Zoho@Zoho: Simple and Creative

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It is that time of the year to thank all you wonderful customers for your patronage. We see this as the end of yet another great year of togetherness. Carrying forward the faith into the year to come, here is wishing all Zoho users and others too, a very joyous season.
As for our customary application for this week, festive spirit is in the air and everyone is coming up with new ways of celebrating. I didn’t want to ruin the mood for you with a utility-packed application. Instead, it seemed a good idea to showcase creativity. At Zoho Creator, we worship creativity. There are plenty of people out there with a wild thing for creativity; Passionate about it to the core. They are those who contribute new ideas, initiate changes and readily collaborate to create a better story, out of whatever they have at hand. Bending your mind around corners is all what getting creative is about. That is also just what creating custom applications / creative applications is all about.
Twitter being one of the fastest and wide-spread means of getting to know of a product or service, we decided to flaunt our favorite tweets on our home page. We could have used the default badges and widgets provided by Twitter, but how could we just settle for that? Not with Zoho Creator at hand. We did try out something new with Zoho Creator. It is an application to fetch our favorite tweets, save them on a view, and embed the view on our home page. Twitter provides an API to fetch our favorite tweets from our twitter account. We had Zoho Creator’s HTML view to embed on our website. But we found the intermediate part to be more interesting; Creating a custom schedule to fetch the latest ones from twitter, automatically.
It was done and all was well. All pains were to cater to our thing for creativity. Other than this, the twitter application has no brainstorming complexity or never-heard-of sophistication. It is the simple idea that makes this application so unique. Just as simple things in life go on to be the best ones. If it will inspire you to put on your thinking caps, try it by all means. And in honor of the seasonal spirit of giving, tell us what your App story is!

Apps showcased till now: Ad Tracker, Reseller PortalDownload TrackerIT Asset Management,  Support Call TrackerNew Employee RecordTravel ManagementCourier Management,  Cab Booking


Zoho@Zoho: Tracking advertising costs with Zoho Creator

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Talking about advertisements, the first thing that crosses our minds is the excitement. It is the creativity of the design and the wordplay that leaves behind trails of enthusiasm, even long after it’s launch. But just the visual elements of the commercial are not everything that make the campaign a grand success. There is this other side; The equally important factor called cost. Especially with so much of marketing activities nowadays, it is easy to get lost in all the WOW. If your campaign should tower a head and shoulders taller than the rest, you need to invest, not spend. Here at Zoho, we have an application to keep track of the campaigns that come up for every product. And as we have a very wide range of services, it becomes necessary to moderate decisions.
Of all the services we offer, whenever a seemingly viral idea emerges, the team weaves it to completion. To launch it, they would raise a request on this Advertisement tracker application. The request has a detailed description of the product, type of campaign, the target-audience and estimated cost. The approval module triggers a notification email to the approving authority, the team’s manager in this case.
Before the managers approve or reject, the team would demonstrate the whole idea to them in person. This is not because they are superior and are the deciding factor, but because they might come up with a master stroke that might make a difference. Be it either trade shows, banner ads, bill boards or other campaigns, once the request is approved, the team that raised the request is notified.
In addition, the ticket is moved to the finance team; The bankers. It is the finance team that maintains this application, and has the authority to add new advertising locations, types of campaigns and include users. After the cost-benefit analysis, the fund is approved. The manager and the requesting team are then notified of the approval. They can now carry their campaign forward. Another note-worthy aspect of this application is the detailed reporting and analysis. Being powered by Zoho Reports, reporting becomes all the more picturesque than ever before.
This Zoho Creator application is not one of the kind that has so complex code stuffed into it. Nor has it got anything to do with the success of an advertisement campaign. Too bad, it doesn’t. But it does something inevitable; Helping us invest instead of spend. Try this application.

Apps showcased till now: Ad Tracker, Reseller PortalDownload TrackerIT Asset Management,  Support Call TrackerNew Employee RecordTravel ManagementCourier Management,  Cab Booking