Don’t confuse hammering your audience with marketing messages with customer engagement. You can’t force customers to engage with you. It has to be a decision the customer makes to want to interact with you in whatever manner they wish to engage, said Paul Greenberg, Principal of The 56 Group, at Zoholics, the Zoho user conference.
That engagement can be intense, casual, occasional, and/or frequent. And at any time that engagement level can change to any of the other states. Your job as a company is to provide customers with channels and capabilities to want to connect with you. If you get the customer in that state of mind, that’s engagement, Greenberg said.
Greenberg offered up the example of a company sending customers a coupon for 20 percent off every month for six months. They don’t expect each customer to actually come in and make a purchase every month, but the company is giving their customers the opportunity to make the choice to engage.…
There is no refuting the fact that be it work, family or friends, in order to get things done, it is necessary to be on the same page as a group or with your group.
At times, it is crucial for each person in a group to be aware of everyone’s calendar of activities. This is tough considering other complications like employees in the same company sitting at different time zones, teams changing frequently and what not.
Well, in relation to these thoughts, we are glad to share with you the latest update to Zoho Calendar. We have added group calendar support and other neat features to help you close these communication gaps and collaborate more effectively with your co-workers, team mates and groups.
It can be overwhelming to plan and track group activities, especially when someone is a part of many groups. In Zoho Calendar, you can now create separate group calendars with different lists of members and also subscribe to other group calendars.…
A big company from Japan is ready to buy your products in bulk, but can pay only in Japanese Yen and not in your local currency.
Your supplier (say diamond or gold mining company) from South Africa insists you to raise the Purchase Order only in Rand.
You’ve a large sales organization spanning across several countries with head quarters in United States. And in each country you’ve agreed do business in the local currency while obtaining license from the government agencies.
You’re running a B2C e-commerce portal to sell designer women’s brands, jewellery and accessories not only to the US customers but to an international audience.
You’re in a highly competitive segment and all your competitors are selling products in different currencies to acquire the market share.
Zoho CRM on Android is the most requested mobile app. We launched the application today in Google Play (Market) and is available for free for users with CRM Mobile edition enabled. The application offers offline access to your CRM data from a broad range of modules – Leads, Accounts, Contacts, Potentials, Tasks, Events, Calls & Cases. You can view, edit and delete data from your mobile.
With this release, Zoho CRM is now available on iPhone, Android & Blackberry along with our mobile web app.
Zoho Projects for iPhone is also announced at the Zoholics event today. This app brings three key modules to the iPhone – Activities, Tasks & Timesheet. You can now create edit and close your project tasks on the go.…
We made a new year resolution to keep our services in tune with the ever evolving world, especially with respect to the rapidly growing smartphone and tablet segment. Today, we are glad to announce the release of Zoho Sync for mobile devices. You can now get automatic notifications PUSHed to your mobile phone or tablet when new emails arrive and your device’s local mail, contacts and calendar applications will sync with the web client in real time.
What’s neat is that this 2-way synchronization happens over-the-air, in the background (provided an internet connection is available) and once turned on, does not require any further manual intervention. So wherever you are, however occupied you might be doing other things, your mobile device will be up-to-date with the latest messages, event updates and contact information.…
began our journey in 1996 as ‘Advent Network Management Inc’ and
reinvented ourselves to become ‘AdventNet Inc’ and most recently ‘Zoho
Corp‘. We started offering products in a niche market (Web NMS), built a profitable business, re-invested in engineering to enter a larger market (ManageEngine), built a successful division and then entered the Business, Productivity & Collaboration market (Zoho). All along, we built this company with no external funding. We bootstrapped ourselves into a profitable business with over 1500 employees across 3 divisions.
During these 15 years, we have seen several economic bubbles and busts, several companies come and go, many companies acquired, but we stayed true to our goal of building a long-term business.