Can rewriting your mission statement transform your customer service?

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An army of one, a behemoth business of 10,000, or a team somewhere in between—every company needs a distinct mission statement to define, defend and develop their culture from ideas into a thriving organization.

How to write a mission statement

Regrettably, the mission statement has become a check-box task, littered with vague corporate-jargon-babble, printed and posted ​in the same exact spot in each identical cubicle. Resulting in an odd dichotomy of being both—utterly worthless for the company’s employees and incredibly illuminating of their hollow culture—simultaneously.

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The (not so) secret strategy these 10 customer service legends share

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The not so secret strategy for Custom ServiceIf you plan to thrive in the era of the customer, now is the time to improve your customer service. Regardless of how your customers view you today, to position your brand for the future you first need to examine your company culture and ensure customers are properly considered, i.e. squarely in the center.

Instead of waxing philosophical about the value of a customer-centered culture and its power to revolutionize your customer service, let’s look to and learn from real-world examples.

Let me introduce you to 10 of the best customer service organizations in the world.

These beloved brands, who have each built their company around a strong customer-centric culture, will be our guide. As a direct result of their similar cultures, these companies share a relentless dedication to delivering exceptional customer service with each-and-every interaction.

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2015: ​The year of the customer

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Good riddance 2014 and hello 2015.

A new year, new beginnings, an opportunity to reflect on the past year and set goals for the next one, and in the case of this year—the year horrible customer service finally dies.

I truly believe as customers the worst is behind us. We have survived the peak (or perhaps more fittingly the trough) of poor customer service, and we are winning the war.Sales_YearofCustomer_Blog

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Customer Spotlight: Company flourishes with Zoho CRM after Salesforce Disappointment

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“We had more Excel files than we knew what to do with.”

It was September 2014 and national head of auction operations G. Praveen Kumar knew that a change had to be made.

“It was simply becoming too complicated to manage a multitude of shared Excel files for all of our data. I knew we needed a secure, online solution to manage our deals and work flows, but quite honestly I wasn’t sure where to look, or which platform would be the best.

I knew we needed something, and I wanted it in place before the start of fiscal year 2015. I needed something online that we could learn very quickly, where we could store our data and share it across users.  There was a real sense of urgency to get something in place.”

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The most painful customer service moments of 2014, and how you can avoid them in 2015

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Avoid Painful Customer Service MomentsBecause you are a consummate overachiever and haven’t read enough year-in-review lists yet, I bring good tidings—and one more list—to you and yours on this final day of 2014.

These moments, though painful to relive, are important to remember so we can avoid repeating the same awful mistakes in 2015, or, for the sake of humanity, ever.

Initially I planned to rank a list of the 10 lowest lights, but compiling and comparing these sad moments was too sadistic a task for me. After all, it is the holiday season, and it simply wasn’t worth risking the sweet deliciousness of my grandmother’s homemade peanut brittle on a vomit-inducing session of sadness. As a result you will find, in no particular order, a smattering of suckitude from the past year in customer disservice.

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When Should You Implement CRM into Your Business?

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This is the fourth post in a five part series looking at the 5 Big Questions of CRM Systems.

If you missed the first three posts, you’ll want to check out Who should use a CRM, What is CRM and Why You should use CRM.

This post will discuss when you should implement CRM into your business.

CRM System

As a small business, you probably use an organizational process that has worked well up to this point. Maybe you’ve used Excel to keep track of new purchases and contact information, or maybe you use several different apps for your data.

Whatever your process has been, you’re looking for something more. (or you wouldn’t be reading this!) Read more