Tricks & Treats: 5 ways to sweeten your email marketing

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While Halloween is by tradition the scariest day on the calendar, it’s also the official transition into the holiday season. For many businesses, keeping in close touch with customers and leads during the holidays is crucial, and sending frequent email campaigns is often the best way to communicate.

Prepare yourself for a great holiday season by pulling off these 5 tricks for a seamless email marketing campaign. Because even on a day like this, planning your campaign strategy doesn’t have to be scary!sarah_halloweentips

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Announcing Zoho SalesIQ – Real-time sales intelligence platform with tight Zoho CRM integration.

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Zoho SalesIQ testimonial

You run an apparel store. There’s a visitor who walked in after seeing your weekly ad. She paces up and down the ‘Outdoor’ aisle but can’t seem to find what she wants.

At this point, you politely step in and have a conversation with her. Turns out she’s just looking for a sweatshirt. You lead her into the ‘Winterwear and Thermals’ aisle and show her a few options. She’s thrilled and picks one of them. Both of you are happy.

What if you could have such real-time conversations with your website and online store visitors? There was no way you could do that ‘polite conversation’ with a visitor, up until now.

Zoho SalesIQ is a real-time sales intelligence platform that gives you the context and features to have meaningful interactions with your visitors and prospects. It also seamlessly integrates with Zoho CRMBelow are few exciting features of Zoho SalesIQ:

1) Zoho SalesIQ ‘Rings’: Intelligent grouping of website visitors.

Zoho SalesIQ Rings

Different kinds of people check out your website. More often than not, they all don’t express the same level of interest. Some just casually check out your website. Some go a little deeper and spend more time. A handful of those look for specific information like testimonials or a particular coupon.

Zoho SalesIQ helps you segment these visitors based on their levels of interest. Once you do that, you can prioritize and spend more time on those visitors who need your attention more.

You can arrange visitors in concentric rings based on criteria like their location, the landing page they just visited, the time they spent on the page or 20 other rules based on their activity.

You can also bring the power of Zoho CRM over to Zoho SaleIQ. Website visitors can also be grouped based on lead, contact and potential data available in Zoho CRM. You can even get notified in Zoho CRM when a hot prospect lands on your website.

2) Proactively engage with website visitors.

Zoho SalesIQ engage with website visitors

When visitors spend more than, say, 5 minutes on the pricing page or on a product detail page, it’s very likely they could use some help. They could have specific questions or maybe they’re looking for a discount. These are good opportunities to intervene and win their respect.

Zoho SalesIQ enables you to hand pick hot prospects and proactively connect with them. A real-time feed shows you how a visitor is navigating through your website. Have a context-rich conversation with them and add value to their visit. Read more

Discover better ways to exceed customer expectations – Introducing Customer Surveys in Zoho CRM

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Zoho Survey is now integrated with ​Zoho CRM. If your CRM is the lifeline of your business, this integration is the perfect combination to transform customer relationships from direct feedback.

Whether you need to create a simple Net Promoter Score (NPS) survey or a detailed feedback questionnaire, you can get it done in a jiffy. Zoho Survey combines an easy to use interface with a number of question types and, if you need a ready-made survey, use a pre-built template questionnaire as your survey.

Build your questionnaires with Zoho Survey and schedule them for periodic feedback or to gather further information. Results from your surveys are pushed right back into your CRM. Not only are you able to view individual responses of each customer but you also have their entire history of responses in the contact profile.

What makes surveying a paramount need for your business is that you can maintain a consistent feedback loop with customers and your sales reps ​can sharpen their selling techniques. For instance, a sales rep on call with a customer can upsell or engage the customer based on the feedback the customer has provided. The answers from surveys are contextual for each customer which gives the sales rep an edge. How? He has information from the customer on his screen which he can use to engage in a conversation that is relevant to the customer’s response.

Need further reasons to use surveys? Picture these scenarios to see what you could be missing without them.

Recently, your sales rep won or lost an important deal. Do you know the reasons for the win or loss? If you ask your customers, you can measure and improve your service while interacting with the next set of prospects.

Product specialists in your team organize webinars and on-site training sessions for customer groups. Do you know how the specialists fare in their presentations? Getting in touch with the attendees and collecting their feedback helps your teams improve demos, webinars and training programs in the future.

How do you measure the satisfaction score for your brand? Periodically every few months or even once a year, knowing what your customers think of your brand propels improvement, better strategies and on the whole directs you towards providing exemplary customer satisfaction.

Within Zoho CRM, another element of collaboration establishes a link between creating surveys and distributing them easily which you can achieve with Zoho Campaigns. Once you are done creating a survey, you can choose Zoho Campaigns to schedule email campaigns containing the link to your survey.

The benefit of Zoho Survey being integrated with Zoho CRM is summarized in three points.

1.    Create surveys to gather feedback
2.    Schedule and distribute surveys and track responses instantly
3.    View responses contextually inside a contact details page

To know what your customers need, ask! The best way to do it is with Zoho Survey. Create a professional survey today and watch the results roll into your Zoho CRM.

To know more about this integration and setup, attend our webinar on Tuesday, November 4th, 2014.  To register, click here.

4 Ways Web Design can improve your Search Rankings

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Design, as we explained earlier, plays a major role in making a great website. A design which is simply visually appealing, however, doesn’t necessarily guarantee a good rank in a search engine. The internet is peppered with beautiful websites which do poorly on search engines. Websites need to adhere to certain guidelines to ensure great optimization for search engines.

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Basecamp users, BUMPing is now easier than ever!

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Ever since we launched BUMP, our Basecamp User Migration Program, organizations by the hundreds have been migrating to Zoho Projects. Why are they doing that? With Basecamp, you only get the basics covered like sharing files, assigning tasks and checking due dates. Zoho Projects is an advanced project management system with milestones, Gantt charts, dependencies, sub tasks, document management, advanced reporting, issue tracking and a lot more.

And you don’t pitch camp, when the doors of a palace are open before you!

BUMP-Basecamp-Projects-migration

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Feeds – The New Way To Collaborate in Zoho CRM

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Stay in the loop of what’s going on in your business through Feeds, the real-time social collaboration tool for Zoho CRM.  We’ve taken the difficulty out of trying to stay on top of big deals and seamlessly organized them into one feed in your CRM

Now, instead of having to go through individual records for each member of your sales team, you can automatically follow big deals that are entered into Zoho CRM. You can set up auto-follow rules so you get notified of big deals and other important activities in your feed. There’s no need to hit a sync button or refresh the page since your feed is updated automatically.

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Bridge the Gap between Google AdWords and Zoho CRM

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Like any passionate marketer, you rely on Google AdWords for online marketing campaigns and a CRM to track your website’s leads. But at the end of the day, it can be hard to know if your campaigns are really worth the time and money. Sure, your AdWords campaigns may be increasing your website traffic, but how many of those clicks convert to potential customers? And when you win and record an offline deal in your CRM, do you know if that deal was initiated by one of your online ad campaigns?

Put an end to this guessing game and get the answers you need with Zoho CRM for Google AdWords: you can now measure how each online click contributes to offline sales.

Ready to bridge the gap between your online ad campaigns and lead generation process? Here are five ways to use Zoho CRM for Google AdWords:

From Click to Leads – Understand Your AdWords Costs

You can now ask John Wanamaker to eat his words:  “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  With Zoho CRM for Google AdWords, you can follow the complete sales cycle from “click to lead” and finally measure the ROI on your AdWords spending. Find out exactly which campaigns and keywords are generating  the most revenue for you, so you can spend more on keywords that generate the most business and stop using keywords that simply don’t work.

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