Case Study: Quick Deployment of a Big Data Reporting Solution

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There are a lot many businesses who have on-premise, legacy software systems being used for many years. While such software might have served those businesses well over the years, moving to the latest technology always brings in more benefits.

wwex-logoTake the case of Worldwide Express, a global logistics company and an authorized reseller of UPS. Worldwide Express handles millions of shipments for more than 30,000 customers worldwide. Read more

Customer Spotlight: Start-up Goes Mobile With Z-CRM

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“We have to get organized!”

Less than a year after starting his own digital marketing and lead generation consultancy, president and founder of Lucid Digital, Mark Gadala- Maria, realized there was a major deficiency.  At this point in time, it hadn’t yet become a major hurdle, however Gadala-Maria knew that if business continued to grow at the rate it had in just a few months since the company’s inception, it would soon be a problem.

“One of our specialties is lead generation for both ourselves and our clients, and at the rate we were acquiring leads, I knew I had to get organized FAST otherwise I would have a disaster on my hands.”

So Gadala-Maria did what any savvy business owner would do – he asked Google for the answer…

The Business

Lucid Digital is a web development, digital marketing and lead generation consultancy based in Miami, Florida.  The company was founded in 2011 by Mark Gadala-Maria who, only one year after completing his undergraduate degree at Florida International University, decided to venture out on his own.

Lucid Digital focuses on creating an online digital presence for any business.

As Gadala-Maria puts it, “Since this company’s inception I have been obsessed with web development and internet marketing of all forms.  While many would say my specialty lies more with Search Engine Marketing because of the years I spent working for one of the biggest SEO companies on the planet, in reality my skill set and underlying focus has been on all forms of Digital Marketing & Application Development, web and otherwise.”

The Challenge: Managing a rapid inflow of leads via mobile 


As with any new company, the inflow of business and leads was modest soon after Lucid Digital went live.  When the company was receiving just a handful of new leads per day, using email and spreadsheets was a serviceable way to manage these.

However, just a couple of months into business, the volume of leads rapidly increased and Gadala-Maria needed an easy way to organize these leads and make sure they were being accurately tracked.  Additionally, several of Gadala-Maria’s new clients needed the ability to manage leads on-the-go which was virtually impossible without a native mobile application.

Selection Criteria

Mobile Optimized – “Having a mobile app and being mobile optimized was huge for us and probably the biggest consideration.  We have employees in the field that need quick and easy access to CRM on-the-go without having to log on to a computer.  Additionally, we have several clients that we send leads to while they’re in the field so this offers major value to our clients as well.”

Cost – “We were a new company with not a lot of money so cost was a major consideration for us.”

Invoicing Integration – “I was really looking to integrate invoicing into my CRM solution so I was looking for something that was capable of integrating invoicing and accounting.“

Competitive Analysis of CRM Solutions

Prior to starting Lucid Digital, Gadala-Maria had used Infusionsoft CRM at his previous company.  Despite his familiarity with Infusionsoft, Gadal-Maria thought it best to go in another direction.

“Although there were a lot of things I liked about Infusionsoft, there were also a lot of things I didn’t, and when it came time for me to pick a CRM, I realized it was too expensive and lacked the capabilities especially those involving mobile that I needed.  Additionally, I wasn’t a big fan of Infusionsoft’s user interface.”

Discovering and Implementing Zoho CRM

“We actually found Zoho CRM with a simple Google search for CRM software!”

Once Gadala-Maria settled on Zoho, he was pleasantly surprised with the ease of implementation into Lucid Digital.

“To be honest, Z-CRM was perfectly easy for me to integrate within the company.  It fit right in and was exactly what we needed.  It was pretty much ‘plug-and-play’ for us.”

Now having used Z-CRM for several months, Gadala-Maria has even more enthusiasm for the software.

