Ask any email marketing expert and they’ll tell you this: the success of your email marketing campaign depends on the health of your mailing list. The reasons are simple. It’s your subscribers who have chosen to receive your content. It’s also your subscribers who later become your customers and generate revenue for you. That’s why it’s important that you keep growing your subscriber base.
There’s another reason as well. It’s said that mailing lists degrade about 22% every year. Some people change their email addresses, others move companies and a few others opt-out of your lists.
One of the easiest ways that you can grow your list is by adding a subscriber form in your blog, website or social media sites. And with the updated sign-up forms in Zoho Campaigns, you not only get easier and more template choices but you also get new ways to track the progress of every subscriber. Read more
Email campaigns have become very visual. Images don’t just add beauty to your email templates. They communicate your message better and even make your emails memorable for your audience. There’s science behind this concept too. Research has suggested that our brains process visuals faster than text and that visuals also affect our emotions. This greatly affects our decision making as well.
While all this is true, creating the right image for email campaigns can be a challenge for many. Take the case of small businesses who do not have the budget to hire a professional photographer or illustrator. Or the case of an email marketer without the necessary HTML or design skills. Finding the right image to support your message can be tough, or even stressful at times. Read more
We received these questions from our customers recently:
“How do I send follow-ups to all leads who have clicked on a specific link in my email?”
“I want to add users to a new list whenever their potential/opportunity status changes in Zoho CRM.”
In Zoho Campaigns, it is possible to send out these follow-ups from the results of an email campaign. There are a couple of barriers, though:
- The process is manual.
- It has to be done for each and every campaign separately.
- There is no way to automatically move recipients between marketing lists when they move from one stage to another in the buying process.
For a growing business, this is not a scalable solution. Our customers also wanted to move from sending batch-and-blast emails to sending targeted content based on recipients’ behavior in an email. Read more
If you’re using email marketing, you already know the value of sending timely and relevant information to your customers. And if you’re in the eCommerce business, you’d have discovered that these emailers are a cost-effective way for motivating customers to make a purchase.
With Zoho Campaigns, it is now possible to send out these eCommerce messages to customers by integrating your account with Shopify. Shopify is one of the most popular eCommerce platforms available and makes it easy to manage your entire online store. Read more
We are delighted to be exhibiting at the Technology for Marketing & Advertising, 2014 in Earls Court 2, London on the 25th and the 26th of February, 2014. TFM&A is the UK’s biggest media, marketing and advertising event. We will be presenting our Sales & Marketing products, particularly CRM, Campaigns, Survey and others.
Catch us at Stand# H26.
Drop in for a free demo of our products. Or tell us your specific business requirements and we’ll help you address them with Zoho.
We look forward to seeing you there!
At Zoho, we believe that growing businesses should have the freedom to try and experiment as much as they want, without having to worry about limits. When we launched Zoho Campaigns, we had a similar goal. We wanted to make it easier for your business to define your email marketing campaigns and not worry about the process. And that’s why we’re constantly working on improving our product and pricing plans towards this theme.
It was during the first year celebration that we strengthened our free plan. Read more
It has been a while since Google shut down Google Reader. Many bloggers looked for alternatives to readers so that they could distribute their content to their audience. One of the ways that has remained most effective is the email newsletter. Emails reach the users right where they are: their inboxes. Email also gets checked at least 3-4 times a day across all devices. But then, creating and sending an email every time there’s a blog update can be time consuming.
Take this case: You’re a small business owner and you use your product blog to communicate about the latest updates and industry trends. You make sure that you write at least 2 articles every week. Once the posts are published, you monitor them for reactions from your audience. There’s one more step that you take to maximize reach; you email a copy of the blog post as a newsletter to your customers. Read more