Infographic: The Secret Sauce to Embedded Works’ Phenomenal Sales & Marketing Success.

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“Running my company’s sales & marketing function for the past 9 years on, Zoho has been an amazing experience. If I had to choose one piece of software for running my entire business it would be Zoho.”

That’s what Andy Do, President at Embedded Works told us when we visited his office in Santa Clara, California. Check out how Andy integrated his entire sales & marketing function into Zoho below.

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3 Copywriting Mistakes that Kill Your Cold Emails

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Email Copywriting Mistakes

Your prospects delete most of the cold emails sitting in their inboxes, and they’re probably deleting yours, too. Don’t confuse your prospects by sending unclear messages. Focus on benefit-driven emails that target their specific pain points.

Even if you have a solid product, your cold email campaigns often won’t work unless you craft persuasive email copy that evokes your prospects’ emotions and moves them to take action. 

Below are three common mistakes that turn off your prospects and tips on how to avoid making these mistakes in your next email.

Mistake #1: Your Cold Emails are About You, Not Your Prospects
Self-focused requests, like the following, don’t show your prospects that you’re concerned about their pain points.

“I just got off a great call with a prospect and they couldn’t believe how amazing [Company Name] is.

Do you want to book an hour for me to show you what [Company Name] is doing and how I can help your sales team sell more and faster?”

You only have three seconds to grab your prospects’ attention. The more space you waste talking about yourself, the less opportunity you have to convey the relevance of your product to their problems. 

Can it help them save time/money? Increase productivity? Simplify a complex task? 

 Make sure your cold email message is crystal clear about how your product can solve their problems.

Copywriting Pro Tip #1: Great sales copy conveys empathy. Put yourself in your prospects’ shoes. 
Cold emails like the one below stand out because they focus on the prospects’ needs and NOT the seller’s ego. Prove to your prospects that you’re a real human being offering something of value.

“I’d like to share a quick idea with you that has helped [Client Name] gamify their sales team and exceed their revenue goals.”

Showing a genuine interest in your prospects and engaging them in a real conversation about their business helps lowers their defenses and makes it easier for your prospects to say yes to your request.

Mistake #2: Relying Heavily on External Links and Bold Font for Attention
Your prospects aren’t fooled by gimmicks or cheesy tactics. Bold fonts and external links to client reviews don’t make crappy copy more appealing or believable. 

Cluttering your emails with too much junk, like the example below, distracts your prospects. Directing them to a video link or a white paper risks boring them. Their lost attention is never regained.

“The purpose of my call, was to show you this working for an existing client, and see what value this can have for you, the next step after that is testing this on your website, with no obligation and no cost so you can see actionable results from your own site, a list of businesses who have visited to learn more, but haven’t made that all important enquiry.

 70% of businesses will purchase from the first business they speak to, therefore statistically speaking this will give you a greater chance of winning that business. All the information we provide is in real time! 

Be sure to check out some fantastic testimonials at Client reviews and  Expert views

The problem with links are that they are only effective if your Call to Action to click the link is enticing and if the link’s content is valuable and ties back to your email’s Call to Action.  

The other problem with links is that you may risk giving too much away with your content. Your prospects’ incentives to respond to your email and start a conversation with you may be lower because you’ve already given them the content.

Copywriting Pro Tip #2: The most effective cold emails have a clean, straightforward message. 
The message below centers on an enticing benefit, reducing the time wasted on simple tasks. Compelling benefits are always more persuasive than flashy graphics and slick videos explaining the features of your product.

“How much time are you spending each week on {!Company}’s Salesforce reporting? 

I have a time saving hack that could dramatically reduce the time you’re spending each week on {!Company}’s Salesforce reports used by companies like [Client Name]  and [Client Name].

Do you have time for a short call this week?”

Mistake #3: Where’s Your Call to Action?
Calls to Action are the last impression your prospects have of you. Weak or missing call to actions don’t move your prospects to act. Your prospects aren’t going to respond to a cold email like the one below because it hasn’t given them a reason to.

“Could you point me to the person over your inside sales team?”

Without a clear CTA, your cold emails are a waste.

Copywriting Pro Tip #3: Before you hit send, ask yourself, “why would they respond?”
You need to show your prospects what’s in it for them. 

Emails like the example below incentivize your prospects to respond because they offer them something in return for their time.

“In exchange for a short call I’ll give you a few tips for improving {!Company}’s employee retention that we’ve learned from [Client Name] and [Client Name].”

Don’t leave your prospects hanging at the end of your cold email.

Once you’ve crafted a benefit-driven message that speaks directly to your prospects’ needs, don’t forget to proofread. 

Making silly spelling and grammar mistakes torpedo your cold email campaigns. 

Make sure you understand the difference between to or too and their or they’re. Mistakes like these turn off your prospects and cause them to lose trust in your abilities.


Would you like to know more copywriting secrets for writing cold emails that compel your prospects to respond every time?

The team at Salesfolk have written a new guide to help you transform your bland cold emails into unforgettable messages your prospects can’t ignore. Download  “Copywriting Secrets for Crafting Seductive Cold Emails” and start writing compelling emails! 

This is a guest post by Heather R. Morgan. She is the CEO of Salesfolk, a sales consultancy that specializes in helping B2B sales organizations start warm conversations with cold emails.  


