Rivet Solutions is a consulting company that provides dynamic IT and business solutions in a variety of divisions to clients around the world. About eight months ago, Ameya Nisal, a consultant for Rivet Solutions, and his team were called in to find a solution to the inefficient marketing process currently in place at ThinkLABS.
ThinkLABS is India’s largest hands-on science and technology education provider. Since its inception in 2006, ThinkLABS has partnered with roughly 300 primary and secondary schools as well as 23 colleges across 23 Indian states.
“It is the brainchild of Gagan Goel (an Indian Institute of Technology alumnus). He has spearheaded their entire mission,” Nisal said. “ThinkLABS establishes robotics labs in schools to motivate young people through hands-on learning in the arenas of science and technology. They also provide further training to university students—preparing college students for careers in innovative technological fields, like robotics.”
However, ThinkLABS’ growth was being hampered by a very slow sales cycle…
Sherpa, an enterprise video production company located in Northern California, runs their entire sales pipeline with Zoho CRM.
Watch how Sherpa uses Zoho CRM to increase visibility of their sales pipeline by 65% and reduce lead to warm prospect time by 60%, all contributing to greater profits.
Southern California based start-up Mogl gives cash back to consumers for eating out and has seen sales soar since incorporating Zoho products into their business. In addition they donate a portion of every customer transaction to charity.
Watch how Mogl uses Zoho CRM, Creator, and Reports to operate lean while experiencing rapid growth.
C-levels and managers are usually the first to understand the value that comes from having a unified customer view. They’ve developed ways to manage customer relationships by using Rolodexes, spreadsheets, or a pen and paper. But, it wasn’t until the late 1980’s when businesses started moving from a physical Rolodex to a more sophisticated “digital Rolodex.”
Enter CRM systems.
Using a Rolodex or a spreadsheet to manage customer relationships often lacked the strategy needed to build long-term relationships. When CRM systems were introduced, they provided businesses with a long-term strategy to proactively engage and manage customer relationships, close more deals and automate recurring tasks.
One common misinterpretation of a CRM system implementation is that it’s seen as a one-time event and that upon purchasing the software license, all broken sales processes, lost leads and lack of follow through will be repaired. While a CRM system is designed to support your sales process, it will not, by itself, cause your business to grow. This is why you should treat your CRM implementation as a long-term, company-wide strategy and not as a one time event.
While C-levels and managers have the best intentions, CRM strategies often fail in the beginning of implementation. But why?
Here are 5 pitfalls you can avoid while developing your CRM strategy. Read more
This is a guest blog by Gal Rimon, the founder and CEO of GamEffective, a next-generation enterprise gamification company focusing on skillful change in organizations.
Many sales advice columns contain one recurring recommendation: a leaderboard. They suggest charting all sales people on a leaderboard and waiting a little for the leaderboard to sink in. They promise that as a result, sales numbers will hit the roof. Is this true?
Sales people are a competitive bunch, and a good sales contest can certainly motivate them. However, leaderboards are often misused – in sales situations and otherwise – with potentially nasty outcomes. Here are five toxic sales leaderboard habits:
Simon Sinek’s inspiring TED Talk about why good leaders make you feel safe got me thinking about the implications when it comes to running a business and a sales team. In his discussion, Sinek points out that the military gives awards to those who give their lives for others. We call them heroes, honor them with ceremonies and reward them with medals for their bravery and selflessness. Of course, these folks deserve to be recognized for their contribution.
Every business, no matter the industry, eventually needs a CRM. As a company that has been in the CRM space for a decade now, we are always pleasantly surprised when customers from across various verticals tell us how our system works for them. It inspires us to create a product that is so flexible and customizable, that it fits everybody’s needs. That’s why we believe in #CRMforAll
Don’t believe us? Here are 5 unique companies that use Zoho CRM: