Customer Spotlight: Zoho Wins the CRM Battle and Helps Company Scale Up

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“It came down to Zoho or Salesforce, and ultimately I know I made the right decision”

Four years ago, John Hood’s company, The Farm, was looking into finding a permanent CRM solution because the internal database they were using was “simply not cutting it and was ultimately hampering some of our sales efforts.”

Hood explored a myriad of CRM solutions including Sugar, Goldmine, Salesforce, and Zoho.

After a thorough exploration into CRM solutions, Hood made a decision on a CRM to go with, and hasn’t looked back since… Read more

Why Major League Baseball’s Opening Day Matters to Your Sales Team

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I revel in the days of old when baseball was truly, ”America’s Pastime.”

opening-day-baseball-2014It’s not anymore. Hasn’t been for years. That’s become exponentially evident thanks to a slew of problems ranging from a decrease in game attendance to the lack of national stars like there are in the NBA and NFL. People say the games are too slow, the season is too long and the games are, well…boring.

I’ve heard every complaint and statistic to no avail. It doesn’t matter to me. I anticipate Opening Day every spring the way a child anticipates summer vacation. Baseball season is my paradise.

So here we are once again. March 31, 2014. Opening day for the 2014 Major League Baseball season. My beloved Texas Rangers start their season at 1:05 CT against the Philadelphia Phillies, and soon, all will be right with the world.

So why am I talking about baseball here? I believe there are a number of lessons sales teams can learn from the game of baseball. So before I go on about the greatest sport around for too much longer, let’s look at some fundamental concepts sales teams, sales managers and even entrepreneurs can take from the baseball diamond.

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Customer Spotlight: Z-CRM Offers More Than Comfort for “Pillow Goddess”

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Despite being a very niche business, “Deborah Main Designs” a one-of-a-kind pillow-making company, has a wide and varied clientele.  At the suggestion of a an employee who formerly used Zoho CRM to manage contacts and donors for a political campaign, Deborah Main, owner and CEO, decided to give Z-CRM a try for her contact management.

Today, Z-CRM is an invaluable tool for her business and have proven indispensable for her on-the-go necessities.  Check out her story below!

Customer Spotlight: Zoho Checks into Hotels for Hope for a Permanent Stay

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In 2008, Neil Goldman decided to venture out on his own and start a hotel booking and hospitality company.  However, he felt that one key ingredient was missing from his ultimate vision – social contribution.  So in 2010, Goldman started Hotels for Hope, an Austin, TX based hospitality company that donates money to children’s charities with every hotel reservation they make.

With the help of Zoho CRM, Hotels for Hope has grown into a thriving business.  Check out their interesting story and how Zoho has helped quickly transform this company.

5 Sales Lessons from The Wolf of Wall Street

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I’m the antithesis of a movie snob. For me, movies are a source of entertainment. A chance to disappear from the real world and lose yourself in the characters and the plot for a couple hours. I don’t analyze every last detail. I don’t look for deeper meaning in every scene or scrutinize the cinematography. If I’m entertained, it’s a good movie in my book.

So when it comes to the Academy Awards — airing this Sunday night — I’m on the outside looking in for most nominees in the coveted, “Best Picture,” category.

Not this year.

For this first time ever, I made it a point to see as many of the nominees as possible. One of those was Martin Scorsese’s latest project “The Wolf of Wall Street.” If you haven’t seen or heard anything about this movie, it is the story of the rise and fall of stockbroker Jordan Belfort (played by Leonardo DiCaprio).

The picture received both critical acclaim as well as scrutiny due to its language and graphic content. I enjoyed the movie, but I do understand that it is not for everyone. The lives portrayed by DiCaprio, Jonah Hill and other actors are larger than life. At one point DiCaprio is sitting on his yacht and literally throwing $100 bills into the ocean calling them “fun coupons.” It’s the ultimate tale of excess and greed and the characters pay for it in the end.

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Meet Zoho at TFM&A 2014, London!

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We are delighted to be exhibiting at the Technology for Marketing & Advertising, 2014 in Earls Court 2, London on the 25th and the 26th of February, 2014. TFM&A is the UK’s biggest media, marketing and advertising event. We will be presenting our Sales & Marketing products, particularly CRM, Campaigns, Survey and others.

Zoho at TFM&ACatch us at Stand# H26.
Drop in for a free demo of our products. Or tell us your specific business requirements and we’ll help you address them with Zoho.

We look forward to seeing you there!

Customer Spotlight: Zoho CRM in a Gym?

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“CRM can apply to ANY business, and Zoho CRM is so flexible that we’ve molded it to fit like a glove with our gym.”

That’s what CG Arena manager Joey Kelly told us when we visited his amazing Gym in Austin ,Texas to get a first-hand look at how they use Zoho CRM.  Check out how CG Arena integrates Zoho CRM into their business below.