Customer Spotlight: Business Thrives Thanks to the “Perfect Pair of Jeans”

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Hillbay

For nearly twenty-two years, Alexander Loffeld was a successful businessman working initially as a sales agent for shoe company Lisa Tucci, before joining another designer shoe company as a top sales manager.  On the outside, things seemed to be going well.

Loffeld however was fed up.  Corporate bureaucracy and the grind of long hours and constant deadlines were finally wearing him down.  In 2009, Loffeld decided “enough is enough.”

“I basically had a breakdown, and in one week I sold nearly all of my possessions.  For the next two years, I basically lived a very relaxing life and let the previous twenty-two years of work stress evaporate from my body.”

After two years however, Loffeld was ready to return to the game.  This time however, he was going to start his own business, Hillbay Consultancy Ltd.  All he needed was a few tools to help him get started…

The Business

Hillbay is a consultancy for the shoe industry.  In addition to selling shoes under their own label, Hillbay provides design, production, and distribution for a variety of companies across Europe.

Hillbay Consultancy has an extensive network of shoe manufacturers operating around Italy and works with a variety of customers at various levels of shoe production.

The Challenge: A Company Rapidly Gaining Contacts Seeking a Simple CRM Solution

alex loffeld

Loffeld knew immediately after starting Hillbay Consulting that he needed a CRM solution.

He was rapidly making new contacts and had an existing large database of leads for which he needed a customizable and easy-to-use CRM solution.  As a startup company, Loffeld was also very price sensitive and could not afford to try out an expensive CRM solution only to find it unsuitable for his needs.

Loffeld’s primary challenge then was quickly finding a long term CRM solution that matched his rigid criteria.

Competitive Analysis of CRM Solutions

Loffeld had several years of experience with CRM prior to starting Hillbay Consultancy, and was thus very particular about two “must have” features:

Easy to Use – Because of the high volume of clients and Loffeld’s need to keep everything neatly organized, he did not want to waste time navigating through a complicated CRM solution.  Ease of use was essential.

Low Cost – As a startup, Loffeld was concerned with keeping costs low when selecting business software to integrate into his company.

Prior to using Zoho CRM, Loffeld had extensive experience with Exact Synergy’s CRM solution however he was less than satisfied.

Exact was quite difficult to use.  It needed a lot of hardware, was very difficult to learn, and was not very precise!  I needed something EASY!”

Discovering and Implementing Zoho CRM

Prior to Loffeld discovering Zoho CRM, he was already a user of Zoho Mail, so he was familiar with the company.  During his research into CRM solutions, he stumbled upon an article entitled “5 CRM Companies for You”

“I found an interesting article in a Dutch magazine which listed five different CRM solutions.  They touted Zoho VERY highly, and I somehow subconsciously was saving the ‘best for last.’  I tried every one of them with varying levels of satisfaction for the next two months until I finally realized I haven’t yet tried Zoho CRM itself!”

Having already tried out a number of CRM solutions, Loffeld was growing weary that he would find his ideal solution but was pleasantly surprised when he registered for Zoho CRM.

“I registered for Zoho CRM and after just a few hours, I knew this was it!”

But Loffeld didn’t stop with Zoho CRM.  As he began to grow comfortable with the interface and customizing it for Hillbay Consultancy’s needs, he began to discover other Zoho tools and solutions that integrate tightly with CRM.

“Once I imported all my clients, I began to brainstorm some different ways I could interact with them.  Then I discovered Zoho Campaigns, and integrated that with CRM to send mail out to my clients.”

As Loffeld dug deeper, he began finding value in a number of Zoho products.

“At the moment, I think I use everything of Zoho!  I use Zoho CRM, Campaigns, Sites, Invoice, Projects, and Mail.  Using these products together has made things even easier for me!  I also have begun integrating the mobile option which adds to the convenience.”

