That’s right. You didn’t read the title wrong. Don’t get started with social media marketing for your business.
Or if you’ve already started, stop and rethink.
We’re not saying social media marketing isn’t necessary!
In fact, it’s super important. Just as important as owning a website and an email address for your business. However, what’s even more important is that you bring your business to social media for the right reasons.
Your reasons for choosing social media marketing will define your goals as well as your strategy for meeting those goals. If you start with social media marketing because of the wrong reasons, you’re likely to spend time and effort chasing the wrong goals.
Don’t do it.
Here are 3 really wrong reasons for choosing social media marketing for your business:
Wrong Reason 1: Because it’s cheap
Let’s face it – there’s no such thing as a free or cheap way to market your product or business. While you don’t necessarily need to pay money to get started with social media marketing, there’s still a cost involved.
For one, you’ll have to be prepared to spend a lot of time listening to your audience, interacting with them and creating unique content to engage them. All of these activities need time and focus. Creating that time and focus would mean cutting down on some of the other stuff you do.
But time isn’t the only cost that you’ll have to incur. Read more