Rethinking On Typography With Google Web Fonts

Posted by Posted on by
2

“Big type, even huge type, can be beautiful and useful. But poise is usually far more important than size — and poise consists primarily of emptiness.” – Robert Bringhurst

Picked that up when researching web fonts, and realized how very true it is with typography, just as it is with anything else. Typography is the easiest decision you can make towards achieving a dramatic difference in website experience.

We experimented with web fonts on our own websites and blog, and found that the outcome was indeed much better than what we had been shackled to. As a measure of passing on the goodness, we integrated select fonts into Zoho Sites, and plan to expand. Every website created on Zoho Sites will now have the web fonts edge.

Another good thing about it is that, unlike most other font libraries, it is open source. And, they can be downloaded for use locally as well. Google’s deep library of web fonts are reported to be used in well over than 100M web pages already, and is well on its way to becoming the new standard. We believe this is a refreshingly new way to rethink on overused conventional fonts.

Just in: Zoho CRM Web Forms and Button Element for Zoho Sites

Posted by Posted on by
0

Website is the face of every business while CRM is the backbone. As a measure to link them both, we now have Zoho CRM web forms integrated with Zoho Sites.

All the customization is done in one place where the data is stored. With such integrated Website-CRM system, you will have streamlined and up-to-date information of Contacts, Cases and Leads at your disposal. You will be better prepared to make decisions for successful negotiations with customers. Here’s all the help you need.

Another significant feature that we are announcing today is the button element. The button element enables you to create call-to-action buttons that link to any other page, thereby making the links prominent.

Try them right away!

Merry-go-round of Pictures: Introducing Carousel Of Banner Images

Posted by Posted on by
0

Images are the fanciest of all elements in a website. Today, we’re announcing a great new way to make the most of your images. Banner of a website gets the most exposure, and when it has animation, it adds to the attraction. This can be extremely useful when you advertise some event you are hosting, raise funds for a cause or to highlight your unique selling points.

Another advantage we are introducing, is page-specific banners. You can have different banner settings for each page, so that every page looks unique.

We have close to 20 effects to give you a wide choice of transitions. It eliminates the need for JavaScript and other technology involved in implementing these animations. Not everyone speaks JavaScript. All the proof of a pudding is in the eating. Experience it now.

Launching, 8 huesome themes

Posted by Posted on by
0

A combination of technology and art is essential in the making of a great website. It is also important that theme speaks the soul of your business, and reflects the mood of what you want to convey. Launching, 8 new themes, mostly inspired by color combinations.

Measured:

To add a subtle touch to your business with a dash of measured hues.

Aristocrat: 

As aristocratic as Blue. A stylish but formal touch to your website. A poised one.

Timeless: 

The dull vintage lanterns glowing in gray adds to the classic feel. Preciously timeless..!

Teak:

A blended theme of solid wood with communication and technology. For a sturdy business design.

Compact:

Compact and self-sufficient design that gives a neat outlook. A humble design.

Twilight:

A theme that is explorable in all senses. The alternating Orange stripes are refreshingly fresh.

Destiny: 

A hazy white-toned palette, named “Destiny”, gives a very sophisticated look to your website with the tints underplayed.

Surreal:

A theme that is most suited to showcase your artistic works. With a mellow background, your project would be the highlight.

You can also use the visual editor on these new themes to come up with your own color combinations. Check them out.

Introducing a Visual Editor for Customizing Website Themes

Posted by Posted on by
0

Website is one place where people judge by the cover, and are mostly right. That is why a good looking business website has a significant effect on the business. Zoho Sites had already made it easy for anyone to build such business websites easily. Today, we are making it even more friendlier on the design front.

Introducing, a visual editor to customize themes.

Till now, theme-customization could only be done with a bit of CSS. But not anymore. You can now customize visual properties of a theme, such as background image, menu, color, size and font face of text. Without a speck of HTML/CSS, of course. You can preview the changes as and when you make them.

What’s exciting about this visual editor is, using this, you can create umpteen different versions of the same theme. The themes in our gallery are ready-to-use, but you can re-paint them, so that they look just how you want, in every way. The customization of themes, together with flexible layouts and drag-drop builder, makes Zoho Sites the easiest way to create a business website, all by yourself. Try it out.

Mobile Websites: the Dos and Don’ts

Posted by Posted on by
0

Mobile devices are catching up so fast that it is predicted that mobile web usage will surpass desktop web usage by 2015. It has become so important, a regular website that was doing great deal of good to a business, will no longer be as yielding without a complementary mobile website. Regional businesses in particular, have something to worry about, because more than 50% of local searches are made on mobile devices.