“Zoho CRM was not only the most affordable but by far the most efficient for what we do at Lucid Digital.  In fact, I’d go as far as to say that I don’t think there’s any other software out there that can do what you’re doing for us, and certainly not at the same price.”

“I also recently signed up for Zoho Invoice to integrate with CRM and take care of all of our accounting.  We have been using Quickbooks however it’s not the best and the fact that we can integrate the leads directly with the invoices is perfect.  I’m also thinking about adding Zoho Projects and Zoho Campaigns just because it will be so nice to have everything managed in one place.”

Life After Implementation

“For us Zoho CRM has been amazing!  I use it not only for my customers but for my business as well.  In addition to satisfying all of my ‘must-have’ criteria, Z-CRM’s user interface is great.  Very simple and easy to navigate which makes it a pleasure to use on a day-to-day basis.

When asked about his favorite Z-CRM features, Gadal-Maria did hesitate:

“The mobile app is a monster favorite of mine!  I also love the notes options for leads, and  the customizability of the interface.”

What Would You Like to Say to Other Customers about CRM Solutions?

“Right off the bat I would tell anyone looking for a CRM that it has to be Zoho.  The reason I’m such a big fan is because I really haven’t seen anything that is THIS good and businesses need EXACTLY what Zoho offers.  I’m still in the process of integrating other Zoho tools and I’m excited about doing it because I can see how much my business will benefit.

I’m a big tech guy and I’m really into the technical industry, and in my book, Zoho is doing everything right.  I haven’t seen anyone else doing things the way Zoho is doing it and I can’t wait to integrate more Zoho tools.”

To learn more about Lucid Digital, CLICK HERE

Customer Spotlight: Business Thrives Thanks to the “Perfect Pair of Jeans”

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For nearly twenty-two years, Alexander Loffeld was a successful businessman working initially as a sales agent for shoe company Lisa Tucci, before joining another designer shoe company as a top sales manager.  On the outside, things seemed to be going well.

Loffeld however was fed up.  Corporate bureaucracy and the grind of long hours and constant deadlines were finally wearing him down.  In 2009, Loffeld decided “enough is enough.”

“I basically had a breakdown, and in one week I sold nearly all of my possessions.  For the next two years, I basically lived a very relaxing life and let the previous twenty-two years of work stress evaporate from my body.”

After two years however, Loffeld was ready to return to the game.  This time however, he was going to start his own business, Hillbay Consultancy Ltd.  All he needed was a few tools to help him get started…

The Business

Hillbay is a consultancy for the shoe industry.  In addition to selling shoes under their own label, Hillbay provides design, production, and distribution for a variety of companies across Europe.

Hillbay Consultancy has an extensive network of shoe manufacturers operating around Italy and works with a variety of customers at various levels of shoe production.

The Challenge: A Company Rapidly Gaining Contacts Seeking a Simple CRM Solution

alex loffeld

Loffeld knew immediately after starting Hillbay Consulting that he needed a CRM solution.

He was rapidly making new contacts and had an existing large database of leads for which he needed a customizable and easy-to-use CRM solution.  As a startup company, Loffeld was also very price sensitive and could not afford to try out an expensive CRM solution only to find it unsuitable for his needs.

Loffeld’s primary challenge then was quickly finding a long term CRM solution that matched his rigid criteria.

Competitive Analysis of CRM Solutions

Loffeld had several years of experience with CRM prior to starting Hillbay Consultancy, and was thus very particular about two “must have” features:

Easy to Use – Because of the high volume of clients and Loffeld’s need to keep everything neatly organized, he did not want to waste time navigating through a complicated CRM solution.  Ease of use was essential.

Low Cost – As a startup, Loffeld was concerned with keeping costs low when selecting business software to integrate into his company.

Prior to using Zoho CRM, Loffeld had extensive experience with Exact Synergy’s CRM solution however he was less than satisfied.

Exact was quite difficult to use.  It needed a lot of hardware, was very difficult to learn, and was not very precise!  I needed something EASY!”

