Today, a colleague showed me results of a survey that almost threw me off my seat! It was from a study conducted by CMO Council on how end consumers use social media to connect with brands.
Amongst several things, I noticed that about 47% of respondents had said they expected a response from brands within 24 hours. About 19% expected a response within an hour while another 22% expected an instant response! This goes on to show how important it is for support teams to track their turnaround time.
Using SLAs, Zoho Support already lets you track if a ticket has taken too long to close. However, now, you can even track if the first or any subsequent response has taken too long to happen.
- First, create a custom field.
- Then, set a time-based rule to update it, when a response is delayed.
- Additionally, you can compile a daily report using the same custom field or setup an alert associated with that custom field.
Marketing Automation, Customer Support and Project Management just got better with Zoho CRM! Our latest updates will tell you how.
Add Campaign Members to a Marketing Activity
Picture this: You have a variety of Marketing campaigns lined up for your existing leads – one is an Online Ad, the other is a webinar and the third is a direct mailer. You want to track the effectiveness of these campaigns – how many of these leads converted to sales, how many need
follow ups, how many … and all this inside your Zoho CRM account. With the functionality available in the Campaigns Module you’d think that this is not possible. Associating more than one Campaign to a Lead is not supported after all.
But wait! Our Campaigns module just became a little more accountable. How? You can now associate multiple campaigns to a Lead or a Contact.…