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On A Spree: Exciting New Features Added To Zoho Sites, Again!

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Exciting it is, as we again have the good news to share with our users. After a few months of hard work, last week we released five new features in Zoho Sites. And going forward we have added more than five this week too. Let’s take a look at these newbies.

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Move or Copy Design Elements

Copying and moving web page elements or page design is the most common practice while we create web pages. So with this new update, we have made it so simple, in fact just a click away for you to move or copy page design/elements across pages. For instance, you can copy a table layout from a source page to any other page with this move/copy button.

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