Life After Implementation

As soon as Loffeld decided that Zoho CRM was the solution for Hillbay Consultancy, he really “sunk his teeth in” and began taking advantage of Zoho CRM’s customizable features.

“I began optimizing Zoho CRM for myself by adding several custom fields, and grouping clients into separate groups.  To be honest, now I use every feature in CRM in addition to the new features that are added because everything is just so simple to learn.”

Hillbay Consulting is now thriving and has even started its own shoe label in addition to the existing consulting services.  With Zoho tightly integrated into the company, Hillbay has been steadily outgrowing and outperforming its competitors.

What You Like to Say to Other Customers about CRM Solutions?

“If I were to write my own perfect CRM software right now, it would be nearly identical to Zoho.  The BEST thing is that it’s so easy to use!  Zoho CRM is like a good pair of jeans that fits great when you try it on, and one year later is even more comfortable.  I now essentially have Zoho integrated in all aspects of Hillbay Consultancy and we are thriving.”

To learn more about Hillbay Consultancy, CLICK HERE

Customer Spotlight: Largest Sensor Company in the U.S. Implements Z-CRM

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Banner_logo                  emailer1

Over the last few years, Banner Engineering has been growing at a rapid rate.  With over 3000 employees, 7 corporate offices, and 147 products, Banner began realizing the challenge of tracking sales quotes from several sales representatives over a wide array of products.  Their system of tracking via MS Excel was actually causing more confusion and extra work.

Six months ago, Banner decided it was time to find a solution to these tracking difficulties and contacted Rivet Solutions, an IT and business solutions consultancy.  Rivet was tasked with finding a CRM solution that matched Banner Engineering’s extensive needs and implementing this solution as quickly and painlessly as possible.

The Business

Banner is the global leader in process and industrial automation, helping customers increase efficiency, reduce costs, ensure quality, monitor and control processes, and safeguard employees.

Banner focuses on delivering industry-leading photo eyes, sensors, vision sensors, wireless sensors, machine safety, e-stop devices, vision lighting, and a wide assortment of indicator lights, tower lights, stack lights, and pick to lights.

The Challenge: Finding a CRM that can Handle Extensive Information yet be Implemented in Under a Month

ameya

Ameya Nisal of Rivet solutions lead the effort of finding Banner Engineering a suitable CRM solution.  The first thing he noticed were the extensive requirements.

“Banner had over nine pages of quotation parameters that we needed to meet which was a real challenge.  Additionally, they didn’t have the flexibility to be offline or in limbo for very long and they needed full implementation, automation, and training completed within a month.”

Competitive Analysis of CRM Solutions

As Rivet analyzed Banner’s extensive requirements, it became clear that Zoho CRM was the optimal solution.

“We considered SalesForce and Sugar CRM but quite honestly, I hesitate to recommend them because of the complexity of usage. “

This was especially important considering the timeframe that Rivet had to implement a company-wide CRM solution.

“We emphasized Zoho CRM because of the simplicity of usage.  It is considerably easier to use than any other full-featured CRM solution and considering the timeframe with which they wanted full-implementation, Zoho made the most sense. “

Rivet likes to go the extra level however to ensure that the customer is agreeable to their proposed solution.

“Zoho is always a very agreeable to customers because there is a lot of press out there, specifically GetApp.com, which recommends Zoho as the best all-around CRM solution.  I want the customer to feel 100% comfortable and once I show them these recommendations, they are entirely on-board. Additionally, CRM solutions like SalesForce and Sugar are exorbitantly more expensive and customers pay for features which they never use.  With Zoho CRM, you only pay for the features you use which Banner liked much more.”

Implementing Zoho CRM

Rivet solutions actively worked with Banner engineering and had them independently using Zoho CRM after only 25 days.

Life After Implementing Zoho CRM

“I’m happy to say that Banner has been successfully using Zoho CRM for over 5 months now.  The marketing/sales team incorporates all of their leads within Zoho CRM and Banner has been able to satisfy all of its requirements and needs with Zoho.”