Discovering and Implementing Zoho CRM

Prior to Loffeld discovering Zoho CRM, he was already a user of Zoho Mail, so he was familiar with the company.  During his research into CRM solutions, he stumbled upon an article entitled “5 CRM Companies for You”

“I found an interesting article in a Dutch magazine which listed five different CRM solutions.  They touted Zoho VERY highly, and I somehow subconsciously was saving the ‘best for last.’  I tried every one of them with varying levels of satisfaction for the next two months until I finally realized I haven’t yet tried Zoho CRM itself!”

Having already tried out a number of CRM solutions, Loffeld was growing weary that he would find his ideal solution but was pleasantly surprised when he registered for Zoho CRM.

“I registered for Zoho CRM and after just a few hours, I knew this was it!”

But Loffeld didn’t stop with Zoho CRM.  As he began to grow comfortable with the interface and customizing it for Hillbay Consultancy’s needs, he began to discover other Zoho tools and solutions that integrate tightly with CRM.

“Once I imported all my clients, I began to brainstorm some different ways I could interact with them.  Then I discovered Zoho Campaigns, and integrated that with CRM to send mail out to my clients.”

As Loffeld dug deeper, he began finding value in a number of Zoho products.

“At the moment, I think I use everything of Zoho!  I use Zoho CRM, Campaigns, Sites, Invoice, Projects, and Mail.  Using these products together has made things even easier for me!  I also have begun integrating the mobile option which adds to the convenience.”

Life After Implementation

As soon as Loffeld decided that Zoho CRM was the solution for Hillbay Consultancy, he really “sunk his teeth in” and began taking advantage of Zoho CRM’s customizable features.

“I began optimizing Zoho CRM for myself by adding several custom fields, and grouping clients into separate groups.  To be honest, now I use every feature in CRM in addition to the new features that are added because everything is just so simple to learn.”

Hillbay Consulting is now thriving and has even started its own shoe label in addition to the existing consulting services.  With Zoho tightly integrated into the company, Hillbay has been steadily outgrowing and outperforming its competitors.

What You Like to Say to Other Customers about CRM Solutions?

“If I were to write my own perfect CRM software right now, it would be nearly identical to Zoho.  The BEST thing is that it’s so easy to use!  Zoho CRM is like a good pair of jeans that fits great when you try it on, and one year later is even more comfortable.  I now essentially have Zoho integrated in all aspects of Hillbay Consultancy and we are thriving.”

To learn more about Hillbay Consultancy, CLICK HERE

Customer Spotlight: Largest Sensor Company in the U.S. Implements Z-CRM

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Over the last few years, Banner Engineering has been growing at a rapid rate.  With over 3000 employees, 7 corporate offices, and 147 products, Banner began realizing the challenge of tracking sales quotes from several sales representatives over a wide array of products.  Their system of tracking via MS Excel was actually causing more confusion and extra work.

Six months ago, Banner decided it was time to find a solution to these tracking difficulties and contacted Rivet Solutions, an IT and business solutions consultancy.  Rivet was tasked with finding a CRM solution that matched Banner Engineering’s extensive needs and implementing this solution as quickly and painlessly as possible.

The Business

Banner is the global leader in process and industrial automation, helping customers increase efficiency, reduce costs, ensure quality, monitor and control processes, and safeguard employees.

Banner focuses on delivering industry-leading photo eyes, sensors, vision sensors, wireless sensors, machine safety, e-stop devices, vision lighting, and a wide assortment of indicator lights, tower lights, stack lights, and pick to lights.

The Challenge: Finding a CRM that can Handle Extensive Information yet be Implemented in Under a Month


Ameya Nisal of Rivet solutions lead the effort of finding Banner Engineering a suitable CRM solution.  The first thing he noticed were the extensive requirements.

“Banner had over nine pages of quotation parameters that we needed to meet which was a real challenge.  Additionally, they didn’t have the flexibility to be offline or in limbo for very long and they needed full implementation, automation, and training completed within a month.”

