If integration costs more than software, It is a bug, not a feature

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This quote from Microsoft from PC World article caught my attention.

For every $1 Microsoft makes on its software, partners make $8.70 in additional revenue servicing and customizing these products

I actually consider this a bug, not a feature of the traditional software model. It may be good for Microsoft and its partners for generating business. But look at it from a customer’s perspective. This means, for every $1 they spent on purchasing software, they end up spending $8.70 in customizing and servicing the software.

Among other things, SaaS makes integration easy. Our own integration, with both internal and external apps, is a great example of this. We launch a new integration almost every week. Try doing this with installed apps.

There is another advantage people don’t seem to notice with SaaS application integration. Once apps are integrated, all customers benefit from it. We integrated our CRM (among other apps) with Google Apps. This was done once and we have thousands of companies benefiting from this.

How does something like this work in the on-premise world? Well, software is integrated/duplicated in every, single, business. That probably explains the $8.70 for every $1 spent on software.

OneSaas integrates with Zoho CRM (Announced at CeBIT Australia, 2011)

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OneSaas is a Software-as-a-Service cloud integration platform that is designed to solve the challenges of integrating separate Cloud-based or On-Site software solutions. By integrating popular platforms from CRM, eCommerce, Invoicing, Email Marketing, Event Management, Project Management and Accounting, OneSaas gives you a way to simplify and optimize your business processes.

This is a guest post by Corneliu Tusnea of OneSaas.

When your business data like contacts, invoices, and product inventory is in the cloud, you can work from anywhere.

And you can use your favourite tools, such as Zoho CRM to stay on top of client sales, MailChimp for email marketing, and Shopify to host your online store. But what happens when your business data lives in two or three different Saas applications? Changing a customer address in one system means the others are out of date: Hello unhappy customers! To fix that problem you had to build custom integrations between the different Saas systems, and maintain them when systems changed. What a pain!

Enter: OneSaas.

OneSaas provides integration as a service, connecting your favourite web apps together so that you are never out of date. Now, when you update a contact address in Zoho CRM that is automatically connected to Shopify and MailChimp or the other 30 web apps currently supported or under development (spanning CRM, eCommerce, Invoicing, Email Marketing, Event Management, Project Management and Accounting), OneSaas gives you a way to simplify and optimize your business processes so that your whole Saas system works together: Hello happy customers!

What’s more, it means your data is always right, customers get their packages at the right address, your accountant loves that your numbers are up to date, and you can get on with running your business.

Zoho CRM is now integrated with OneSaas, and here’s a video of the announcement made at CeBIT Australia, 2011.

Learn more about this integration here.

What do you think about this integration? Do try it and let us know!

– Corneliu Tusnea