“95% of Zoho CRM users are happy and comfortable using Zoho already.”

What You Like to Say to Other Customers about CRM Solutions?

“This initially seemed a great challenge for Rivet solutions to implement a complete CRM for the largest sensor company from the U.S.  However, I think the ease with which we were able to implement this and the timeframe with which Banner Engineering was able to be completely and comfortably integrated with Z-CRM is a great testament to Zoho. “

To learn more about Rivet Solutions,CLICK HERE

To learn more about Banner Engineering, CLICK HERE

Customer Spotlight: Migrating from Salesforce to Z-CRM Saves Young Company Huge Money

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ICT_landing

“It all started with Jim Cramer.”

For those of you unfamiliar with Jim Cramer, he is a popular American television personality, former hedge fund manager, and host of CNBC’s Mad Money.

As Indigenous Corporate Training Inc. (ICT) founder and CEO Bob Joseph tells the story, “Years ago, I was watching Mad Money and he was pushing Sales Force’s CRM solution.  I knew we were at the point in our company growth where we needed a good CRM solution and one that could accommodate our growth.  So, from Cramer’s recommendation we began our customer relationship management with Sales Force.”

Soon however, Joseph realized that Cramer’s recommendation was not suitable for ICT…

The Business

Bob Joseph - Founder and CEO

Bob Joseph – Founder and CEO

ICT is a global training company committed to working collaboratively with regional, national, and international clients to provide a broad range of performance improvement training services geared specifically at helping individuals and organizations to work effectively with Indigenous Peoples.

Based out of Vancouver, BC, and started in 2002, ICT goes to great lengths to help the Canadian government work with indigenous peoples to improve all aspects of operation.

The Challenge: Switching from Salesforce to a More Affordable, Simpler CRM Solution

Per Cramer’s recommendation, Joseph decided to incorporate Salesforce into ICT as their CRM solution.  However, five months into implementation, he found that Salesforce was creating a huge cost and time burden for the amount of use and functionality they were receiving.

“At that point, we were like a ‘Mom and Pop’ shop, and the cost of Salesforce was exorbitant for us and the complexity was causing us to waste too much time.”

Joseph knew he had two options:  either stick with Salesforce, go through the pains of learning how to use it, and simply eat the cost hoping that in the end the monetary and time investment would be worth it, or try a lower cost, easier to learn CRM solution without sacrificing any of the functionality.

Joseph decided it was time for ICT to make a change.

Competitive Analysis of CRM Solutions

ICT looked at several CRM solutions before finally selecting Zoho CRM.

“We looked at several CRM solutions including Sales Force and Trigger. When we found Zoho, we noticed the reviews were stellar, it had all of the functionality we needed and more, and it was free to sign up!”

Joseph had some definite “must haves” when searching for a CRM replacement.

“I knew that Salesforce was costing me way too much money, but I also knew I needed a full-featured CRM that could easily and quickly track customers through the entire sales process including ongoing customer support.”

Soon after signing up for Zoho CRM, Joseph realized that he had found a solution for ICT.

“Zoho had all of the functionality of Sales Force at a fraction of the cost. We signed on for free, started working with it, and realized that this is the solution for us.”

Implementing Zoho CRM

Prior to implementing CRM, ICT had several databases, calendars, and other data that was not shared.

“Data sharing was a huge problem for us!  My business partner and I would make phone calls, then later in the day would get together for coffee and realize we’d called some of the same people. When we started with Salesforce, this problem disappeared but now we were spending several extra hours having to navigate through complicated windows.  We eliminated one problem, but started another!”

However, when Joseph switched ICT over to Zoho CRM, both problems were alleviated.

Joseph found learning Zoho CRM very simple and intuitive and was able to have his entire database migrated over within a day.  After just a few days, Joseph felt incredibly comfortable navigating through Zoho CRM and using the majority of its features.