Competitive Analysis of CRM Solutions

As Rivet analyzed Banner’s extensive requirements, it became clear that Zoho CRM was the optimal solution.

“We considered SalesForce and Sugar CRM but quite honestly, I hesitate to recommend them because of the complexity of usage. “

This was especially important considering the timeframe that Rivet had to implement a company-wide CRM solution.

“We emphasized Zoho CRM because of the simplicity of usage.  It is considerably easier to use than any other full-featured CRM solution and considering the timeframe with which they wanted full-implementation, Zoho made the most sense. “

Rivet likes to go the extra level however to ensure that the customer is agreeable to their proposed solution.

“Zoho is always a very agreeable to customers because there is a lot of press out there, specifically, which recommends Zoho as the best all-around CRM solution.  I want the customer to feel 100% comfortable and once I show them these recommendations, they are entirely on-board. Additionally, CRM solutions like SalesForce and Sugar are exorbitantly more expensive and customers pay for features which they never use.  With Zoho CRM, you only pay for the features you use which Banner liked much more.”

Implementing Zoho CRM

Rivet solutions actively worked with Banner engineering and had them independently using Zoho CRM after only 25 days.

Life After Implementing Zoho CRM

“I’m happy to say that Banner has been successfully using Zoho CRM for over 5 months now.  The marketing/sales team incorporates all of their leads within Zoho CRM and Banner has been able to satisfy all of its requirements and needs with Zoho.”

“95% of Zoho CRM users are happy and comfortable using Zoho already.”

What You Like to Say to Other Customers about CRM Solutions?

“This initially seemed a great challenge for Rivet solutions to implement a complete CRM for the largest sensor company from the U.S.  However, I think the ease with which we were able to implement this and the timeframe with which Banner Engineering was able to be completely and comfortably integrated with Z-CRM is a great testament to Zoho. “

To learn more about Rivet Solutions,CLICK HERE

To learn more about Banner Engineering, CLICK HERE

Customer Spotlight: Migrating from Salesforce to Z-CRM Saves Young Company Huge Money

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“It all started with Jim Cramer.”

For those of you unfamiliar with Jim Cramer, he is a popular American television personality, former hedge fund manager, and host of CNBC’s Mad Money.

As Indigenous Corporate Training Inc. (ICT) founder and CEO Bob Joseph tells the story, “Years ago, I was watching Mad Money and he was pushing Sales Force’s CRM solution.  I knew we were at the point in our company growth where we needed a good CRM solution and one that could accommodate our growth.  So, from Cramer’s recommendation we began our customer relationship management with Sales Force.”

Soon however, Joseph realized that Cramer’s recommendation was not suitable for ICT…

The Business

Bob Joseph - Founder and CEO

Bob Joseph – Founder and CEO

ICT is a global training company committed to working collaboratively with regional, national, and international clients to provide a broad range of performance improvement training services geared specifically at helping individuals and organizations to work effectively with Indigenous Peoples.

Based out of Vancouver, BC, and started in 2002, ICT goes to great lengths to help the Canadian government work with indigenous peoples to improve all aspects of operation.

The Challenge: Switching from Salesforce to a More Affordable, Simpler CRM Solution

Per Cramer’s recommendation, Joseph decided to incorporate Salesforce into ICT as their CRM solution.  However, five months into implementation, he found that Salesforce was creating a huge cost and time burden for the amount of use and functionality they were receiving.

“At that point, we were like a ‘Mom and Pop’ shop, and the cost of Salesforce was exorbitant for us and the complexity was causing us to waste too much time.”

Joseph knew he had two options:  either stick with Salesforce, go through the pains of learning how to use it, and simply eat the cost hoping that in the end the monetary and time investment would be worth it, or try a lower cost, easier to learn CRM solution without sacrificing any of the functionality.

Joseph decided it was time for ICT to make a change.

