It’s Here, The All New Zoho Recruit!

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We’re excited to announce the launch of the all new Zoho Recruit. We owe a big one to our faithful customers, who have contributed much to the crafting of this version through their valuable feedback and feature requests.

The four major challenges recruiters usually face are sourcing hurdles, tracking inefficiencies, lack of collaboration and software complexity. To overcome these challenges, we offer you a feature-packed and easy-to-use recruitment solution with the new Zoho Recruit.

We’ve got everything you need to start your recruitment process from scratch, and keep it running smooth and hassle-free.

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5 Tips from Sherlock Holmes to manage recurring billing

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The name is Sherlock Holmes and the address is 221b Baker Street.”

The world’s favourite consulting detective has emerged from the fog. He is edgy, contemporary, stubborn, difficult and dangerous. Yet, he has successfully mesmerised his audience with slow motion fist fights and savant-like ability to see what is invisible to the common man. And, with over 200 movies and a universally acclaimed series starring Oscar-nominated Benedict Cumberbatch, Holmes has been raking in the big bucks for the production houses.

5 tips on recurring billing from Sherlock.

Holmes’ daredevilry is an outcome characterized by uncertainty. Fast forward to the 21st century, the business ecosystem can be more bewildering than the rooftop plunge from season 2 of Sherlock Holmes. Combine that with reporting VAT and reclaiming it from Her Majesty’s Revenue and Customs(HMRC) can be daunting. Designed to steer away the complexities of subscription business and VAT, Zoho Subscriptions has everything you need to handle recurring billing and manage customer subscriptions.

Here is how subscription businesses can always draw a parallel from Holmes.

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5 Closing ​Questions Every Salesperson Needs to ​Know

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You’ve made your pitch and answered several rounds of ​queries, but you’re not any closer to a deal. ​What’s worse, people you’ve been interacting with are not the ones who would ​make the final call. No, the decision makers are elsewhere, and have a different set of priorities you haven’t quite addressed in your ​pitch.

​Sounds like a nightmare? ​This is why closing questions are an important tool. It’s easy to miss out a few points while making a presentation and answering ​questions, ​but your closing questions should be designed to fill in these gaps and give you a clear idea about what to expect next.


Here’s a list of five powerful closing questions that’ll help you clinch the deal:

1. Does our solution meet your need?

Does your client see value in what you’re selling? This question is the key to finding ​ out. There’s also a chance that, even after making the best pitch ever, you failed to elaborate on a feature that’s crucial for your prospect. ​So, make sure you know your ​prospect’s essential priorities and needs. You can alternatively ask: “Is there anything that’s important to you which I haven’t covered?” Read more

5 Elements That Affect Form Conversions

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Forms - Elements that affect conversions

Several aspects in a form influence users to click that submit button. Unfortunately, users don’t always convert as much as you’d like. Here are five elements that you can improve on to instantly increase your conversions.

Leave a strong first impression
No matter how you share your form, design is essential. For a well responsive form, seek advice on color and font choices from professional designers. Use the color wheel as a reference for essential color combinations.

Seasonal and timely theme and layout modifications attract visitors. For instance, fonts like Georgia and Open Sans look good on the web. Analyzing what works and what doesn’t helps you increase form conversions.

Keep it short and sweet
Unlike surveys, you don’t have to use flowery gimmicks in a form to keep users’ attention; people easily fill out forms that are direct and to the point. Combining two or more questions, or complex phrasing reduces clarity; try creating crisp and concise forms that are easy to understand.

Place labels right
Where you place your labels highly influences your conversions. Some people prefer to display labels above the field while others prefer it aligned next to a field. Recognize your audience’s preferences for increased conversions.

Check your data filters
Though filters like mandatory fields and CAPTCHA ensure data quality, they shouldn’t restrict submissions. Personally, I never submit forms if the phone number is mandatory — or I enter a fake number, which is useless for the form owner. Unless it’s necessary, reserve the mandatory option.

CAPTCHA is perfect for complex or embedded forms — forms that are prone to spam. But it adds little value to a close-knit group. Keep your forms simple for more conversions.

Make use of rules
A great way to add credibility to your form is to filter the questions visitors don’t have to see. Use field rules to display questions based on the responses to previous questions, and form rules to define actions for your form as a whole.

We’ve found that these elements improve conversion rates, but we want to hear from you too. Share your experiments; what do you do to increase conversions?

New Zoho Campaigns App for Android: Control your campaigns on the go

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For over a year, our iPhone users have been effortlessly managing their email campaigns using the Zoho Campaigns mobile app. With the ability to monitor campaigns, organize subscriber lists, view reports and work offline, it’s easy to carry out a successful email marketing strategy wherever your job takes you. And with our growing user base, it’s no wonder we’ve had high demand for an Android version.


Today we’re delivering good news, Android users! We’re excited to announce that you too can now use your mobile devices to manage your email campaigns on the go. All of the key features available in the iPhone app are now available for Android, including: Read more

Customer Story: How Mogl Built a Business and a Charity with Zoho

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Southern California based start-up Mogl gives cash back to consumers for eating out and has seen sales soar since incorporating Zoho products into their business. In addition they donate a portion of every customer transaction to charity.

Watch how Mogl uses Zoho CRM, Creator, and Reports to operate lean while experiencing rapid growth.

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