“It was just so intuitive and easy.  Now we were saving a ton of time while working together collaboratively, and the results showed immediately!  We were able to connect with noticeably more customers while delivering an improved service experience.”

“We actually use Zoho Projects to manage projects and connect that to CRM to have one cohesive dashboard.  It’s very easy for us now to navigate between customers and projects.

Life After Implementing Zoho CRM

As ICT became comfortable with Zoho CRM, they discovered some features that they hadn’t previously been familiar with but ended up being “real timesavers.”

“Zoho CRM really helped us with its data deduplication feature which in Salesforce costs several hundred dollars but Zoho provides for free.  Google app integration has also been huge.  We integrate Zoho Campaigns, CRM, and incorporate it with some of our Google apps to make one cohesive solution.”

Joseph has also found a lot of value in the Zoho CRM social media integration.

“We definitely use the Facebook, Linkedin, and Twitter integration a lot and it has proven to be a valuable tool for us.”

What You Like to Say to Other Customers about CRM Solutions?

“I would say get Zoho right away!  It integrates so easily with everything, makes life so much easier, and is easy to learn.  It has all the tools that every other CRM solution has, but at a fraction of the price and is so much easier to learn.”

To learn more about Indigenous Corporate Training Inc, click here.

Customer Spotlight: Using Automated Workflows in Z-CRM to Save HOURS Everyday

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brightwise

When BrightWise Marketing first opened its doors over 12 years ago, CEO Jeff Gordon knew that CRM was of utmost importance in creating a positive customer experience and helping the new company grow.  Gordon selected a popular CRM solution at the time and “made due” for several years before realizing that the current approach wasn’t working.  “We had been talking about getting a real CRM solution for 6 or 7 months because our current CRM tool was simply not cutting it.”

Having used the same CRM tool for several years, Gordon was looking for a CRM solution that he could easily import data into, quickly learn to use, and automate many of his daily tasks.

The Business

Jeff Gordon - Found and CEO

BrightWise was started in 1992 by CEO Jeff Gordon to provide marketing consulting services to small and medium sized businesses.  Gordon refers to his marketing strategy as “action marketing.”

BrightWise’s strategy is to provide innovative strategies that generate response, change behavior, and build brand equity.  They focus on marketing programs that blend promotion, advertising, direct response, visual communications, branded products, and alternative media.

The Challenge: Finding a Cloud-based CRM solution with automated workflows

Gordon had been using GoldMine as his CRM solution for over eight years when he began to realize that it was becoming more of a cost and time incurrence than the benefit it was providing.

“We had been using Goldmine for many years and it was finally reaching the end of its useful life for us. We started having CRM problems and I was spending entirely too much money and time fixing problems!”

For Gordon, he found CRM advice from an unlikely source:

“My financial advisor actually recommended Zoho.  I signed up for free to and immediately knew whether or not this was the CRM solution for BrightWise.”

Competitive Analysis of CRM Solutions

Although Gordon used GoldMine as his CRM solution for several years, there were several specific issues he was having.

“Goldmine was much too complicated for our needs and it was becoming an ongoing cost sinker. I couldn’t actually implement things that I wanted to with Goldmine, specifically automating workflow.”

Gordon had three main selection criteria for a new CRM Solution:

Workflow Automation – Gordon places high value on time savings to automating workflow was of high importance.  “I really wanted to be able to take sales processes, break them down, and then automatically generate emails, setup tasks, and other things like that.”

Simple Interface – Gordon found Goldmine’s increasing complexity frustrating and time consuming and wanted a simple, easy-to-navigate solution

Cloud Based – Gordon wanted to increase his virtual capabilities including using virtual employees which made this an essential feature.  “The initial allure of Zoho CRM is that it was cloud based which would allow us to be more virtualized.”

Implementing Zoho CRM

After about a month of using CRM, Gordon and the rest of BrightWise felt very comfortable with Zoho CRM and were already saving time by automating workflow.

