Integrate CRM with Your Custom Front End Application

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In an effort to integrate a custom application with a database, a software developer struggles with one CRM application, but finds solace in Zoho CRM.


Pawan Jaiswal is a senior software developer that contracts on many different application integration projects. A few years ago he was working on a project for Laitkor Infosolutions Pvt. Ltd., a software development consulting company that builds custom web applications, mobile applications, and Windows applications.


Jaiswal was working on a project that required him to build a CRM backend interface for a custom application that was being used by a medical practice. He and his team started using Free CRM, but it quickly turned into a horrible experience.

The front end application that was supposed to be sending data to the CRM, wasn’t properly inserting the data into the database. To make matters worse they weren’t getting any proper reports as to what was going on, therefore making it impossible to debug, explained Jaiswal.

When Jaiswal called Free CRM for technical support they weren’t helpful and they took very long time to respond.

Tried Zoho CRM to solve their application integration problems

After lots of frustration, Laitkor’s client said to try using Zoho CRM.

Everything they wanted Free CRM to do was now happening with Zoho CRM. They were able to pass the values from the custom application to Zoho CRM and back again, plus they were getting reports from Zoho as to what was happening between the application and the CRM database.

Lastly, Jaiswal was very happy with Zoho’s support. Whenever he got stuck on a problem he just wrote up a query and got a response a few minutes later.

Advice for others

Jaiswal has become a fan of Zoho, and recommends it for other developers. He said it’s quite easy to use and if you don’t know how to program, the tutorials will help you develop your application.