A1 Energy, an energy consulting firm, first opened its doors just over a decade ago. “We were selling energy efficiency before it was cool to be energy efficient,” Jon Porreca said.
Porreca is one member of a small, family-centric staff that manages the day-to-day administrative operations in Lancaster, Pennsylvania, a town roughly 80 miles west of Philadelphia. A1 Energy partners with contractors to assist governmental agencies, industrial, and commercial clients in maximizing their energy efficiency.
“When the go-green movement hit that really helped the energy industry, and it helped our business grow,” he said. “We got our start with coordinating the installation of high-bay industrial lighting systems, and to this day, lighting is still a lot of what we do.”
For a lot of small, family-owned businesses, effective communication and streamlined project management are vital to success. Every penny spent on a time-saving office suite or on CRM technology needs to generate healthy return and aid in the overall growth of the business.
“We weren’t the most tech savvy back when we started,” Porreca said.”We didn’t even have something as simple as Excel spreadsheets to track anything. Each person had their own system that they used, but there was no repository to keep and to share information. Eventually our business grew to the point where we needed to make a change in our processes. Read more
Email marketing is an inexpensive way to retain more of your current customers and sell to more of your prospective customers. That’s why we are happy to introduce the all new Newsletter Subscription Form that integrates Zoho Sites with Zoho Campaigns and MailChimp. Let your website’s visitors subscribe to your newsletter and you can keep them connected to your business with news, updates, and promotions.
It’s easy to add a Newsletter Subscription Form to your site. Just drag it on, choose which mailing list you’d like to connect it to in Zoho Campaigns or MailChimp, and start increasing your revenue.
To learn how to connect an email list to your website, visit our user guide or write to us at email@example.com
Zoholics: India is all about us sharing our journey through the years; in the faith that business owners would benefit from our experiences. We have decided to not stop with just that, however. Starting tomorrow, we are giving away .in and .co.in domains to businesses in India.
For many, an ideal business would be one which grows steadily year after year, chasing the dream of monopolizing their market. They would love to become an irreplaceable constant for their customers in an ever-changing world. However, in the process of growing, many businesses lose what they were loved for. In the long run, this loss would become a key factor in their downfall. For businesses, it might be better to be the king of a small kingdom, rather than a large collapsing anarchy. Would you prefer a slow steady stream, or a large unreliable downpour?
Design, as we explained earlier, plays a major role in making a great website. A design which is simply visually appealing, however, doesn’t necessarily guarantee a good rank in a search engine. The internet is peppered with beautiful websites which do poorly on search engines. Websites need to adhere to certain guidelines to ensure great optimization for search engines.
Everyone of significance needs (and has) a website. While the importance of websites is never argued, many consider designing their websites a boring and tedious job. Some prefer to ignore it completely, building text-heavy websites. Others hand it over to inexperienced designers, who put in too many design elements. However, with increasing numbers flooding the internet, it is safe to say that a website greatly influences the viewer’s perception of you. A poor design casts a disastrous shadow.
It is time we gave our websites’ design its due respect.
Customers can be . Their choices are heavily biased towards outward appearances. Why do subtle differences cause so much chaos in your sales? Are appearances so important? Should you treat your products like placebos, and invest heavily in pleasing your customers’ whimsical palate?