“We had more Excel files than we knew what to do with.”
It was September 2014 and national head of auction operations G. Praveen Kumar knew that a change had to be made.
“It was simply becoming too complicated to manage a multitude of shared Excel files for all of our data. I knew we needed a secure, online solution to manage our deals and work flows, but quite honestly I wasn’t sure where to look, or which platform would be the best.
I knew we needed something, and I wanted it in place before the start of fiscal year 2015. I needed something online that we could learn very quickly, where we could store our data and share it across users. There was a real sense of urgency to get something in place.”
In early 2014, Forrester Research predicted that there would be an increased number of organizations who would adopt a more disciplined approach to customer experience transformation.
In December, Gartner released its 2015 predictions in CRM. One of the key findings is that the number of organizations that receive 100% CRM functionality from the cloud will increase and that the digital disruption will cause win or lose customers.
Don’t let your CRM initiatives become stagnant. Use it to bring life to your business. Help your sales and marketing teams be successful in 2015 with these New Year’s resolutions: Read more
This is the last post in our series looking at the 5 Big Questions of CRM Systems.
In case you missed the first four posts, make sure you check them out:
1. Who Should Use a CRM System?
2. What is a CRM?
3. Why You Need a CRM System
4. When Should You Implement a CRM System?
In this post, I want to give you some best practices for using CRM.
This is the fourth post in a five part series looking at the 5 Big Questions of CRM Systems.
If you missed the first three posts, you’ll want to check out Who should use a CRM, What is CRM and Why You should use CRM.
This post will discuss when you should implement CRM into your business.
As a small business, you probably use an organizational process that has worked well up to this point. Maybe you’ve used Excel to keep track of new purchases and contact information, or maybe you use several different apps for your data.
Whatever your process has been, you’re looking for something more. (or you wouldn’t be reading this!) Read more
This is the post in a series looking at the 5 Big Questions of CRM Systems.
In the first post, we answered who should use CRM and in the second post I gave you five ways to start using Zoho CRM immediately.
We recently asked a group of small businesses to identify their biggest challenge regarding sales and marketing. 70% of respondents said engaging, qualifying and following up with leads was their biggest challenge and 61% said prioritizing and tracking activities and follow-ups for their sales team was also a problem.
CRM systems are designed to help your small business solve challenges when it comes to following up with leads and managing your sales team’s priorities. Read more
This is the post in a five part series answering the who, what, when, where and why of CRM Systems.
In the first post, we discussed who should use a CRM system. In this post we’ll define CRM.
CRM refers to the system a company uses to analyze customer interactions and measure data throughout the customer lifecycle. The goal of CRM is to improve business relationships with customers through retention and acquisition.
Think of it as a tool you need to manage business relationships, practices and strategies. It goes beyond managing your business contacts by also managing relationships with vendors, and internal sales and marketing teams. Read more
This is the first post in a five part series answering the who, what, when, where and why of CRM Systems.
First we want to look at who should use a CRM system. Don’t worry if you aren’t exactly sure what a CRM system is. I will define that in the next post. Let’s first decide if you should use one.
CRM systems are designed to help your small business solve challenges when it comes to managing your sales and marketing initiatives.
In a recent survey we conducted, CRM users ranked the ways a CRM has helped their business. 67 percent said using a CRM system helped them follow up on opportunities and leads and 56 percent said it helped customer relationships because the interactions were accessible in one place.
Here are three questions to help determine if you’re ready for a CRM system: Read more