Check out some of these statistics about Facebook.
If Facebook were a country, it would be the world’s third largest.
An average user has 130 friends.
67% of B2C and 41% of B2B companies that use Facebook for marketing have acquired a customer through this channel.
This makes me wonder: How would it be if a sales rep could use the power of people on Facebook? Imagine how much you’d benefit if your CRM account is integrated with Facebook?
Zoho CRM now offers an integration with Facebook, thus bringing your customers’ Facebook profiles inside your CRM account itself.
So, how does this help to build better customer relationships? Here are a few ways:
Instant information about your prospect:
You have a lead with you. All you have is the email id. How do you know more about this person before shooting that email? With the ability to associate Facebook profiles, you get most details – like their professional history, designation, schooling, location, etc inside the contact detail page. And with that info, you’re all set to make the follow-up with the prospect a success.
Facilitate faster decision making:
A prospect of yours has mentioned about your product in an update. Adding a reply to this comment is possible from the contact’s detail page itself. You not only engage your prospects in a conversation, but also help them get the right answers, right from inside your CRM account.
Know your customers better:
Says Rebecca Lieb in her book, Content Marketing: Think Like a Publisher, “Wall posts create a dialogue with users, friends and fans offering marketers an opportunity to be reactive as well as proactive in terms of content…” This can very well be extended to the sales teams too. The selling process does not end when a prospect ‘buys’ your product. You can be up-to-date with a customer’s updates and even comment or like them without leaving your CRM account. So, the next time you make that call – just to say “Hello” or to talk about a new offer – you know how to keep the conversation going!
These are just a few ways in which you could use the Facebook Integration, and we’d like you to tell us more. Do try this out and leave your comments below.
We understand that it’s tedious to remember and send birthday greetings to customers. Also, when you are busy, it’s easy to lose track of the time where you didn’t keep in touch with your contacts – An easy mistake for most business owners & sales professionals.
Coconect now integrates with Zoho CRM so that you will never miss sending birthday greetings to your customers. Plus, you’ll have a systematic way to schedule in bulk and send messages, the whole year through. You also do not have to set reminders and tasks for each contact one by one, hooray! All you have to do is to link your Zoho CRM contacts, and your e-card or text messages will be sent to your contacts for the whole year.
Why are we doing this? We believe that every great business is built on relationships. And two things are needed to build a relationship – time and effort. We cut down both, and even added some fun in exchange! Coconect is an efficient way to build relationships and stay in touch consistently with many customers in one go. While Zoho CRM concentrates on helping you to manage contacts and follow up your sales & marketing pipeline; Coconect provides an extension to reach out consistently to your contacts on holidays and events, without overloading them on sales messages.
Integrating CRM with business processes is both a challenge
and an opportunity. Not only are we faced with a proliferation of products, but
also channels. Every day we wake up there is a new social media forum that our
customers can touch us with, said Om Kundu who is on the Editorial Advisory
Board for CRM Journal, and Director of Thought Leadership for ATP Board.
Are you taking advantage of opportunities? How aggressive
are you integrating your CRM with products and channels?
TeamSupport.com, a cloud based customer support management solution, is excited to announce the completion of a powerful new integration with Zoho CRM.
Once the simple setup is completed, the integration provides for the seamless transfer of select customer and contact information from Zoho CRM directly into TeamSupport. When new support tickets are created in TeamSupport they are automatically added as notes into Zoho so that the sales team can be kept in the loop on support issues.
The transfer and update of contact names, addresses and phone numbers happens seamlessly in the background with no intervention required by either TeamSupport or Zoho users. When a Zoho user marks an account as a “Customer” then that data is automatically sent to TeamSupport.
TeamSupport is a powerfully simple customer support software, and our integration with Zoho CRM brings two best of breed solutions together for our mutual customers. We’re very excited about our integration with Zoho and look forward to a great partnership!
Read more about the TeamSupport – Zoho CRM integration here.
At the CRM Evolution Conference in New York City I sat down
with Brent Leary, co-founder and partner of CRM
Essentials, to talk about what SMBs are successfully integrating into their
CRM package today and what should they be doing in the future.
We talked about backend operational efficiencies, project
management, collaboration, more efficient sales teams (from a mobile
perspective), and more effective internal communications.
This is a guest post by Michael Walsh of Deversus Software Inc.
Online Quoting Software as a Service that recently launched to the public, now integrates seamlessly with Zoho CRM. Socket allows your employees and customers to share the same simple, automated quoting system to save time and receive more leads with automatically calculated, generated, and e-mailed PDF quotes.
Socket lets you easily create your own Items (products/services), specify their pricing, and bundle them together in Quote Forms, which represent what your quotes will contain. You can easily plug the Quote Forms you create directly into your own website to allow customers to build their own instant quotes. Once set up, Socket handles all of the heavy lifting in creating, e-mailing, and tracking your quotes.
Key features of Socket to Zoho CRM integration:
Accounts, Contacts, Potentials, and Cases are automatically pushed from Socket to Zoho CRM
Note is automatically created in Zoho CRM with a link to the PDF quote in Socket
Tracking of Stage History with standard value mapping (defaults to Proposal/Price Quote)
Potentials are automatically assigned to Zoho CRM users matching the e-mail address of the sales person in Socket
With the Zoho CRM integration, Accounts, Contacts, Potentials, and Cases are automatically created each time a quote is created in Socket. This means that every time one of your salespeople creates a quote in Socket, or a customer creates a quote via your website, the customer and quote information is automatically funnelled into Zoho CRM for you to keep track of.
Socket’s quoting software also integrates with payment gateways such as PayPal to give your customers the option to pay for their quote online.
Reduce your time spent on the quoting process by 90%.
Use your existing Zoho CRM account to keep track of your sales leads. No channel interruptions.
Quotes are automatically calculated and generated, which eliminates human error and maintains consistency.
Receive more leads through your website with instant online quotes that customers create themselves.
This integration provides a unified platform for tracking all your tasks in one place. Usually, users tend to maintain sales related tasks in CRM application, projects related tasks in project management app and personal tasks in another application. The confusion arising out of such multiple platforms can now be avoided with this integration.
Here’s a quick run through on the technical details of the integration:
For most of us, emails are an integral part of our day-to-day activities. With this integration, users can now check their tasks in Zoho CRM or Zoho Projects, right from within their GMail Tasks tab.
In Zoho Projects, you can export task lists to your Google Tasks. Once it is exported you can manage your tasks in the Tasks tab in GMail. We’ve also provided an option to sync the tasks between Zoho Projects with Google tasks. With sync, the newly added/completed tasks will be updated from Zoho Projects to Google and vice-versa.
Similarly we’ve given an option to export the tasks in Zoho CRM to Google Tasks.
If you’re a Google App administrator you need to “Update data access requirements” in Google Apps dashboard page to start using the integration.
We believe the integration of Google Tasks with Zoho CRM/Projects will go a long way in helping you organize your work more efficiently and be a lot more productive. As always we’d love to hear your feedback. Do drop us a line on what you like about this integration and what more would you like to see.
To know more about our other Zoho products integration with Google Apps check
This integration wouldn’t have been possible without the help from Google team. Thanks to the Google team for inviting us to be a launch partner for
Google Tasks APIs and letting us
showcase our pilot during Google IO 2011.