If you plan to thrive in the era of the customer, now is the time to improve your customer service. Regardless of how your customers view you today, to position your brand for the future you first need to examine your company culture and ensure customers are properly considered, i.e. squarely in the center.
Instead of waxing philosophical about the value of a customer-centered culture and its power to revolutionize your customer service, let’s look to and learn from real-world examples.
Let me introduce you to 10 of the best customer service organizations in the world.
These beloved brands, who have each built their company around a strong customer-centric culture, will be our guide. As a direct result of their similar cultures, these companies share a relentless dedication to delivering exceptional customer service with each-and-every interaction.
Your customers love your service. They use it every day. You have been charging their credit card each month for the services they consume. Let’s assume that one of your customers’ payment failed. Now, what do you do in this situation?
It is unfair to cancel their subscription just because their card didn’t go through. You also cannot afford to forget the charges. You might be thinking, why can’t I just follow up with that customer? Sure, that sounds like a good option when you only have one payment failure to deal with. But, what happens when your customer base grows and you have to deal with multiple payment failures? It’s not feasible for you to keep track of all card failures and follow up on each of them manually. If this is not handled carefully, it could lead to involuntary churn.
Let’s take a look at what involuntary churn is all about and how you can solve it. Read more →
When Roger had his living room remodeled, he handed the key to his house to the crew after locking all other rooms because he didn’t want them snooping around.
Now, think why you should grant all your staff access to your accounting software in its entirety, when you only want them to handle a part of it.
It’s not possible for a single person to perform all the functions concerned with business like setting budgets, accounting, well, at least not efficiently. It’s key that these functions are delegated to bookkeepers, accountants, sales staff, and contract workers and performed independently by all members of the staff.
The problem with giving them all unrestricted access is that there is every chance that your financial data is under risk. And there lies an impasse! Limiting access too much could make it hard for your staff to do their tasks efficiently.
Ask any email marketing expert and they’ll tell you this: the success of your email marketing campaign depends on the health of your mailing list. The reasons are simple. It’s your subscribers who have chosen to receive your content. It’s also your subscribers who later become your customers and generate revenue for you. That’s why it’s important that you keep growing your subscriber base.
There’s another reason as well. It’s said that mailing lists degrade about 22% every year. Some people change their email addresses, others move companies and a few others opt-out of your lists.
One of the easiest ways that you can grow your list is by adding a subscriber form in your blog, website or social media sites. And with the updated sign-up forms in Zoho Campaigns, you not only get easier and more template choices but you also get new ways to track the progress of every subscriber. Read more →
When it comes to the annual gift splurge, Valentine’s Day is just shy of Christmas. And technically it’s not even a holiday! According to the National Retail Federation, this Valentine’s Day will bring in an estimated revenue of $19 billion for businesses. With wallets wide open this season, it’s time to saddle up and make the most of this romantic season.
Give these tips a shot and let the V-Day buzz do the rest to up your game this festive season.
Discounts are dandy but you can’t bank on them
If you are are going to compete with Walmart and Target, and offering discounts on a box of candies is your only strategy, you are destined to fail! Find ways to lead your promotion with that flagship product/service of yours.Read more →
We are excited to announce the all-new Zoho Reports 3.0, with a sleek new interface and loads of new features.
The user interface has been completely revamped. Zoho Reports 3.0 offers an enhanced user experience, designed for power users and beginners alike, to quickly and easily create fabulous reports. Read more →
We believe social media should be an integral part of a business’ sales & marketing, outreach and customer support strategy, instead of something you do in isolation. With that in mind, we’re excited to announce our first-ever Social Media Marketing product – Zoho Social.
We’ve built Zoho Social with a clear objective – to help you grow your social media presence with actionable insights focused on content and engagement.
Great content goes a long way to building a brand presence. But how do you know what’s working for your brand so that you can do more of it? Be it increasing your reach by publishing content, monitoring popular social media networks for brand mentions and keywords or getting actionable insights, Zoho Social has you covered.
Create & Publish awesome content
Zoho Social helps you with pre-publishing insights based on the engagement in previous posts and activity of your audience. It even goes a step ahead and shows you the percentage of your audience that’s likely to see your post now, suggests next best time to post and lets you schedule a post to go out at the same time of the day in different time-zones (say, 9am this Monday in Spain and 9am for U.S. Pacific Time).
Listen and Engage actively
We’ve previously talked about how listening is the first step to social media marketing. Zoho Social has a real-time monitoring dashboard to help you listen to what’s being said about your brand or a keyword you wish to track; and respond when you need to. There are instant notifications to make sure you do not miss any relevant conversation and can react faster. Read more →