Like any passionate marketer, you rely on Google AdWords for online marketing campaigns and a CRM to track your website’s leads. But at the end of the day, it can be hard to know if your campaigns are really worth the time and money. Sure, your AdWords campaigns may be increasing your website traffic, but how many of those clicks convert to potential customers? And when you win and record an offline deal in your CRM, do you know if that deal was initiated by one of your online ad campaigns?
Put an end to this guessing game and get the answers you need with Zoho CRM for Google AdWords: you can now measure how each online click contributes to offline sales.
Ready to bridge the gap between your online ad campaigns and lead generation process? Here are five ways to use Zoho CRM for Google AdWords:
From Click to Leads – Understand Your AdWords Costs
You can now ask John Wanamaker to eat his words: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” With Zoho CRM for Google AdWords, you can follow the complete sales cycle from “click to lead” and finally measure the ROI on your AdWords spending. Find out exactly which campaigns and keywords are generating the most revenue for you, so you can spend more on keywords that generate the most business and stop using keywords that simply don’t work.