In the marketing department of the Zillum Furniture and Furnishing company…
Bob, the product marketer – “Lisa, I’ve got this idea! How about we build a landing page and put up a web form? Visitors can sign–up to receive notifications on the great deals and discounts we offer on furniture and furnishings.”
Lisa, another marketer – “That’s great but why would people want to give you their information? We need to offer some incentives.”
Bob – “I’ve a solution for that too. We can offer interior design advice, free of cost!”
Lisa – “Cool… interested people would definitely leave their contact details and we can follow up to get a deal with them.”
Do you have such conversations at your workplace too? Are you trying to figure out a way to convert the traffic to your web page into quality leads? Lead generation, as we all know is simply about attracting people to your business. You could start a campaign, advertise, participate in trade shows, or conduct webinars. All this to get people interested in your product, just enough to persuade them to know more about it!
You can take these efforts a step further by using a good web form builder. And if the form builder has a WYSIWYG editor, you can just drag and drop and create web forms in minutes!
Take a look at some tips on setting up a good web form. Along with them are hints on how to implement them using Zoho CRM. Read more
“The cost is just too high.”
These were the words that echoed a year ago when EcoMark began growing and adding users to its CRM system. At the time, they were using Salesforce, but as is frequently the case, the return-on-cost of the system made Salesforce increasingly impractical as EcoMark began adding more users.
Having been in business for two years and now experiencing rapid growth, EcoMark was at a technology crossroads of sorts. It was time to determine which CRM to use for the foreseeable future – bite the cost bullet and hope Salesforce eventually pays off, or try another solution. Read more
We recently had an opportunity to sit down with Duo Consulting and talk about why they chose to implement Zoho CRM and how they’ve been doing since the switch. Check out the short video below to see their story.
15 months ago, John Paul, the largest concierge service provider in France, decided to expand into the U.K. With this expansion, Jean Paul brought in George Evans to serve as managing director of John Paul U.K.
Prior to joining John Paul, Evans had worked for a large $20M dollar company and had extensive experience with Salesforce CRM. When he came aboard John Paul, the first thing he noticed was that they had no CRM solution in place.
The Zoho Team has been traversing the country on our first tour of Meet Ups, and we’re finally making our way to the Sunshine State. We had a great time in Boston, MA earlier this month – connecting with customers and welcoming aboard a few new users – and we’re excited to keep the momentum going with not one but two events next week in Florida.
We’re pairing up with our Zoho Alliance Partner, Cloud Mobile Forms, to bring you two special networking events (breakfast is on us!) in Miami on Nov. 5 and Fort Lauderdale on Nov. 6.
You’ll get the chance to meet and network with fellow Zoho users, hear about up-and-coming Zoho news and tips and tricks of the trade. We’ll have one of our customers
presenting how they best use our CRM and a demo station set up to answer all of your technical questions. There is no fee to attend, and you may even walk away with a special raffle prize!
Wendy Baldwin of ER 4 LOVE at the Zoho Houston Meet Up
One of the greatest parts about working at Zoho is the opportunity to meet and talk with small business owners from across the country. Hearing stories about people chasing their dreams and passions is always inspiring, and we are constantly energized and encouraged to learn how they have used Zoho to help them get there.
Recently, the Zoho team has been hosting Meet Ups for Zoho users and anyone else interested in learning about Zoho products in cities across the country. We have had successful Meet Ups in Austin, Houston and Boston, and are traveling to Miami next month.
At the Zoho Houston Meet Up I had the privilege to meet Wendy Baldwin, VP Operations, and Jeanine Holloway, Sales and Seminar Coordinator, from ER 4 LOVE, a company dedicated to helping married couples succeed at the “game of love.” From learning to deal with conflict to becoming a better listener, the marriage mediators at ER 4 LOVE stand by the promise of saving your marriage in two days.
When we published the Gain More Insight Into Sales With 3 Types of CRM Reports post, CRM user Wendy Wright wanted to know, “What % of leads were closed/won in the last month?” (i.e., how to know the total number of leads got, to those that finally got converted to sales)
This is where the Advanced Analytics Add-on for Zoho CRM, powered by Zoho Reports, comes in. It helps CRM users to slice and dice data, and get actionable insights.