Infographic: 5 Ways an ATS Reinvents Recruiting

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It’s a perfect Monday morning: the coffee is warm, the laptop is on, and you are all set to start the task of the day. It’s quite a time-sensitive one; you need to urgently fill an opening for the web designer post. Let’s see which of these two recruiters get this job done without impeding the progress of their perfect Monday.

ATS vs Excel Infographic

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Now, use Zoho Calendar through iCal

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It’s here! Zoho Calendar’s CalDAV sync is now available for iOS and OSX. If you have an iPhone/iPad, you can now view and manage your events right through iCal, instead of accessing Zoho Calendar via the Zoho Mail app. MacBook users, too, can use iCal to access Zoho Calendar. What’s more, you can use the Calendar even when you’re offline, and later, once you have an internet connection, the events will be synced.

With this sync, you can create an event in Zoho Calendar, add location and description, and invite attendees all through your iCal. You can also set reminders and even accept invites on iCal.

calendar_blogApart from the ease of access, syncing your calendars can give you a better sense of your schedule as it shows your work events—scheduled on Zoho Calendar—along with all others marked on your iCal.

Thunderbird-Lightning users can also configure the CalDAV sync for Zoho Calendar. This will allow them to view and manage events through Thunderbird-Lightning, even when they are offline—the events will be synced once there’s an internet connection. Read more

5 Ways You Can Immediately Improve the Hiring Manager Experience

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If you’re anything like the recruiters I’ve spoken with, it’s a fair assumption that you and your hiring managers don’t always see eye to eye.

Okay maybe not every hiring manager—I’m sure there are ones you’re in sync with like too-good-to-be-true-sitcom-friendships—but whether you work with one, five or 50, there are moments you’re both frustrated.

That’s because the partnership is often a strange and cruel paradox. Maintaining a strong relationship with hiring managers is the most influential factor in talent acquisition performance, but these relationships are also a top culprit of stress for recruiting professionals.

It doesn’t have to be this way. The two of you can work in harmony.

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Announcing the New JIRA Migration Tool: 5 Reasons to Make the Jump

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We bring you a tool that lets you easily switch to Zoho Projects, if you’ve been using JIRA. Presenting to you Jira User Migration Program.

blog-jiraBut first, why should you make the JUMP? Here are five good reasons.

1. Do More and Do It Quickly

You can sign up with Zoho Projects and get started in less than two minutes— no training necessary. If you’re not a techie, you don’t have to pump precious man hours into understanding the product. Read more

Mitro is Shutting Down: Switch to Zoho Vault For Free in a Single Click

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Mitro, the open source password manager for individuals and teams, is shutting down on Aug 31, 2015. If you are a Mitro user, you might feel sad to see it go. But you don’t have a choice to keep it alive. Mitro will soon be gone and it’s time for you to move on.

If you are wondering where to move on to, try Zoho Vault:

Zoho Vault, is an online password manager that comes with an extremely easy-to-use interface, advanced team sharing features, cross-platform support, rock-solid security and complete data privacy.

Mitro got off to a flying start but …

Here is the backstory of this poignant moment. Though the shutdown announcement came only a couple of days ago, Mitro had been showing signs of trouble for quite some time. Launched in 2013, Mitro had the backing of institutional investors including Google ventures and Angel investors. Exactly a year ago, Twitter acquired Mitro. Despite the strong backing, there were no major updates or changes to the product during the past year.

We respect Mitro for what they have delivered so far. Mitro enjoyed a great start and delivered a nice product – a little password manager. In the process, got acquired by Twitter and lost steam thereafter. A victim of cloud consolidation? Or yet another case of acquisition failure?

On the other hand, Zoho Vault, which was launched during the same time as Mitro, has been going strong with great feature additions and product upgrades. Today, Zoho Vault, an integral part of the Zoho suite of deeply integrated products, is trusted by thousands of customers – individuals and organizations – across the globe. Zoho suite has been in the market for the past ten years and commands the trust of more than 13 million users.

Whatever be the cause for Mitro’s shutting down, we can assure you one thing: With us, you will not face acquisition fall outs. Private and bootstrapped since our founding – we don’t answer to anyone but you. We never will. We’re here for you, for the long haul.

Switching to Zoho Vault is free, fast, and easy

If you are an individual

Go ahead and sign up directly. You will be enrolled into a 15-day trial. At the end of the trial, your account will be automatically converted to the FREE plan that is valid forever.

If you are a member of an organization

Go ahead and sign up for an account directly. You will be enrolled into a 15-day trial. Then, fill this online form providing proof of your Mitro usage. You may attach a screen capture of the Mitro shutdown announcement email that was sent to you. Once we receive the screen capture, we will enable a one-year, professional subscription license absolutely FREE of cost.

Porting data

We have provided an easy option to quickly import your data from Mitro. Export your data from Mitro as a CSV file. Log in to Zoho Vault, navigate to “Tools,” click “Import,” and select the option “Mitro CSV File” in the drop-down. Your passwords will be imported to Zoho Vault.

If you need any assistance, write to us at (support) (at) (zohovault) (dot) (com).

Zoho Vault – Online Password Manager for Teams