Meet us @ CeBIT 2014, Sydney

Posted by Posted on by
1

CeBITAustraliaHere’s  some exciting news for the SMBs in and around Sydney! We’re taking part in CeBIT Australia, the business technology fair of 2014 being held in Sydney Olympic Park, Australia.

Visit us at Stand J-61, where we will be showcasing how you can manage your business with our products, particularly Zoho CRM, Zoho Campaigns and Zoho Creator.

If you’re already using these apps, we’d love to hear about your experiences with Zoho.

We look forward to meeting you there!

Why Major League Baseball’s Opening Day Matters to Your Sales Team

Posted by Posted on by
0

I revel in the days of old when baseball was truly, “America’s Pastime.”

opening-day-baseball-2014It’s not anymore. Hasn’t been for years. That’s become exponentially evident thanks to a slew of problems ranging from a decrease in game attendance to the lack of national stars like there are in the NBA and NFL. People say the games are too slow, the season is too long and the games are, well…boring.

I’ve heard every complaint and statistic to no avail. It doesn’t matter to me. I anticipate Opening Day every spring the way a child anticipates summer vacation. Baseball season is my paradise.

So here we are once again. March 31, 2014. Opening day for the 2014 Major League Baseball season. My beloved Texas Rangers start their season at 1:05 CT against the Philadelphia Phillies, and soon, all will be right with the world.

So why am I talking about baseball here? I believe there are a number of lessons sales teams can learn from the game of baseball. So before I go on about the greatest sport around for too much longer, let’s look at some fundamental concepts sales teams, sales managers and even entrepreneurs can take from the baseball diamond.

Read more

Get the Most Out of Your SXSW Interactive Experience

Posted by Posted on by
0

sxswi-2104Every year it’s the same. You spend months looking at the schedule, planning your every move and RSVPing to dozens of parties; then, like footsteps in sand at high tide, SXSW Interactive is gone, and with it, your chance at networking with some of the most influential people in the world.

Where did the time go? Did you make the most of your week? Are you coming home with relevant connections that will move you and your business forward in the coming months and years?

If you’ve been to SXSW Interactive in the past, you know the pandemonium that is about to ensue starting today and lasting through next week. If this is your first SXSW, get ready for one of the most unique, exciting and physically draining experiences of your life.

In its 27 years, SXSW has gone from a music conference with roughly 300 badge holders to a music, film and interactive festival with over 50,000 attendees. There are movie stars, rock stars and technology stars who have launched some of the most celebrated works of art and creative ideas of the last decade.

Read more

SMS Notifications on Zoho Creator: Helps you reach out

Posted by Posted on by
2

Does your business feel the need to reach out to your customers with intimations, updates or alerts? For instance, you may want to notify your customers about a change in tariff, send them a confirmation, communicate new/enhanced offerings or it could just be to build a rapport with the customers.

As evident as it is, you need good communication and engagement practices for your products/services for the customers to build/retain faith in you. The method of communication used plays a key role besides the message itself. And each unique situation is best complemented by a specific channel of communication.

As a product, Zoho Creator is constantly evolving. We are finding new ways to make it easier for our customers to do effective business with their customers. Since communication has become an important facet of a business, we are bringing in new solutions that cater to such requirements of our customers. One such offering which we have recently developed is the SMS notification.

As per statistics, 97% of the text messages are opened compared to only 5% of emails, while 83% of the text messages are opened immediately or within 3 minutes of their arrival, emails have a much larger gap period. Needless to say, SMS has penetrated as a preferred channel of communication for the short & important messages.

Now it is easy to send a “Thank you” SMS when a customer fills out an order form. You could select the notification option when records are modified. The next requirement that pops up commonly in businesses is to notify when a condition/criteria is met. For this, we have a Rule Builder, which makes it easy to set the conditions and invoke an SMS notification. The combined power of the SMS notification and Rule Builder empowers you to meet many business requirements easily. To make it more convenient for you, Zoho Creator has integrated with popular services like Clickatell and Twilio.

Yet, there maybe requirements that may not be solved with both. For instance, you may want to remind your users at a particular time, like on the day of appointment. In such a scenario, you could simply schedule the SMS notification. For similar and other more complex requirements, we have provided predefined deluge script functions. Just create a schedule with an appropriate configuration and write a single line of code and the appointment reminder workflow is ready.

Want to take a spin, just checkout the SMS Notification and Rule Builder.

 

Meet Zoho at TFM&A 2014, London!

Posted by Posted on by
0

We are delighted to be exhibiting at the Technology for Marketing & Advertising, 2014 in Earls Court 2, London on the 25th and the 26th of February, 2014. TFM&A is the UK’s biggest media, marketing and advertising event. We will be presenting our Sales & Marketing products, particularly CRM, Campaigns, Survey and others.

Zoho at TFM&ACatch us at Stand# H26.
Drop in for a free demo of our products. Or tell us your specific business requirements and we’ll help you address them with Zoho.

We look forward to seeing you there!

Lessons from a Coffee Mill for All Small Business Owners

Posted by Posted on by
3

Processed with VSCOcam with g3 presetCoffee touches everyone differently. For some, coffee is essential to functioning the way motor oil is essential to a combustion engine or oxygen to fire.

Some drink coffee because it’s become part of their daily routine alongside showering and getting dressed. It’s a habit.

Others — my roommate for example — drink coffee through their nostrils and are perfectly content with never letting it touch their lips. It is an aroma of comfort. An aroma of home.

Coffee has a sense of nostalgia and urgency. Of past memories and of days ahead. John Steinbeck may have said it best when he wrote, “coffee has a special taste of a frosty morning, and the third cup is as good as the first.”

Read more

The Importance of Shopping Locally and Supporting Small Businesses

Posted by Posted on by
0

BlueThere is something unique about growing up in a small town that gravitates you toward shopping locally. Whether it’s pride, duty or genuine support of a friend or family member, knowing your dollar has gone to not only a community member, but a business owner you trust makes every purchase that much more special.

You want to walk through those doors. You want to shop there first. You want to brag to others that your town has the best burger joint or music store.

I’ve supported local businesses my entire life. Whether it was eating the best pizza in the world at Pizza Place on Main Street, going to my local sports card and memorabilia shop, Dakota Dick’s, Saturday mornings or buying my first guitar at Craig’s Music, small businesses were my go-to spots in my hometown of Weatheford, Texas.

Read more