Competitive Analysis of CRM Solutions

ICT looked at several CRM solutions before finally selecting Zoho CRM.

“We looked at several CRM solutions including Sales Force and Trigger. When we found Zoho, we noticed the reviews were stellar, it had all of the functionality we needed and more, and it was free to sign up!”

Joseph had some definite “must haves” when searching for a CRM replacement.

“I knew that Salesforce was costing me way too much money, but I also knew I needed a full-featured CRM that could easily and quickly track customers through the entire sales process including ongoing customer support.”

Soon after signing up for Zoho CRM, Joseph realized that he had found a solution for ICT.

“Zoho had all of the functionality of Sales Force at a fraction of the cost. We signed on for free, started working with it, and realized that this is the solution for us.”

Implementing Zoho CRM

Prior to implementing CRM, ICT had several databases, calendars, and other data that was not shared.

“Data sharing was a huge problem for us!  My business partner and I would make phone calls, then later in the day would get together for coffee and realize we’d called some of the same people. When we started with Salesforce, this problem disappeared but now we were spending several extra hours having to navigate through complicated windows.  We eliminated one problem, but started another!”

However, when Joseph switched ICT over to Zoho CRM, both problems were alleviated.

Joseph found learning Zoho CRM very simple and intuitive and was able to have his entire database migrated over within a day.  After just a few days, Joseph felt incredibly comfortable navigating through Zoho CRM and using the majority of its features.

“It was just so intuitive and easy.  Now we were saving a ton of time while working together collaboratively, and the results showed immediately!  We were able to connect with noticeably more customers while delivering an improved service experience.”

“We actually use Zoho Projects to manage projects and connect that to CRM to have one cohesive dashboard.  It’s very easy for us now to navigate between customers and projects.

Life After Implementing Zoho CRM

As ICT became comfortable with Zoho CRM, they discovered some features that they hadn’t previously been familiar with but ended up being “real timesavers.”

“Zoho CRM really helped us with its data deduplication feature which in Salesforce costs several hundred dollars but Zoho provides for free.  Google app integration has also been huge.  We integrate Zoho Campaigns, CRM, and incorporate it with some of our Google apps to make one cohesive solution.”

Joseph has also found a lot of value in the Zoho CRM social media integration.

“We definitely use the Facebook, Linkedin, and Twitter integration a lot and it has proven to be a valuable tool for us.”

What You Like to Say to Other Customers about CRM Solutions?

“I would say get Zoho right away!  It integrates so easily with everything, makes life so much easier, and is easy to learn.  It has all the tools that every other CRM solution has, but at a fraction of the price and is so much easier to learn.”

To learn more about Indigenous Corporate Training Inc, click here.

Customer Spotlight: Using Automated Workflows in Z-CRM to Save HOURS Everyday

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When BrightWise Marketing first opened its doors over 12 years ago, CEO Jeff Gordon knew that CRM was of utmost importance in creating a positive customer experience and helping the new company grow.  Gordon selected a popular CRM solution at the time and “made due” for several years before realizing that the current approach wasn’t working.  “We had been talking about getting a real CRM solution for 6 or 7 months because our current CRM tool was simply not cutting it.”

Having used the same CRM tool for several years, Gordon was looking for a CRM solution that he could easily import data into, quickly learn to use, and automate many of his daily tasks.

The Business

Jeff Gordon - Found and CEO

BrightWise was started in 1992 by CEO Jeff Gordon to provide marketing consulting services to small and medium sized businesses.  Gordon refers to his marketing strategy as “action marketing.”

BrightWise’s strategy is to provide innovative strategies that generate response, change behavior, and build brand equity.  They focus on marketing programs that blend promotion, advertising, direct response, visual communications, branded products, and alternative media.

The Challenge: Finding a Cloud-based CRM solution with automated workflows

Gordon had been using GoldMine as his CRM solution for over eight years when he began to realize that it was becoming more of a cost and time incurrence than the benefit it was providing.