Regular websites, resized for smaller screens, don’t make good mobile websites. So, how is mobile websites different from regular websites? What accounts to a great mobile website? Before you begin working on a mobile website, one needs to understand how Mobile Internet is different.

* Mobile phones and tablets use a relatively slower connection than conventional wired ones.

* The arena is very small; but the audience is the same.

* Mobile devices are most used on the verge of decision-making, so the experience influences the decision.

Only the essentials:

The best mobile websites are ones that deliver the best navigation experience, despite the limited real estate. So the first thing to do is to prioritize the content that would make it to the small screen. What essential can be put in, without a horizontal scroll bar, and without making the page too long.If it is fairly long, have a link on the footer to take the visitor to the top of the page without having to scroll back.

Consistency:

Your mobile website should match your regular website in appearance. This makes it look familiar to returning visitors, and establishes a connection immediately. It could be the color schemes, logo and other trademark visual elements.

Readability.

Mobile devices are most likely to be held at arm’s length. So smaller text and too many links are going to make it all the more difficult to find a speck of information. Interaction is going to be “touch”, rather than point and click. So the interactive items like links need to be touchable icons.

And Writability too. Text input fields on forms can be a pain if there are too many. It is not so easy to type using an on-screen keyboard on hand-held devices.

Speed:

Having too many images as in your regular website can seriously slow the page down on mobile devices. Use very few, compressed images.

Mobile-Specific Features:

Smart phones offer features like “Tap to call” or “send an SMS”. A visitor can touch the contact number on your website to initiate a call instantly. Features like this ensure seamless navigation, resulting in higher conversions.

These mostly are the visual elements that enhance the mobile browsing experience of visitors. There is more to this; the search engine’s side of the story. Stay tuned.


Or, get a mobile-optimized version of your website, automatically, with Zoho Sites.

Domain Names. Big Deal.

Posted by Posted on by
2

A domain name is to a website, what SSN is to you; no two websites can have the same domain name. It is to uniquely identify you in the online space. It is essential that you do it right the very first time, because it is the only best time to do it. So, what factors should influence you in choosing a good custom domain?

1. Subdomains Vs. Custom Domains

www.yourbusiness.someotherbusiness.com is a subdomain. www.yourbusiness.com is a custom domain. Where you host your business website is the last thing your client is bothered about. He needs credibility (She needs even more). Which of the two domains look credible? Which of the two websites above would your visitor feel comfortable in sharing credit card information with?

2. Keyword-laden domains Vs. Brandable domains

Every domain name translates to an IP address that machines understand better. But domain names are for us; humans.

Domains that are easily remembered are the ones that are easy to remember. Straightforward? Short and Brandable domains create an excitement; domains like apple.com. Keyword-laden domains have their advantage as well. If you are a multi-product company, then you might want your domain to be generic, so that all your products can be marketed with the same brand value. But for single-product organizations, having a relevant keyword or an industry-jargon, in combination with a brandable name could be a great bet.

But the best part is, that there are exceptions. And plenty of room for creativity. What would you call a domain name that is an entire sentence, and is about 30 characters long? A bad domain? Before you answer, check this out!

When it comes to SEO, Google says it will treat both kinds of domains equally. So algorithmically, it really doesn’t make a big difference. Watch this Google Video. It is a year old, but should be relevant.

3. Extension

The importance of extensions is immense in Google searches. The results vary depending on you being signed in to Google or not, your region settings on your browser, and lately, the +1’s of your friends and contacts on Google. It is all a measure to display the most relevant results to a searcher.

yourbusiness.com isn’t the same as yourbusiness.org. Each extension has it’s meaning. .com is widely used; .org is for non-profit organizations; .gov the government; and there’s more. If your business is serving a global audience, it is best to pick a .com domain name.

4. Brand Establishment

As and when you choose a custom domain name for your business website, you also need to ensure that the same name is available on Twitter, Facebook, YouTube and other viral social media platforms. It would hurt your brand if one of them does not belong to your organization, and is posting stuff that is not just appropriate.

5. Business email hosting

When you have your own domain name, you can host your business email too, so that it reads, you@yourbusiness.com, and not you@gmail.com or you@zoho.com. The former promotes your domain name and helps in establishing an identity.

These are why picking a domain name is one of the first things you should do when setting up a business. Like falling in love, all the worse when you do it late. The one in your mind might be taken already. Hope this helps you in picking a great domain name for your business website. And business email, because business website building and email hosting always go hand-in-hand.