5 Sales Lessons from The Wolf of Wall Street

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I’m the antithesis of a movie snob. For me, movies are a source of entertainment. A chance to disappear from the real world and lose yourself in the characters and the plot for a couple hours. I don’t analyze every last detail. I don’t look for deeper meaning in every scene or scrutinize the cinematography. If I’m entertained, it’s a good movie in my book.

So when it comes to the Academy Awards — airing this Sunday night — I’m on the outside looking in for most nominees in the coveted, “Best Picture,” category.

Not this year.

For this first time ever, I made it a point to see as many of the nominees as possible. One of those was Martin Scorsese’s latest project “The Wolf of Wall Street.” If you haven’t seen or heard anything about this movie, it is the story of the rise and fall of stockbroker Jordan Belfort (played by Leonardo DiCaprio).

The picture received both critical acclaim as well as scrutiny due to its language and graphic content. I enjoyed the movie, but I do understand that it is not for everyone. The lives portrayed by DiCaprio, Jonah Hill and other actors are larger than life. At one point DiCaprio is sitting on his yacht and literally throwing $100 bills into the ocean calling them “fun coupons.” It’s the ultimate tale of excess and greed and the characters pay for it in the end.

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Meet Zoho at TFM&A 2014, London!

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We are delighted to be exhibiting at the Technology for Marketing & Advertising, 2014 in Earls Court 2, London on the 25th and the 26th of February, 2014. TFM&A is the UK’s biggest media, marketing and advertising event. We will be presenting our Sales & Marketing products, particularly CRM, Campaigns, Survey and others.

Zoho at TFM&ACatch us at Stand# H26.
Drop in for a free demo of our products. Or tell us your specific business requirements and we’ll help you address them with Zoho.

We look forward to seeing you there!

Customer Spotlight: Zoho CRM in a Gym?

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“CRM can apply to ANY business, and Zoho CRM is so flexible that we’ve molded it to fit like a glove with our gym.”

That’s what CG Arena manager Joey Kelly told us when we visited his amazing Gym in Austin ,Texas to get a first-hand look at how they use Zoho CRM.  Check out how CG Arena integrates Zoho CRM into their business below.

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9 Nifty Tips to Optimize your Web Forms for Lead Generation

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web formIn the marketing department of the Zillum Furniture and Furnishing company…

Bob, the product marketer – “Lisa, I’ve got this idea! How about we build a landing page and put up a web form? Visitors can sign–up to receive notifications on the great deals and discounts we offer on furniture and furnishings.”

Lisa, another marketer – “That’s great but why would people want to give you their information? We need to offer some incentives.”

Bob – “I’ve a solution for that too. We can offer interior design advice, free of cost!”

Lisa – “Cool… interested people would definitely leave their contact details and we can follow up to get a deal with them.”

Do you have such conversations at your workplace too? Are you trying to figure out a way to convert the traffic to your web page into quality leads? Lead generation, as we all know is simply about attracting people to your business. You could start a campaign, advertise, participate in trade shows, or conduct webinars. All this to get people interested in your product, just enough to persuade them to know more about it!

You can take these efforts a step further by using a good web form builder. And if the form builder has a WYSIWYG editor, you can just drag and drop and create web forms in minutes!

Take a look at some tips on setting up a good web form. Along with them are hints on how to implement them using Zoho CRM. Read more

Customer Spotlight: EcoMark Solar Migrates from Salesforce to Zoho

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“The cost is just too high.”

These were the words that echoed a year ago when EcoMark began growing and adding users to its CRM system.  At the time, they were using Salesforce, but as is frequently the case, the return-on-cost of the system made Salesforce increasingly impractical as EcoMark began adding more users.

Having been in business for two years and now experiencing rapid growth, EcoMark was at a technology crossroads of sorts.  It was time to determine which CRM to use for the foreseeable future – bite the cost bullet and hope Salesforce eventually pays off, or try another solution. Read more

Luxury Business enjoys the “Luxury” of Z-CRM

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John Paul

15 months ago, John Paul, the largest concierge service provider in France, decided to expand into the U.K. With this expansion, Jean Paul brought in George Evans to serve as managing director of John Paul U.K.

Prior to joining John Paul, Evans had worked for a large $20M dollar company and had extensive experience with Salesforce CRM. When he came aboard John Paul, the first thing he noticed was that they had no CRM solution in place.

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