“We had been using Goldmine for many years and it was finally reaching the end of its useful life for us. We started having CRM problems and I was spending entirely too much money and time fixing problems!”

For Gordon, he found CRM advice from an unlikely source:

“My financial advisor actually recommended Zoho.  I signed up for free to and immediately knew whether or not this was the CRM solution for BrightWise.”

Competitive Analysis of CRM Solutions

Although Gordon used GoldMine as his CRM solution for several years, there were several specific issues he was having.

“Goldmine was much too complicated for our needs and it was becoming an ongoing cost sinker. I couldn’t actually implement things that I wanted to with Goldmine, specifically automating workflow.”

Gordon had three main selection criteria for a new CRM Solution:

Workflow Automation – Gordon places high value on time savings to automating workflow was of high importance.  “I really wanted to be able to take sales processes, break them down, and then automatically generate emails, setup tasks, and other things like that.”

Simple Interface – Gordon found Goldmine’s increasing complexity frustrating and time consuming and wanted a simple, easy-to-navigate solution

Cloud Based – Gordon wanted to increase his virtual capabilities including using virtual employees which made this an essential feature.  “The initial allure of Zoho CRM is that it was cloud based which would allow us to be more virtualized.”

Implementing Zoho CRM

After about a month of using CRM, Gordon and the rest of BrightWise felt very comfortable with Zoho CRM and were already saving time by automating workflow.

“Zoho CRM was just so smooth and swift and made workflow automation so easy”

Once familiar with Zoho CRM, Gordon soon discovered Zoho Projects and decided to integrate that as well to create one interconnected solution for customer project management.

“We actually use Zoho Projects to manage projects and connect that to CRM to have one cohesive dashboard.  It’s very easy for us now to navigate between customers and projects.

Life After Implementing Zoho CRM

“The speed with which we work and the ability to get our hands on information is so much quicker and simpler.  I can’t over emphasize how much time we save using Zoho.  I have been able to save at least two to three hours per day since switching to Zoho.

Gordon has seen huge improvements to his business in customer acquisition as well.

“Managing potential customers has been the biggest boon to my work in dealing with clients and helping me to organize and manage multiple priorities.  We’re now integrating QuickBooks with Zoho so we now have a 360 degree view of client activity from one dashboard which is something I’ve wanted for years and with Zoho became a reality.  But the improvement in dealing with potential customers has been where I’ve gained the most value since switching to Zoho.”

What You Like to Say to Other Customers about CRM Solutions?

“Zoho is always upgrading, adding new features, and make new things available which I really like.  It’s so quick and everything just goes where it’s supposed to go.  Everything is just so easy.  Zoho is just so smooth, reliable and doesn’t crash EVER!”

“The bottom line is that every business person is looking for the same thing:  a sustainable, systematic process for growth that doesn’t’ depend on them being there and is a money making machine that can live in perpetuity.  Zoho CRM does exactly this.”

To learn more about BrightWise, click here.

Customer Spotlight: Zoho CRM Transforms the Way a Business Tracks Customers AND Equipment

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In 1999, Chester Hull saw a major opportunity in the consulting industry.  As an ordinary consumer, Hull began to take notice of how frequently he was put on hold when calling companies for support, inquiries, or product information, and how often the experience was relatively unpleasant.

“How long will I be on hold for?  Why is the ‘hold music’ so awful? When will I reach a real person to talk to?!”

Hull seized the opportunity to address this common customer pain and started his company Prosound to alleviate this pain.  His goal was to work with companies around the globe to offer an amazing customer phone experience.

For the first seven years of business, Prosound tracked its customers with spreadsheets and various database programs.  As the customer base grew, so did the data that needed tracking.  Additionally, the aspect of mobile integration offered a valuable opportunity for Prosound which was impossible with the current customer tracking approach.  Hull decided that if Prosound wanted to take business to the next level, he needed flexible CRM solution with mobile integration.

