In a recent team meeting I was asked this question: “What’s the aim of Product Marketing?” My answer was almost instant and I found myself saying, “To know and understand the customer.” I further explained that the crux of what I do depends on understanding the customer needs and opinion. It’s actually a cycle – know the customer needs – take actions – communicate – get feedback – make changes again.
This is the reason surveys play an important role for any product marketer. Customer Feedback Surveys are the best way to understand the feelings of a very large customer group at once. The information gathered can then be passed on to the Engineering, Sales and Customer Support Teams, and decisions on the product can be taken accordingly.
So, how do I go about getting this feedback from customers?…
You believe in Email Marketing. You also know all the statistics that prove email marketing to be one of the most cost-effective methods of reaching out to your customers. That’s why you run an Email Marketing Agency – helping your clients get the maximum out of their email campaign efforts!
Your team consists of Ben, James and Peter.
Ben is the one who comes up with those catchy subject lines and the email content.
James is the creative one. He designs templates and is the HTML coder.
Peter manages all campaigns and makes sure that they go out right on time, to the right people.
And, you’re the entrepreneur, of course. You also work with Peter to analyze all the reports that have come out, keep making changes to every campaign, so that the next one does way better!
The 4 of you make the best use of your expertise to help your clients. Your email marketing software must be capable of helping each of your team members to work independently.…
You might think it’s a little late to run your email marketing campaigns, but wait, have you thought of those last-minute shoppers?
It’s the final week of the holiday season and there’s always a last-minute shopping rush – people looking for the perfect gifts and trying to tick everything off their shopping lists.
As a retailer, you might just have an offer for them, but how do you let them know about your offers?
Here’re 2 ways in which you could run a last-minute campaign.
Make the best use of mobile-friendly templates
Since it is a last-minute campaign, you might not want to take any chances. The trends show more and more emails being read from mobile devices, and considering the holidays, people might be away from their work-stations. Email templates optimized for mobiles will ensure maximum engagement.
Zoho Campaigns just released 20 mobile-friendly templates that you can try.…
This is a Guest Post by Michael Cusden, Marketing Manager at SimplyCast.
The entire team at SimplyCast is thrilled at the addition of Zoho CRM integration to our list manager. Since it is our goal to help our clients access important customer data no matter where it is stored, it only makes sense to include Zoho.
SimplyCast’s all-in-one marketing solution & Zoho CRM are used by businesses to manage customer information in order to create targeted online campaigns. SimplyCast is an web-based marketing platform that provides users with automation and the ability to engage with clients on the preferred mode of communication.
A key component of SimplyCast is its all-in-one model that lets users create professional email, survey, voice, event, fax, SMS, press release and Twitter campaigns from one account and send accordingly.…
And the winner is… Zoho CRM!
Zoho CRM was awarded by The 2012 Market Awards as the winner in the Small Business Suite category. Conducted by the CRM Magazine, this award rates the top 5 vendors in every category based on a number of factors including customer satisfaction, product functionality and market share.
Zoho stepped up its game and stole top spot as our winner with a 4.5 for cost and a 4.0 for functionality. Analysts had plenty of positive things to say about this vendor. “Zoho CRM is cost-effective, easy to use, and continues to add on attractive functionality priced like an a la carte menu, which enables smaller businesses to scale as necessary,” says Leslie Ament, senior analyst and vice president of Hypatia Research Group. John Ragsdale, vice president of technology research for the Technology Services Industry Association, counted Zoho among the “rising stars” for small-business CRM.
This is a Guest Post by Neran Ashkenazi, CEO of OnClick Solutions Ltd.
What if I told you that you could generate at least 40% more leads without generating new traffic to your site? Sounds good right? Then you’ll love the innovative chat system we at HelpOnClick have to offer.
Including live chat in your site will give you an advantage over your competitors who do not have this capability. Customers in the digital age do not want to “open a ticket” or send an email through a “contact me” section. They want answers now. Having a chat capability enables this impatient potential customer to have a chance to ask a question in real time and get an answer right then and there. When they get what they want, they’re more likely to continue talking with you and buy something.
To get a better understanding of how this works picture yourself going to a new retail or service business online.…
Ok, the title is a give away and I’m sure many of you in Sales & Customer Support will definitely find this one useful.
But before I proceed, here’s a little background:
Ever since the launch of the New, Simpler CRM, our aim has been to make your CRM experience as simple as possible. And with Workflow Rules, you should be able to automate most of your activities, so that you focus on spending more time with your prospects and customers.
This update is also an effort towards the same. Here’s more on that:
Imagine a case where you cold-call prospects in the call center you work for. A successful day depends on the number of calls that you have attended to, and also on the number of calls that you have closed. The chances are high that a prospect you called is interested in your offer and would like a follow-up call. You now have to assign this to a field sales rep who has to follow-up with the prospect.…