“Zoho CRM was just so smooth and swift and made workflow automation so easy”

Once familiar with Zoho CRM, Gordon soon discovered Zoho Projects and decided to integrate that as well to create one interconnected solution for customer project management.

“We actually use Zoho Projects to manage projects and connect that to CRM to have one cohesive dashboard.  It’s very easy for us now to navigate between customers and projects.

Life After Implementing Zoho CRM

“The speed with which we work and the ability to get our hands on information is so much quicker and simpler.  I can’t over emphasize how much time we save using Zoho.  I have been able to save at least two to three hours per day since switching to Zoho.

Gordon has seen huge improvements to his business in customer acquisition as well.

“Managing potential customers has been the biggest boon to my work in dealing with clients and helping me to organize and manage multiple priorities.  We’re now integrating QuickBooks with Zoho so we now have a 360 degree view of client activity from one dashboard which is something I’ve wanted for years and with Zoho became a reality.  But the improvement in dealing with potential customers has been where I’ve gained the most value since switching to Zoho.”

What You Like to Say to Other Customers about CRM Solutions?

“Zoho is always upgrading, adding new features, and make new things available which I really like.  It’s so quick and everything just goes where it’s supposed to go.  Everything is just so easy.  Zoho is just so smooth, reliable and doesn’t crash EVER!”

“The bottom line is that every business person is looking for the same thing:  a sustainable, systematic process for growth that doesn’t’ depend on them being there and is a money making machine that can live in perpetuity.  Zoho CRM does exactly this.”

To learn more about BrightWise, click here.

Customer Spotlight: Zoho CRM Transforms the Way a Business Tracks Customers AND Equipment

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ProSound

In 1999, Chester Hull saw a major opportunity in the consulting industry.  As an ordinary consumer, Hull began to take notice of how frequently he was put on hold when calling companies for support, inquiries, or product information, and how often the experience was relatively unpleasant.

“How long will I be on hold for?  Why is the ‘hold music’ so awful? When will I reach a real person to talk to?!”

Hull seized the opportunity to address this common customer pain and started his company Prosound to alleviate this pain.  His goal was to work with companies around the globe to offer an amazing customer phone experience.

For the first seven years of business, Prosound tracked its customers with spreadsheets and various database programs.  As the customer base grew, so did the data that needed tracking.  Additionally, the aspect of mobile integration offered a valuable opportunity for Prosound which was impossible with the current customer tracking approach.  Hull decided that if Prosound wanted to take business to the next level, he needed flexible CRM solution with mobile integration.

The Business

Chester Hull - Founder and CEO

Chester Hull – Founder and CEO

Pro Sound is a consulting company providing turn-key systems for transforming customer caller experience.  Prosound’s services include writing automated phone messages, recording them, and ensuring the installation works according to a company’s system specifications.   As CEO and founder Chester Hull summarizes Prosound’s approach, “Why are your callers reaching out to you, what are they expecting, and how can we make that experience better.”

The Challenge: Migrating to a CRM Solution with a Large Database of Contacts and Implementing Mobile

Prosound faced an intimidating task:  transferring their existing database of thousands of contacts into a cloud-based CRM solution.  Additionally, they would restructure the way they interact with customers to take advantage of mobile integration so that customer information could be accessed and edited in-field.

As such, Prosound needed a CRM solution where they could quickly import contacts and easy begin to use mobile features without incurring substantial cost.

Competitive Analysis of CRM Solutions

Hull initially tried the CRM solutions from Intuit and Salesforce.

“With the Intuit product, it just wasn’t as customizable and flexible as we needed.  And with Salesforce, it was actually just more than we needed and certainly much more cost than we needed.”

Hull’s selection criteria for a CRM solution were the following:

Low Cost Barrier to Entry – With the myriad of CRM solutions available, Hull did not want to end up spending a lot of money on a CRM solution that didn’t fit his needs.  Rather, he wanted something he could start using immediately, before deciding if this is the right solution for Prosound.