The Business

Chester Hull - Founder and CEO

Chester Hull – Founder and CEO

Pro Sound is a consulting company providing turn-key systems for transforming customer caller experience.  Prosound’s services include writing automated phone messages, recording them, and ensuring the installation works according to a company’s system specifications.   As CEO and founder Chester Hull summarizes Prosound’s approach, “Why are your callers reaching out to you, what are they expecting, and how can we make that experience better.”

The Challenge: Migrating to a CRM Solution with a Large Database of Contacts and Implementing Mobile

Prosound faced an intimidating task:  transferring their existing database of thousands of contacts into a cloud-based CRM solution.  Additionally, they would restructure the way they interact with customers to take advantage of mobile integration so that customer information could be accessed and edited in-field.

As such, Prosound needed a CRM solution where they could quickly import contacts and easy begin to use mobile features without incurring substantial cost.

Competitive Analysis of CRM Solutions

Hull initially tried the CRM solutions from Intuit and Salesforce.

“With the Intuit product, it just wasn’t as customizable and flexible as we needed.  And with Salesforce, it was actually just more than we needed and certainly much more cost than we needed.”

Hull’s selection criteria for a CRM solution were the following:

Low Cost Barrier to Entry – With the myriad of CRM solutions available, Hull did not want to end up spending a lot of money on a CRM solution that didn’t fit his needs.  Rather, he wanted something he could start using immediately, before deciding if this is the right solution for Prosound.

Mobile Integration – Prosound performs a large number of field visits and needs to access customer information on the go.

Flexibility – Customer equipment tracking requirements constantly change for Prosound, so they needed a CRM solution which allows them to easily customize and change the tracking fields.

Connectivity – Ability to sync with email management software to allow easy data sharing.

Implementing Zoho CRM

Prosound’s choice to try Zoho CRM was quickly validated with the ease with which they implemented it.

“Migrating over was pretty basic for us.  What was really nice is that we slowly dialed in our customization of CRM and could add additional fields as we went, whenever we wanted.”

Soon after trying the free trial, Hull decided that Zoho CRM was the solution for him.

“It was just so easy and intuitive, and it satisfied every one of my requirements.”

Life After Implementing Zoho CRM

Zoho CRM’s first major impact for Prosound was that it enabled much better tracking.

“Before implementing Zoho CRM, we didn’t have an exact track of the equipment we had at a client’s site, what the status was, and what kind of phone system they had.  This information just slipped through the cracks and this was one of the first customizations we used with Zoho CRM.  Now we can quickly pull up that information as we’re talking to a customer and know exactly what equipment they’re using.”

Additionally, Zoho CRM’s cloud storage allowed easy data access and automatic data backup.

“In the last four years, we’ve transitioned entirely to the cloud so every business function that we do is in the cloud and Zoho CRM was a natural fit for that versus something running locally. We’re now a completely virtualized office so we have people connecting from different parts of the world.  Additionally, Zoho CRM gives us instant backup and data recovery which is great.  Zoho CRM has been a perfect fit.”

Prosound has also been able to take advantage of Zoho’s cross product connectivity.

“We’ve been able to tie CRM and Zoho Creator together and store things like email conversations in the Creator database and link them to specific customers in CRM which is critical.  Connecting these two applications has been incredibly powerful for us.”

Since implementing Zoho CRM and Creator, Prosound has enjoyed steady growth which Hull largely attributes to the time savings and ease with which he and his employees can navigate through customer data.

“Zoho CRM saves us a ton of time and really allows us to have smooth and quick interactions with customers allowing us to fit in more work per day.”

What You Like to Say to Other Customers about CRM Solutions?

“I recommend Zoho CRM as often as I can because the barrier to entry is so low and anyone can jump in, starting using Zoho CRM, and get the advantages right away. It’s free, extremely customizable and flexible, and it’s mobile!”

To learn more about Prosound, click here.