It has been a while since Google shut down Google Reader. Many bloggers looked for alternatives to readers so that they could distribute their content to their audience. One of the ways that has remained most effective is the email newsletter. Emails reach the users right where they are: their inboxes. Email also gets checked at least 3-4 times a day across all devices. But then, creating and sending an email every time there’s a blog update can be time consuming.
Take this case: You’re a small business owner and you use your product blog to communicate about the latest updates and industry trends. You make sure that you write at least 2 articles every week. Once the posts are published, you monitor them for reactions from your audience. There’s one more step that you take to maximize reach; you email a copy of the blog post as a newsletter to your customers. Read more