About Ambi Moorthy

Minimalist. Content marketer. I write about how Zoho apps can make your work more productive and enjoyable. Let me know your thoughts in the comment section below and i'll be sure to get back to any questions you have!

Infographic: The Secret Sauce to Embedded Works’ Phenomenal Sales & Marketing Success.

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“Running my company’s sales & marketing function for the past 9 years on, Zoho has been an amazing experience. If I had to choose one piece of software for running my entire business it would be Zoho.”

That’s what Andy Do, President at Embedded Works told us when we visited his office in Santa Clara, California. Check out how Andy integrated his entire sales & marketing function into Zoho below.

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5 easy ways intelligent triggers can increase your sales conversions by automating website visitor engagement.

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Measuring and understanding how engaged your website visitors are is key to increasing sales conversions. I’m sure you audit visitor engagement through a monthly website analytics report. But that still gives you only data from the past, not actionable insights in real-time.

5 easy ways intelligent triggers can increase your sales conversions by automating website visitor engagement.

“Action is the real measure of intelligence” – Napoleon Hill.

What if you could take all intelligence from your visitor information and act on it in real-time? That would be quite impressive indeed. Let me take you through a bunch of examples to help you understand the potential of Zoho SalesIQ’s intelligent trigger rules and how they can deliver a personalized engagement experiences.

1) Automated greetings 

Automated greetings are a fun and easy way for you to get started with intelligent triggers. You can greet website visitors based on their geo-location. For example, a welcome message can be configured in French to greet visitors from France and another triggered in English to greet visitors from the United States & United Kingdom.

5 easy ways intelligent triggers can increase your sales conversions by automating website visitor engagement.

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Announcing Zoho SalesIQ – Real-time sales intelligence platform with tight Zoho CRM integration.

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Zoho SalesIQ testimonial

You run an apparel store. There’s a visitor who walked in after seeing your weekly ad. She paces up and down the ‘Outdoor’ aisle but can’t seem to find what she wants.

At this point, you politely step in and have a conversation with her. Turns out she’s just looking for a sweatshirt. You lead her into the ‘Winterwear and Thermals’ aisle and show her a few options. She’s thrilled and picks one of them. Both of you are happy.

What if you could have such real-time conversations with your website and online store visitors? There was no way you could do that ‘polite conversation’ with a visitor, up until now.

Zoho SalesIQ is a real-time sales intelligence platform that gives you the context and features to have meaningful interactions with your visitors and prospects. It also seamlessly integrates with Zoho CRMBelow are few exciting features of Zoho SalesIQ:

1) Zoho SalesIQ ‘Rings’: Intelligent grouping of website visitors.

Zoho SalesIQ Rings

Different kinds of people check out your website. More often than not, they all don’t express the same level of interest. Some just casually check out your website. Some go a little deeper and spend more time. A handful of those look for specific information like testimonials or a particular coupon.

Zoho SalesIQ helps you segment these visitors based on their levels of interest. Once you do that, you can prioritize and spend more time on those visitors who need your attention more.

You can arrange visitors in concentric rings based on criteria like their location, the landing page they just visited, the time they spent on the page or 20 other rules based on their activity.

You can also bring the power of Zoho CRM over to Zoho SaleIQ. Website visitors can also be grouped based on lead, contact and potential data available in Zoho CRM. You can even get notified in Zoho CRM when a hot prospect lands on your website.

2) Proactively engage with website visitors.

Zoho SalesIQ engage with website visitors

When visitors spend more than, say, 5 minutes on the pricing page or on a product detail page, it’s very likely they could use some help. They could have specific questions or maybe they’re looking for a discount. These are good opportunities to intervene and win their respect.

Zoho SalesIQ enables you to hand pick hot prospects and proactively connect with them. A real-time feed shows you how a visitor is navigating through your website. Have a context-rich conversation with them and add value to their visit. Read more

2 Ways Live Chat Can Enhance Your Customer Service

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Landing a new customer is 5x more expensive than keeping an existing customer. How do we keep our customers happy? By providing outstanding support. LiveDesk let’s you delivers outstanding customer service and keeps your retention rates high.

Let’s look at a scenario below that is all too typical in business.

Riley and Karen, both customer service managers, are upset. One of their biggest customers is threatening to leave. José Pérez, the COO of B2B SellingStrategies, just complained of bad service during a critical timetip5

This is a pretty common conversation today. Several businesses are adopting live chat as a channel for customer service, in addition to traditional ones like email.

Here are 2 ways to enhance your customer service by implementing a live chat solution, Read more