Mobile Integration – Prosound performs a large number of field visits and needs to access customer information on the go.

Flexibility – Customer equipment tracking requirements constantly change for Prosound, so they needed a CRM solution which allows them to easily customize and change the tracking fields.

Connectivity – Ability to sync with email management software to allow easy data sharing.

Implementing Zoho CRM

Prosound’s choice to try Zoho CRM was quickly validated with the ease with which they implemented it.

“Migrating over was pretty basic for us.  What was really nice is that we slowly dialed in our customization of CRM and could add additional fields as we went, whenever we wanted.”

Soon after trying the free trial, Hull decided that Zoho CRM was the solution for him.

“It was just so easy and intuitive, and it satisfied every one of my requirements.”

Life After Implementing Zoho CRM

Zoho CRM’s first major impact for Prosound was that it enabled much better tracking.

“Before implementing Zoho CRM, we didn’t have an exact track of the equipment we had at a client’s site, what the status was, and what kind of phone system they had.  This information just slipped through the cracks and this was one of the first customizations we used with Zoho CRM.  Now we can quickly pull up that information as we’re talking to a customer and know exactly what equipment they’re using.”

Additionally, Zoho CRM’s cloud storage allowed easy data access and automatic data backup.

“In the last four years, we’ve transitioned entirely to the cloud so every business function that we do is in the cloud and Zoho CRM was a natural fit for that versus something running locally. We’re now a completely virtualized office so we have people connecting from different parts of the world.  Additionally, Zoho CRM gives us instant backup and data recovery which is great.  Zoho CRM has been a perfect fit.”

Prosound has also been able to take advantage of Zoho’s cross product connectivity.

“We’ve been able to tie CRM and Zoho Creator together and store things like email conversations in the Creator database and link them to specific customers in CRM which is critical.  Connecting these two applications has been incredibly powerful for us.”

Since implementing Zoho CRM and Creator, Prosound has enjoyed steady growth which Hull largely attributes to the time savings and ease with which he and his employees can navigate through customer data.

“Zoho CRM saves us a ton of time and really allows us to have smooth and quick interactions with customers allowing us to fit in more work per day.”

What You Like to Say to Other Customers about CRM Solutions?

“I recommend Zoho CRM as often as I can because the barrier to entry is so low and anyone can jump in, starting using Zoho CRM, and get the advantages right away. It’s free, extremely customizable and flexible, and it’s mobile!”

To learn more about Prosound, click here.

Using CRM to Automatically Manage Basic Sales Tasks

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Since 2008, Johnny Shami, Sales Director at AdLift has been a customer of Zoho. Prior to that time, he lived in an offline world of contact management and CRM. Plus, all his information was split among different applications: Excel, Word, and even paper. He was constantly asking the typical sales questions such as “What’s my pipeline for this month and next month?” and “What do I need to follow up on?”

It was a world of limited access of information for him, and more so for his team. Once he moved online with Zoho that all changed.

Now that applications are integrated and everyone has access via an online CRM system, Shami says he can complete all the sales 101 tasks he couldn’t complete before such as assigning tasks, finding pipeline information for any month, and seeing how each sales person is performing.

Today, everyone has access to Zoho and Shami’s wasted hours hunting down information has been reduced dramatically.

The CRM You Use is the One You Love

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After working with a string of dreadful non-intuitive CRM applications, young entrepreneur Tara Berthier, President of Speakers Boutique, recently discovered Zoho CRM, the first CRM application she actually loves using every single day.

The business

For her six years out of college, Tara Berthier (@tberthier) has worked at a string of speakers agencies, Speakers Spotlight and the National Speakers Bureau. Just a year ago she started TLB Talent and last month she launched Speakers Boutique, a speakers agency with offices in Toronto and Halifax, Ontario Canada.

A troublesome history with CRM applications

Berthier was introduced to CRM applications right out of college. They were a must for any speakers agency that not only have to manage talent, but also customers and prospective customers.

