Discover better ways to exceed customer expectations – Introducing Customer Surveys in Zoho CRM

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Zoho Survey is now integrated with ​Zoho CRM. If your CRM is the lifeline of your business, this integration is the perfect combination to transform customer relationships from direct feedback.

Whether you need to create a simple Net Promoter Score (NPS) survey or a detailed feedback questionnaire, you can get it done in a jiffy. Zoho Survey combines an easy to use interface with a number of question types and, if you need a ready-made survey, use a pre-built template questionnaire as your survey.

Build your questionnaires with Zoho Survey and schedule them for periodic feedback or to gather further information. Results from your surveys are pushed right back into your CRM. Not only are you able to view individual responses of each customer but you also have their entire history of responses in the contact profile.

What makes surveying a paramount need for your business is that you can maintain a consistent feedback loop with customers and your sales reps ​can sharpen their selling techniques. For instance, a sales rep on call with a customer can upsell or engage the customer based on the feedback the customer has provided. The answers from surveys are contextual for each customer which gives the sales rep an edge. How? He has information from the customer on his screen which he can use to engage in a conversation that is relevant to the customer’s response.

Need further reasons to use surveys? Picture these scenarios to see what you could be missing without them.

Recently, your sales rep won or lost an important deal. Do you know the reasons for the win or loss? If you ask your customers, you can measure and improve your service while interacting with the next set of prospects.

Product specialists in your team organize webinars and on-site training sessions for customer groups. Do you know how the specialists fare in their presentations? Getting in touch with the attendees and collecting their feedback helps your teams improve demos, webinars and training programs in the future.

How do you measure the satisfaction score for your brand? Periodically every few months or even once a year, knowing what your customers think of your brand propels improvement, better strategies and on the whole directs you towards providing exemplary customer satisfaction.

Within Zoho CRM, another element of collaboration establishes a link between creating surveys and distributing them easily which you can achieve with Zoho Campaigns. Once you are done creating a survey, you can choose Zoho Campaigns to schedule email campaigns containing the link to your survey.

The benefit of Zoho Survey being integrated with Zoho CRM is summarized in three points.

1.    Create surveys to gather feedback
2.    Schedule and distribute surveys and track responses instantly
3.    View responses contextually inside a contact details page

To know what your customers need, ask! The best way to do it is with Zoho Survey. Create a professional survey today and watch the results roll into your Zoho CRM.

To know more about this integration and setup, attend our webinar on Tuesday, November 4th, 2014.  To register, click here.

4 Ways Web Design can improve your Search Rankings

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Design, as we explained earlier, plays a major role in making a great website. A design which is simply visually appealing, however, doesn’t necessarily guarantee a good rank in a search engine. The internet is peppered with beautiful websites which do poorly on search engines. Websites need to adhere to certain guidelines to ensure great optimization for search engines.

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Basecamp users, BUMPing is now easier than ever!

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Ever since we launched BUMP, our Basecamp User Migration Program, organizations by the hundreds have been migrating to Zoho Projects. Why are they doing that? With Basecamp, you only get the basics covered like sharing files, assigning tasks and checking due dates. Zoho Projects is an advanced project management system with milestones, Gantt charts, dependencies, sub tasks, document management, advanced reporting, issue tracking and a lot more.

And you don’t pitch camp, when the doors of a palace are open before you!

BUMP-Basecamp-Projects-migration

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Feeds – The New Way To Collaborate in Zoho CRM

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Stay in the loop of what’s going on in your business through Feeds, the real-time social collaboration tool for Zoho CRM.  We’ve taken the difficulty out of trying to stay on top of big deals and seamlessly organized them into one feed in your CRM

Now, instead of having to go through individual records for each member of your sales team, you can automatically follow big deals that are entered into Zoho CRM. You can set up auto-follow rules so you get notified of big deals and other important activities in your feed. There’s no need to hit a sync button or refresh the page since your feed is updated automatically.

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Bridge the Gap between Google AdWords and Zoho CRM

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Like any passionate marketer, you rely on Google AdWords for online marketing campaigns and a CRM to track your website’s leads. But at the end of the day, it can be hard to know if your campaigns are really worth the time and money. Sure, your AdWords campaigns may be increasing your website traffic, but how many of those clicks convert to potential customers? And when you win and record an offline deal in your CRM, do you know if that deal was initiated by one of your online ad campaigns?

Put an end to this guessing game and get the answers you need with Zoho CRM for Google AdWords: you can now measure how each online click contributes to offline sales.

Ready to bridge the gap between your online ad campaigns and lead generation process? Here are five ways to use Zoho CRM for Google AdWords:

From Click to Leads – Understand Your AdWords Costs

You can now ask John Wanamaker to eat his words:  “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  With Zoho CRM for Google AdWords, you can follow the complete sales cycle from “click to lead” and finally measure the ROI on your AdWords spending. Find out exactly which campaigns and keywords are generating  the most revenue for you, so you can spend more on keywords that generate the most business and stop using keywords that simply don’t work.

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Ringio helps sales teams close more deals by bringing Click To Call to Zoho CRM

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This is a guest post by Sam Aparicio, CEO of Ringio.

Today we are announcing a new integration with Zoho that brings Ringio’s Click To Call, Power Dialer and cloud phone system capabilities right into Zoho CRM. You can learn all about it here.

We’re excited because we’ve seen first-hand how useful it can be for a sales team to have an integrated technology platform. If Zoho CRM is your sales team’s cornerstone and you do inside sales, you’re going to want to add Ringio to the mix.

Our mission is to help sales teams amplify their sales conversions. We do it by providing sales reps with tools that help them communicate more frequently with prospects, and by eliminating the drudgery of manually entering call information. When you empower your reps, they are free to sell more.

Ringio is becoming the telephony app of choice for many fast growing companies that are looking to quickly identify the winning sales recipe, and to disseminate what high performing reps do across their sales team. Ringio plays a critical role in helping sales managers find sales process acceleration, by making it easy to find call recordings in Zoho CRM, and by putting at their fingertips call productivity metrics.

So what does it do?

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Meet Zoho Subscriptions: One stop shop to run your subscriptions business.

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Since the early part of the decade, we have witnessed a drastic shift in the way businesses function. Products and services that were once sold for a one-time flat fee are now being sold on a subscription basis with a recurring fee. Increasingly, businesses in all sorts of industries are transforming themselves to fit the subscription model.

Zoho Subscriptions
While the subscription model certainly proves to be an efficient model for businesses because of its lower customer acquisition costs and predictable revenue streams, running multiple subscriptions, managing payment failures, handling changes in billing can still be a challenge.  Businesses now need to look at a new set of metrics – monthly recurring revenue (MRR), average revenue per user (ARPU), activation rate, cancellation rate, and churn rate – to measure growth and to plan the future. Read more