First job out of school was at the National Speakers Bureau where they used a CRM application called Maximizer. It was Berthier’s first ever experience with CRM. She had never been exposed to CRM or even know it was called CRM. Regardless, she found Maximizer to be not user friendly and a little complicated.

Her next job was with Speakers Spotlight, and they used ACT! for which Berthier referred to as “the worst.” She complained that it was slow, complicated, and was loaded with useless features. Her greatest aggravation was how cumbersome it was to complete the simplest tasks. For example, with ACT! there was no way to move a large amount of tasks forward in the calendar, said Berthier. You had to manually move them one by one. She faced this tiresome task every time she came back from vacation and faced a series of assigned tasks whose dates had passed. Her first day back at the office from a vacation was spent manually rescheduling her tasks.

After learning the business from two established companies, it was time for Berthier to break out on her own. She started her own company, TLB Talent, for which she used Google Docs, an application she loved. Being that she was a young entrepreneur with loan debt, she began searching for free CRMs that would work with Google Docs. She stumbled across Insightly and decided to give it a try. Given her past experience with Maximizer and ACT! she didn’t have high expectations for any CRM application.

Unfortunately, Berthier wasn’t disappointed. She found Insightly to be just as frustrating as the previous CRM applications. She felt it was a dinosaur when it came to graphics and it was slow and non-intuitive. But since she was a young entrepreneur with poor cash flow she felt at the time it was worth it to slog through this application and get out of it what she could.

How discovered Zoho

After months of frustration with Insightly, Berthier had enough. She started searching for another Google App friendly CRM application and stumbled across Zoho.

“I decided to try Zoho and it was night and day,” said Berthier. “It’s cleaner. It’s fast. When I’m using it, it just makes sense.”

With all the previous CRM applications she found herself looking things up constantly on Google, calling support, or asking colleagues how to do certain tasks.

“With Zoho it’s almost as though it reads my mind. It’s so user friendly and intuitive,” she said citing the ease of importing all her contacts from Insightly into Zoho. It was a task she admitted she was dreading yet was happily surprised when everything came in perfectly, without a hitch.

A CRM application is only valuable if you use it

With only a couple of months of Zoho experience under her belt, Berthier is using the CRM application for its most basic uses. She puts in potential leads and logs all her communications. If she doesn’t hear back from someone she puts a task to follow up with them in a week.

“When I had Insightly I didn’t want to use it,” Berthier complained.

Prior to Zoho Berthier admitted she had poor organization with all her communications simply because she wasn’t actually inputting data into the CRM. “Those things were incredibly disorganized at my last company because I dreaded using the application,” she said.

Berthier became so discouraged with Insightly that she just avoided using it. As a result she found herself going through 800 emails just to try to figure out what her last communications was with a specific contact.

Zoho turned that all around. She actually likes using the application.

“Now, I go to my office and [Zoho] is the second thing I open after my email. It’s made me a more efficient worker. Much more organized. I feel much more in control with my work and my ability to be a good agent,” she said.

Advice for others 

Berthier used to look at CRM as being a necessary evil. She knew she had to have one for her company, but she also realized that you have to use it for it to serve its function.

“It’s a pain in the ass to have to log all your communications,” said Berthier. “But it’s essential to keeping organized and motivated and knowing what your next day is going to look like and being on top of things.”

Her advice for others is to “find a CRM that’s easy to use and doesn’t make you depressed by the site of it.”

“My [first] business would have looked a lot different if I had found Zoho,” said Berthier. “I would have done more work. I would have definitely reached out to more people. I would have felt more confident with my abilities as an agent instead of scrambling every day and feeling disorganized and just discouraged overall.”

We’re glad that Tara isn’t disorganized anymore.

As a side note, I thought you’d be amused that we discovered Berchier through a tweet, in which she announced:

With praise like that, we had to talk with her.

Listen to our full 15 minute conversation here on Soundcloud.